Social media


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Presentation for the Provincial Hub Coordinators

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Social media

  1. 1. Social<br />Networking and Media<br />
  2. 2. Media = a way to communicate<br />Social = being connected to others<br />?<br />Network = interconnected system of things or people<br />
  3. 3. What is a Social Network?<br />
  4. 4.
  5. 5. Jeanine<br />Estelle<br />Joe<br />Bill<br />You<br />May<br />Margaret<br />Eddie<br />
  6. 6. You are connected to Joe. <br />Joe is connected to the people in his network.<br />The people in Joe’s network are connected to other people.<br />Joe<br />You<br />
  7. 7. How do you Engage<br />your Social Network?<br />
  8. 8.
  9. 9. Face to Face – One to One<br />
  10. 10. Face to Face – One to Many<br />
  11. 11. Traditional Media<br />One to One & One to Many<br />Newsletters<br />Snail Mail<br />Email<br />Posters<br />Websites<br />Brochures<br />
  12. 12. What is Social Media?<br />Many to Many?<br />
  13. 13. Social mediaare media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologiesto transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1]Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.<br /><br />
  14. 14. Social media is about connecting, <br />communicatingcollaborating and <br />creating<br />online<br />Social media is not a fad...<br />It’s not going to go away...<br />
  15. 15. 6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. <br />The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium. <br /><br />
  16. 16. Survey highlights include:<br />• 70% of Canadians say they use social media. (66% in USA)<br />• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.<br />• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.<br />• YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.<br />• 42% of Canadians do not blog, while 58% do blog.<br />• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.<br />• 61% of businesses said they track what people are saying about their brand online.<br />
  17. 17. The face of communications has shifted dramatically... <br />Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.<br />
  18. 18.
  19. 19. Social Media<br />for<br />Connecting<br />Communicating<br />Collaborating<br />Creating<br />
  20. 20. Social Networking<br />
  21. 21. Blogs<br />
  22. 22. Maps<br />
  23. 23. Timelines<br />
  24. 24. Video Sharing<br />
  25. 25. Photo Sharing<br />
  26. 26. Collaboration<br />
  27. 27. }<br />Mix ‘em up<br />
  28. 28. The Steps<br />
  29. 29.
  30. 30. One Example<br />Facebook – Create a Facebook page for your Hub – post all your news and events there<br />Blog – Create a blog for your Hub – use it like a newletter<br />Flickr – Sign up for Flickr account for your Hub – start adding your pics<br />Use one username to identify your Hub<br />Cross link and cross post<br />Your Facebook page should have links to you Blog and your Flickr account<br />Your blog should have links to your Facebook page and your Flickr account<br />
  31. 31. Blog or Website<br />Google Maps<br />Facebook<br />VoiceThread<br />Twitter<br />Timeline<br />LiveStream<br />YouTube Channel<br />
  32. 32. All of these are<br />Free<br /> (or really cheap)<br />Easy<br />Accessible<br />Ways to Share your Story<br />
  33. 33. Find Sto:lo Nation Hub on the web at:<br /><br /><br /><br /><br />More to come... <br />
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