We’re making progressMalaria deaths have decreased over 10% since just last year, with 781,000 malaria deaths recorded in 2009.Of the nearly 350 million ITNs needed to achieve universal coverage, nearly 300 million were delivered to African countries between 2007-2010The solutions are simpleMalaria prevention and control tools are simple and cost effective, and are increasingly available across the continent.A mosquito net costs less than $10And the world is paying attentionGlobal funding toward malaria control has increased significantly in recent years, rising from $0.3 billion in 2003 to nearly $1.7 billion in 2009* * Increase in global funding due largely to contributions from the Global Fund to Fight AIDS, Tuberculosis and Malaria, along with more recent commitments from the World Bank, the US President’s Malaria Initiative, and the Bill & Melinda Gates Foundation, among others.(Source: RBM Progress & Impact Report, April 2010)But can we really end deaths from malaria? More than 10 countries have decreased malaria-related fatalities by more than 50%, including:Algeria Cape VerdeBotswana MadagascarNamibia Sao Tome and Principe South Africa Swaziland Eritrea Rwanda Zambia(Source: RBM WMD Report 2010)
A few questions to get startedWhat is the pitch?What are you asking for, and what are you offering? How do you package your request in a way that resonates with the priorities and interests of the other party?What is the desired outcome?What are you hoping to get out of this request? Immediately? Long-term??Who is your audience?Who are you talking to? Know the person, their position and level of influence/decision makingHow do package your objectives to appeal to their interests?Do your homework! Know the person/group you’re talking to before heading in to make any kind of request. What are their values? Their interests? Assets?How do you speak their language, translating your needs to align with their interests? What’s their value proposition?Who is best positioned to make the pitch?Who on your team, or in your partner network, is in the best position to speak with this person/group? Consider backgrounds, comfort levels and networks in determining who best to make the pitchPractice makes perfect; don’t go in for the big pitch without trying it out on an easier audience first
Ask participants to craft a sales-pitch to this person and practice on each other…Countries present:SenegalMaliGambiaGhanaRwandaZambiaTanzania---Hakunamatata, CEO of Dik-Dik ColaBiggest beverage bottler in TaifajaHis business is profitable, but biggest cost is absenteeismHas the ability to put messaging on every coke bottleFemmaKutie, First Lady of TaifajaWife of an African President; influential among African First LadiesBeloved by the public and women’s groupsIt’s a little known fact that she lost a cousin to malariaVivianne Vote, Member of ParliamentMember of ruling party; sits on budget committeeMember of joint parliamentary assembly (African Caribbean Pacific)Like all politicians, she wants to do things that please her votersRokhaya GrossVoix, Media MogulOwns biggest national newspaper and network of community radioPower and profile make her tick.Currently makes lots of money from NGOs who buy advertising
Malaria Sales Pitch
Crafting your malaria sales-pitch September 14, 2011 Click to add date
OverviewObjectives• Equip participants with the tools to develop an effective sales-pitch• Provide an overview of how to encourage cross-sector collaboration around malaria control• Facilitate an opportunity for application
The ChallengeMalaria remains a leading cause of death in Africa. The disease affects allareas of society, impacting not only individuals and their families, but alsoeducation, health and economic systems.Malaria Burden: At a Glance• Human cost: o There are nearly 900,000 malaria deaths in Africa each year, accounting for 90% of all malaria deaths worldwide o One in six child deaths in Africa is attributed to malaria• Education impact: o Malaria is a primary cause of absenteeism from school• Economic implications: o Responsible for $30 billion in estimated annual economic loss for the continent• Health system burden: o The disease accounts for up to 40% of public health expenditures o Malaria constitutes 10% of the continents overall disease burden
The OpportunityBut there’s hope We’re making progress • Malaria deaths have decreased over 10% since just last year, with 781,000 malaria deaths recorded in 2009. • Of the nearly 350 million ITNs needed to achieve universal coverage, nearly 300 million were delivered to African countries between 2007-2010 The solutions are simple Malaria prevention and control tools are simple and cost effective, and are increasingly available across the continent. • A mosquito net costs less than $10 • Many malaria endemic countries in Sub-Saharan Africa have removed taxes & tariffs associated with the importing of malaria drugs, making them more affordable And the world is paying attention Global funding toward malaria control has increased significantly in recent years, rising from $0.3 billion in 2003 to nearly $1.7 billion in 2009* But can we really end deaths from malaria? More than 10 countries in Africa have decreased malaria by > 50%
How do we get there?We can do it, but in order to end deaths from malaria, we need everyoneinvolved. This means all parts of society.• Local, national and international governments• The private sector• Faith communities• Celebrities, cultural icons and entertainers• General public
Developing your pitch How do you get others onboard to make this happen?A few Questions to get started• What is the pitch?• What is the desired outcome?• Who is your audience?• How do package your objectives to appeal to their interests?• Who is best positioned to make the pitch? And remember, practice makes perfect!
Beyond RecruitmentSo they’re in What does partnership look like?Now what? • Outline the parameters • Define and manage expectations • Follow through and follow up Sustaining the relationship • How do you speak to the other side’s value proposition • How does this partnership fit into the larger context What does long-term success look like? • Sustained interest and investment in the initiative • The partner starts to develop its own ideas for participation, considers new ways to contribute • What else?
Practice Your Pitch• Select an influential member in your community – Who are they? – What’s their position? – What are their assets? – How can they leverage their position and assets in support of the malaria fight? What will you ask for? What will you offer? Who have you not considered? What are the as- yet unidentified opportunities?
THANK YOUMALARIA NOMORE432 Park Avenue South, 4th FloorNew York, NY 10016Main: 212.792.7929Fax: 212.584.5720www.MalariaNoMore.org