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Film's Cool Teaching Trailers Web Sample

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    Teaching Trailers Web Sample Teaching Trailers Web Sample Presentation Transcript

    • Evaluating BlogsUse the sheet to record your blogging findings and to get a clear idea about good blogging practiceSome blogs you may find interesting:Harriet Wilde www.bka2productionportfolio.blogspot.com/Concrete LoopAcland Burghley Media BlogPete Frasers (chief examiner) BlogMovie Geek Blog www.laa2mediaadvancedportfolio.blogspot.com/Lovemydress.net/blog www.sna2media.blogspot.com/ 1) What is good practice within the Blogs? 2) How would you improve them? 30 What targets can you set yourself to achieve a good in the courseworkHMK: Complete task, Upload findings - add hyperlinks to the blogs you looked at - andbullet point what you will use as good practice. Upload Meeting exercise.
    • What considerations are there in choosing a film title?EaiDeconstruct the Film titles focussing on the followingareas: What is more important IMAGES or WORDSTypographyColourImageWords/Language employedMake observations based on these commentsGenre based on findingsAudience ExpectationsConsider the QuestionWhats more important images or words Easiiely recognisable word or phrase asscociated with the Genre thus creating audience expectationsFilm needs to speak to the T.A through association of word orphrasesLength becomes important and the short title should indicatethe genre or associations with it.Title could express something of narrativeHow will I apply this information?Images are important to Anchor meaningWords and associations with them are very important whenspeaking to a T.A
    • Conventions of a trailerBest bits of the movieShowcase the starsSome visual images arebarely recognizable, not onscreen enoughDramatic camera angleschosen to show events orcharactersVoiceovers are used to tellthe story and give creditinformation expresses plotand themes images relateto the dialogueMusic plays an importantrole in creatingatmosphere is expressiveof the GenreTitle normally appears atthe endTrailer builds to a climax
    • Film Marketing/Analysing a Film TrailerAims:To consider what a film marketing campaign isTo explore the features of film trailers and building ofanalysisTo engage in Media effects debate discussion What is a makes a Film Marketing Campaign?
    • Mulveys Male gaze - Audience TheoryHere is a breakdown of this theory: • This theory is suggested by Laura Mulvey (1975) where she suggests how the male point of view is adopted by the camera for the benefit of an assumed male audience • The practice of the camera lingering on females bodies is evidence to this - thus women are viewed as sexual objects to gratify men. • She argued that the central active characters are male in which the male audience identifies with them in their viewing of females as passive. • Female audience are also positioned to identify with the male gaze and see through the males eyes. • This approach relates to Freudian Psychology (Sigmund Freud). However, this theory can be challenged: • Not all central heroic characters in films are male (and Mulvey denies the existence of the female gaze) • There have been changes towards the representation of women which has resulted in challenges to stereotypical gender roles since Mulveys essay was written (e.g. Kill Bill Vol. 2 - Quentin Tarantino, 2004). Media Effects Debate Questions for consideration: 1) If Mulveys theory can be supported in 2012 what impact could that have on society? For example, how women see themselves or how males view them as a result of watching the films. 2) Is film just mere entertainment?
    • Trailer Treatment - overall objectiveHow does the trailer work as a promotional tool? What are the conventions of Film Trailers?How is the audience engaged?What are the effects on themfrom the trailer? What role or function do the conventional elements play?
    • Applying Recognisable Conventions of TrailersIn order to apply the recognisable conventions of trialers, in groups, wecame up with ideas about how to market and promote a film calledBloodShed High.Give account of how you went about the task...Give examples of decisions that you made:• Discussed• USP• Relevant actors• Most important featuresWhat did you learn from it:• trailers are not movies• audience expectations are key, production company is vital• How to engage the audience• How to apply knowledge Write up this exercise for homework
    • Storyboard Exercise The Lessons1) To break conventions you must show an understanding of them2) You must show USP3) Must show best bits4) Production details are vital - Audience expectations5) Not films but promotional materials. Trailers are a genre in theirown right.6) Short shots to signify the mood or genre7) Use of sound is very distinct voice over/dialogue/sound effects8) Use of Genre is apparent9) Use of Credits and titling vital How Homework: Trailer Voiceovers : Conduct 5 x Micro analysis on trailers and voiceovers: Answer all the bullet points regarding the form and function of the language used. Are there differences in the function of the voiceovers?
