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Presentation for the Provincial Hub Coordinators

Presentation for the Provincial Hub Coordinators

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    Social media Social media Presentation Transcript

    • Social
      Networking and Media
    • Media = a way to communicate
      Social = being connected to others
      ?
      Network = interconnected system of things or people
    • What is a Social Network?
    • Jeanine
      Estelle
      Joe
      Bill
      You
      May
      Margaret
      Eddie
    • You are connected to Joe.
      Joe is connected to the people in his network.
      The people in Joe’s network are connected to other people.
      Joe
      You
    • How do you Engage
      your Social Network?
    • Face to Face – One to One
    • Face to Face – One to Many
    • Traditional Media
      One to One & One to Many
      Newsletters
      Snail Mail
      Email
      Posters
      Websites
      Brochures
    • What is Social Media?
      Many to Many?
    • Social mediaare media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologiesto transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1]Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
      http://en.wikipedia.org/wiki/Social_media
    • Social media is about connecting,
      communicatingcollaborating and
      creating
      online
      Social media is not a fad...
      It’s not going to go away...
    • 6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade.
      The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium.
      http://www.6smarketing.com/social-media-survey-results/
    • Survey highlights include:
      • 70% of Canadians say they use social media. (66% in USA)
      • Facebook is the most popular social networking site with 70% of people surveyed currently having an account.
      • 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.
      • YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.
      • 42% of Canadians do not blog, while 58% do blog.
      • 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.
      • 61% of businesses said they track what people are saying about their brand online.
    • The face of communications has shifted dramatically...
      Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.
    • Social Media
      for
      Connecting
      Communicating
      Collaborating
      Creating
    • Social Networking
    • Blogs
    • Maps
    • Timelines
    • Video Sharing
    • Photo Sharing
    • Collaboration
    • }
      Mix ‘em up
    • The Steps
    • One Example
      Facebook – Create a Facebook page for your Hub – post all your news and events there
      Blog – Create a blog for your Hub – use it like a newletter
      Flickr – Sign up for Flickr account for your Hub – start adding your pics
      Use one username to identify your Hub
      Cross link and cross post
      Your Facebook page should have links to you Blog and your Flickr account
      Your blog should have links to your Facebook page and your Flickr account
    • Blog or Website
      Google Maps
      Facebook
      VoiceThread
      Twitter
      Timeline
      LiveStream
      YouTube Channel
    • All of these are
      Free
      (or really cheap)
      Easy
      Accessible
      Ways to Share your Story
    • Find Sto:lo Nation Hub on the web at:
      Stolohub@gmail.com
      http://twitter.com/StoloHub
      http://www.facebook.com/stolonation
      http://www.livestream.com/stolonationhub
      More to come...