Presentation 2

Visual Literacy
Wikipedia – “The ability to interpret, negotiate, and make meaning from information presented in the form of an image.”
21 st Century Literacies – “The ability to understand and produce visual messages.”
John Debes – “Visual literacy refers to a group of vision competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences.”

Our Definition
The process of enhancing sensory competencies that allow a human being to analyze, interpret, and produce messages.

Why Visual Literacy?
Aids in communication in the 21 st century
Develop literacies across all media platforms
Understand how viewers can be manipulated
Increases overall analysis skills

“ Art” and Visual Literacy

What kind of story is told with the image?
What kinds of products could use this image for an advertisement?
In what ways could this image enhance the story telling process?

Does the story change? Would the previous message change if viewer understood the allusion?

What to Expect
Film
Photography
Visual Art
Advertisements
Auditory pairing
Graphic Design
Internet
Composition
Angles
Symbology
Color Psychology
Lighting
Editing
Digital Manipulation

Sources
Kren, Emil and Daniel Marx. “Visit to the Sistine Chapel.” Web Gallery of Art. n.p. n.d. Web. June 13, 2009. <http://www.wga.hu/tours/ sistina/index1.html
“ Sistine Chapel.” Coloribus. n.p. July 2008. Web. June 13, 2009 . http:/ www.coloribus.comfocussistine_chapel_michelangelo_buonarroti/
"Visual Literacy." Wikipedia. Web.16 Jun 2009. <http:/en.wikipedia.org/ wiki/Visual_literacy>.

Presentation 2

by stoklosa

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Presentation 2

by stoklosa

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Presentation 2 Presentation Transcript

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