    • Killers in Horror FilmsAim:To explore key characters in Horror FilmsTo investigate conventional characteristics of the protagonistsTo apply findings to my own Horror productionMain TaskFind a range of protagonists in Horror films and conduct a mini analysis regardingwhat the conventions are suggesting. Comment on the following:CostumePropsBody languageFacial ExpressionsMake upLightingWhen considering the above remember to comment upon what qualities andcharacteristics are represented through use of the above conventions.
    • Killers in Horror FilmsObservations of ResearchDisguised by mask or deformed facial features - isolation from society and the community within.Highlights otherness and makes threat more menacing. Depersonalises the killer FREDDY/LEATHERFACE/Mrs VorheseTroubled backstory that defines the character as a killer. Often related to the films title Haloween/Friday 13th/Nightmare on Elm St/Black ChristmasExecute based on moral judgements, sinners get killed! Do the killers represent an extreme versionof justice in a society that is loosing its moral compass.?Resurrection as a key theme, they always come back!Weapons of choice are normal everyday objects and use of them suggests the maniacal aspect ofthe killers. They sadistic or masochistic. How does your killer fit in with the range of Killers found in Horror?
    • Testing Burtons Formula Consider the commonalities in terms of key elements found within specific genres. Use Burton as a guide make a key and colour code specific elementsObservations into Burtons Genre Theory• In domestic or private sphere which illustrates themes of dangerwithin the home, down turn in society as well as a lack of hope atbeing saved. Increases vulnerability. DON;T BE AFRAID OF THEDARK, SCREAM, DRAG ME TO HELL, INSIDIOUS, ORPHAN• Stock characters will be related to each other in some way- groupof young adults with some ties each representing positive ornegative aspects of society. This. applies mainly to Slasher Horror,PIRANNA, TUCKER DALE VS EVIL, SCREAM 4, FINAL DESTINATION• Some horrors explore the theme of truth vs deceit in the form ofcover ups or new found tapes...REC,QUARANTINE, BLAIR WITCH,APPOLLO 18, PARANORMAL ACTIVITY• Stock situations involve, murder, torture, mind games-psychological torture involving victims that have often sinned,revenge, sibling rivalry, ALL HORROR• The Hero protagonist often uncovers truth in an environment ofnon believers: Orphan/Scream/Dont be Afraid of the Dark/DragMe To Hell/Final Destination• Theme of Voyerism comes through the use of being given access toareas we might not otherwise reach. FINAL DESTINATION, ALLHORROR Does Burtons Theory Work? How is this going to help you in your planning?
    • Testing Burtons FormulaConsider the commonalities in terms of keyelements found within specific genres. UseBurton as a guide make a key and colour codespecific elements Observations into Burtons Genre Theory • In domestic or private sphere which illustrates themes of danger within the home, down turn in society as well as a lack of hope at being saved. Increases vulnerability. DON;T BE AFRAID OF THE DARK, SCREAM, DRAG ME TO HELL, INSIDIOUS, ORPHAN • Stock characters will be related to each other in some way- group of young adults with some ties each representing positive or negative aspects of society. This applies mainly to Slasher Horror, PIRANNA, TUCKER DALE VS EVIL, SCREAM 4, FINAL DESTINATION • Some horrors explore the theme of truth vs deceit in the form of cover ups or new found tapes...REC,QUARANTINE, BLAIR WITCH, APPOLLO 18, PARANORMAL ACTIVITY • Stock situations involve, murder, torture, mind games- psychological torture involving victims that have often sinned, revenge, sibling rivalry, ALL HORROR • The Hero protagonist often uncovers truth in an environment of non believers: Orphan/Scream/Dont be Afraid of the Dark/Drag . Me To Hell/Final Destination • Theme of Voyerism comes through the use of being given access to areas we might not otherwise reach. FINAL DESTINATION, ALL HORRORDoes Burtons Theory Work? In looking at conventional elements there are a number of commonalties for the horror genre. The proves the theory of repetition and variation as well as Genres having specific features. A balance of Repetition and Variation is vital to the success of a movie. In my opinion... IN my expoloration I cannot think of which element could be taken away Present your Synopsis findings and be evaluative of the task. What did you learn from it and how is this going to help you with your planning?
