Traditional Media<br />One to One & One to Many<br />Newsletters<br />Snail Mail<br />Email<br />Posters<br />Websites<br />Brochures<br />
What is Social Media?<br />Many to Many?<br />
Social mediaare media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologiesto transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.<br />http://en.wikipedia.org/wiki/Social_media<br />
Social media is about connecting, <br />communicatingcollaborating and <br />creating<br />online<br />Social media is not a fad...<br />It’s not going to go away...<br />
6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. <br />The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium. <br />http://www.6smarketing.com/social-media-survey-results/<br />
Survey highlights include:<br />• 70% of Canadians say they use social media. (66% in USA)<br />• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.<br />• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.<br />• YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.<br />• 42% of Canadians do not blog, while 58% do blog.<br />• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.<br />• 61% of businesses said they track what people are saying about their brand online.<br />
The face of communications has shifted dramatically... <br />Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.<br />
One Example<br />Facebook – Create a Facebook page for your Hub – post all your news and events there<br />Blog – Create a blog for your Hub – use it like a newletter<br />Flickr – Sign up for Flickr account for your Hub – start adding your pics<br />Use one username to identify your Hub<br />Cross link and cross post<br />Your Facebook page should have links to you Blog and your Flickr account<br />Your blog should have links to your Facebook page and your Flickr account<br />
Blog or Website<br />Google Maps<br />Facebook<br />VoiceThread<br />Twitter<br />Timeline<br />LiveStream<br />YouTube Channel<br />
All of these are<br />Free<br /> (or really cheap)<br />Easy<br />Accessible<br />Ways to Share your Story<br />
Find Sto:lo Nation Hub on the web at:<br />Stolohub@gmail.com<br />http://twitter.com/StoloHub<br />http://www.facebook.com/stolonation<br />http://www.livestream.com/stolonationhub<br />More to come... <br />
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