Presentation 2


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  • All people who contributed to the arts in some way – discuss contributions and how what they have contributed is used to tell a story today. Does the story connect back to their personalities? How?
  • Debes (1969) – perhaps coined term “Visual Literacy” We are going to take all of these definitions and combine them for the purpose of this course.
  • Our definition for the class – we will focus on the visual but not forget the other senses. Think the enhanced use of 3-D films or multi-sensory shows at places like Disney. Refer to use of music in advertising or even sitcom opening songs.
  • Some reasons for studying visual literacy
  • Do you need to understand elements of visual literacy to understand art? After watching video discuss why art is valuable to society. Then discuss why understanding of art, via visual literacy techniques, increases art’s value.
  • Discuss questions with top image first. Then present bottom image which is an advertisement for Three Bond Super Glue – allusion to Sistine Chapel image. Discuss how the top image has been used to create an advertisement that could work without understanding of allusion but not fully.
  • Discuss the questions. Discuss role of art is visual literacy. Connect to the images is previous slide
  • List on left are the mediums used to study list on right. Basic overview (not all included) of what we will be studying in the course.
  • Discuss sources/citations and Fair Use in education.
  • Presentation 2

    1. 2. Visual Literacy <ul><li>Wikipedia – “The ability to interpret, negotiate, and make meaning from information presented in the form of an image.” </li></ul><ul><li>21 st Century Literacies – “The ability to understand and produce visual messages.” </li></ul><ul><li>John Debes – “Visual literacy refers to a group of vision competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences.” </li></ul>
    2. 3. Our Definition <ul><li>The process of enhancing sensory competencies that allow a human being to analyze, interpret, and produce messages. </li></ul>
    3. 4. Why Visual Literacy? <ul><li>Aids in communication in the 21 st century </li></ul><ul><li>Develop literacies across all media platforms </li></ul><ul><li>Understand how viewers can be manipulated </li></ul><ul><li>Increases overall analysis skills </li></ul>
    4. 5. “ Art” and Visual Literacy
    5. 6. <ul><li>What kind of story is told with the image? </li></ul><ul><li>What kinds of products could use this image for an advertisement? </li></ul><ul><li>In what ways could this image enhance the story telling process? </li></ul>
    6. 7. Does the story change? Would the previous message change if viewer understood the allusion?
    7. 8. What to Expect <ul><li>Film </li></ul><ul><li>Photography </li></ul><ul><li>Visual Art </li></ul><ul><li>Advertisements </li></ul><ul><li>Auditory pairing </li></ul><ul><li>Graphic Design </li></ul><ul><li>Internet </li></ul><ul><li>Composition </li></ul><ul><li>Angles </li></ul><ul><li>Symbology </li></ul><ul><li>Color Psychology </li></ul><ul><li>Lighting </li></ul><ul><li>Editing </li></ul><ul><li>Digital Manipulation </li></ul>
    8. 9. Sources <ul><li>Kren, Emil and Daniel Marx. “Visit to the Sistine Chapel.” Web Gallery of Art. n.p. n.d. Web. June 13, 2009. < sistina/index1.html </li></ul><ul><li>“ Sistine Chapel.” Coloribus. n.p. July 2008. Web. June 13, 2009 . http:/ www.coloribus.comfocussistine_chapel_michelangelo_buonarroti/ </li></ul><ul><li>&quot;Visual Literacy.&quot; Wikipedia. Web.16 Jun 2009. <http:/ wiki/Visual_literacy>. </li></ul>