    • The narrative structure of a trailer and Todorovs theoryNarrative is defined as "a chain of events in a cause-effect relationship occurring intime"(Bordwell & Thompson).What do we know about trailers and narrative structure...NARRATIVE STRUCTURE: A trailer revolves around a structure which tends to pick out the most appealing aspects of a film, whilst not beingnecessarily in a conventional narrative/linear order. They will also try and reach out to the widest possible audience, where although it may be an action-based film, it mayinclude a romantic moment to appeal to those more interested into the romance genre. Some trailers will aim to provide a basic narrative structure to allow the audience to be guided through the films storyline.What Does Todorov suggest?TODOROVS THEORY:Todorov (a theorist) suggested that conventional narratives are structured in the following 5 stages: 1. There is a state of equilibrium in the beginning; everything is normal, balanced and nothing at this stage iswrong. 2. A disruption of the equilibrium in some respect; things begin to turn for the worst, and the equilibrium becomesdistorted. 3. There is a recognition that there has been a disruption; Something happens/someone realises that thatsomething has gone wrong. 4. An attempt to repair the disruption; events occur to try and restore whats gone wrong. 5. Theres a resolution - alls been restored.
    • Can we see Todorovs Theory in Trailers? Based on the trailer you have been analysing what comments can you make that either support or refute Todorovs theory of Narrative Structure?The narrative structure differs from Todorovs theory as in the structure of a trailer the resolution is not screened.However, you begin to see an equilibrium followed by a disruption/the problem, yet wont show the resolution otherwise itwould give too much away. .This is a useful tactic to sell a film, as people will therefore want to see what happens (there could be many endings whichadd mystery and create a sense of enigma to the film trailer) . Leaving appropriate clips will engage the audience, makingthem want to see more, however not having enough suitable clips will disengage the audience, as they wont feel appealedenough to go to see the film. Also, it gives a clear indication of the genre, and an outline of the storyline. Thus, if thepotential audience isnt appealed to the genre and storyline, they wont watch it to begin with.
    • Analysing a trailer in terms of Todorov HOMEWORK TASK It begins with an establishing shot of a city - sunny and bright which reflects the overall mood and feel to the film itself, displaying a scene of content and balance. However, as soon as its announced that one of the main characters will be getting married, this is when we begin to see a disruption to the equilibrium. From this, there are then many separate events to build up the problem (which is initially the main protagonists role i.e. the maid of honour and the huge extent she has to go through to run a successful role). This features a lot of comedic moments (which indicates that this film is a comedy) as well as a few romantic scenes, thus broadening its appeal to a larger audience. No resolution is seen (as it is not an actual film, but a trailer. Therefore if the trailer followed all 5 stages, i.e. the resolution, this gives the film away and less would be interested into what happens in the film. What is the overall outcome for both the protagonist and the other characters? Does all end well? Or do more problems sufface? These questions will circle the audiences mind which would therefore make the want to see the film.
    • Mulveys Male gaze - Audience Theory Here is a breakdown of this theory: • This theory is suggested by Laura Mulvey (1975) where she suggests how the male point of view is adopted by the camera for the benefit of an assumed male audience • The practice of the camera lingering on females bodies is evidence to this - thus women are viewed as sexual objects to gratify men. • She argued that the central active characters are male in which the male audience identifies with them in their viewing of females as passive. • Female audience are also positioned to identify with the male gaze and see through the males eyes. • This approach relates to Freudian Psychology (Sigmund Freud). However, this theory can be challenged: • Not all central heroic characters in films are male (and Mulvey denies the existence of the female gaze) • There have been changes towards the representation of women which has resulted in challenges to stereotypical gender roles since Mulveys essay was written (e.g. Kill Bill Vol. 2 - Quentin Tarantino, 2004).Representation of Women in A Horror Trailer of Your ChoiceReffereing back to AS Textual Analysis skills analyse a trailer with focus on howwomen are represented in terms of the following:Mise-En-SceneCamera Angles, Shot Types and MovementEditingLightingSoundTypographyThen sum up the theory and its strengths in a final slide
    • Halloween (1978) More at IMDbPro »The year is 1963, the night; Halloween. Police are calledto 43 Lampkin Ln. only to discover that a 17 year JudithMyers had been stabbed to death, by her 6 year-oldbrother. After being institutionalized for 15 years, Myersbreaks out just days before Halloween. No one knowsnor would wish to find out what would happen onOctober 31st 1978, besides Myers physciatrist Dr.Loomis. He knows Michael is coming back to Haddonfield,but by the time the town realizes it, itll be to late formany people. Written by Massive Fan15 years ago, 6 year old Michael Myers brutally killed hisolder sister. The silent child was incarcerated in theSmiths Grove Sanitarium under the care of psychiatristSam Loomis. The town of Haddonfield had slowly beganto forget the tragic crime, until Loomis returned to thetown to warn of Myers escape from Smiths Grove. WithMichael set on killing a group of high school students,Loomis seeks the help of the hesitant town sheriff to stophim before its too late. Written by bleedforme
    • Teaser trailersAim:To introduce the difference between trailers and teasertrailersTo consider the form and function of teaser trailersTeasers, unlike typical theatrical trailers, are usually veryshort in length (between 30–60 seconds) and usuallycontain little, if any, actual footage from the film. Sometimes,it is merely a truncated version of a theatrical trailer. They areusually released long in advance of the film they advertise.One of the reasons for the name "teaser" is because they areshown usually a long time (one or one and a half years)before the movie comes out, so as to "tease" theaudience.
    • Teaser TrailersTeaser trailers are usually only made for big-budget andpopularly themed movies. Their purpose is less to tell theaudience about a movies content than simply to let themknow that the movie is coming up in the near future, andto add to the hype of the upcoming release. Teaser trailers areoften made while the film is still in production or being editedand as a result they may feature scenes or alternate versionsof scenes that are not in the finished film. Other ones (notablePixar films) have scenes made for use in the trailer only.Teaser trailers today are increasingly focused oninternet downloading and the convention circuit.
    • Research stock characters in Slasher HorrorLook for examples across a number of movies try to finddefinitions for the following types of stock characters found inHorror. Then look for repetition and variation in the and makenotes on the following characters found in the horror Genre: Popular stock characters found in the Slasher Horror Sub-Genre: The Wanderer The Popular Girl Jock The Final Girl Example: Pandora The Final Girl: the sole surviving member of a group of girls killed by a maniacal serial killer The Pervert who, quite often, either does not like women or tries to collect them. Examples: The surviving girl in Scream (1990) and Julie James in I Know What You Did Last Summer (2001)....One girl who breaks the archetypal final girl stereotype is Amanda from Saw 2/3 who becomes the Killer in following movies. HMK How will you use this research in the planning of your own characters? Has it given you any inspiration for your own production..Write up 250 words in relation to your own ideas
    • Planning for ProductionRemember everything that you decide in terms of planning must belinked to your research1) Create a synopsis that evidences horror conventions in terms of thefollowing:Appropriate settingsAppropriate Stock and ProtagonistsAppropriate themesAppropriate plots and stock situations Repeat or vary? IllustrateAppropriate icons examples of what you have doneONCE COMPLETE EVALUATE AND SUPPLY EXAMPLES OF HOWHORROR CONVENTIONS ARE IN PLACE FROM THE TEXTS YOUHAVE STUDIED2) Create a list of characters that will be in your trailer, show how they fit into thegenre: Evidence repetition and variation. Propp theory could be applied show howyour charachers fit or don;t fit in.3) Create a list of appropriate icons and settings (interior and exterior) that help explorethe themes your film employs.4) Target audience moodboard showing who your primary target market is. EvidenceDemographics and psychographics. Bullet point a write up of how your film intends tosatisfy uses and gratifications. Look up film classifications u, pg, 12, 15 , 18 - Show how these rules could affect your planning ideas.
    • What Do We Know About the Blogs and Horror?AimsTo divide labour between groups to aid completion of Research and PlanningTo consider new ways to make links between research and planningTo blog presentation in a dynamic wayTo evaluate peer work Outcomes Understanding of link between media product and and Target Audience Application of understanding through planning Creative use of Photoshop to express ideas for T.A.P Division of labour to complete all Research and Planning What is good practice and for whom?
    • Evaluation of Planning and Link to ResearchIn the evaluation of your planning the following question must be answered:In what way does your media product use, develop or challenge forms and conventionsof the Horror Genre?In this question you will want to reflect upon the research you have undertaken in to theHorror Genre and show clearly where you have got your inspiration from. Consider theuse of the following (and link back to what your research has informed you):Stock charactersProtagonist (KILLER)Themes i.e revengeSettings / locationsIconographyFilm Title/TypographyPlotSound trackDialogue
    • Marking Criteria Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work digitally. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class. The teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation and the presentation must be evidenced by the Centre.Question 2How effective is the combination of your main product and ancillary texts? REMEMBER TO SUPPLY EXAMPLESIs there consistency in the following:Images main images: Consider the iconography and visual elements used across all productsRepresentation of HorrorTypography: Use of quotes, interviews, reviewstag linesActors: How have they been promoted/represented across your productsNarrative (the story) is it clear when looking at the products do they share the same elements?Themes expressed link to horror. Have you outlined binary opposites for example?Life/DeathAge/YouthKnown/UnknownReligion/ScienceCreate a presentation that outlines and compares all of theabove. Upload using slideshare:ICT Used so far:Video based for Q1Embedded with images and notes for Q2
    • In the evaluation the following four questions must beaddressed:In what ways does your media product use, develop orchallenge forms and conventions ofreal media products?How effective is the combination of your main productand ancillary texts?What have you learned from your audience feedback?How did you use media technologies in the constructionand research, planning and evaluation stages?
    • Mulveys Male Gaze by Laura MulveyWhat does this theory suggest?
    • you"re hired! 2.0
    • Creating a Target Audience Profile1) Open a new file inPhotoshop and make sureyou name the fileappropriately and chooseand a4 size to work with 2) For this task you will want to change the canvas to landsacpe. Go to image and rotate canvas 90 degrees.
    • 3) Now open up Safari and use Google images to locate the appropriate image to represent you T.A4) Remember to double click theimage you want to use so you canfind the larger size file. 5) Now simply click and drag the image over to your Photoshop canvas. Top tip: if the image wont drag over to PS drag it to the desk top first and then to Photoshop.
    • 6) To resize images use the cmd T shortcut this will show a box around the layer you have selected with the move tool. Remember to keep the SHIFT button pressed while you drag out the edges to resize this will keep the same dimensions.7) Use the T tool toadd your title. Tryto use a font andcolour thatrepresents the genreof music you areworking in. 8) Layer as many different images as possible to give a rounded profile of your audience. Use the move tool to manipulate layers (size, position etc)
    • Compendium of HorrorFilmography over the decadeList the themes and plot for each movieA list of key social and historicaldevelopments of the decade and theprevious decade Are there any relationships between the social and historical developments and the movies that are produced?
    • Sound Cloud - Horror Musichttp://soundcloud.com/gothic-storm-music/sets/brain-warp-trailer-tools-gs008/
    • z Theoretical Approaches to Coursework Apply media language to one of your coursework productions (25) Do comment upon any of the theories you feel are relevant in your approach. These include: Narrative: Propp/Many narratives contain only a limited number of character types Todorov/The narrative structure of a text can be understood by considering Todorovs theory Levi-Straus/Many narratives can be understood by considering the conflict created by two oppositional forces Audience: Uses and Gratifications Theory Boardwell and Thompson: Why are the audience consuming the text and what are they doing with it as a result Barthes Enigma Codes: What mysteries are created and how does this work as a marketing tool
    • z Theoretical Approaches to Coursework Apply media language to one of your coursework productions (25) Do comment upon any of the theories you feel are relevant in your approach. These include: Narrative: Propp/Many narratives contain only a limited number of character types Todorov/The narrative structure of a text can be understood by considering Todorovs theory Levi-Straus/Many narratives can be understood by considering the conflict created by two oppositional forces Audience: Uses and Gratifications Theory Boardwell and Thompson: Why are the audience consuming the text and what are they doing with it as a result Barthes Enigma Codes: What mysteries are created and how does this work as a marketing tool