My target audience for my trailer is mid to late teens, I decided this as my targeted audience as I felt that they would be able to relate more to my main character as she is around the same age group.
Target audience is a specific group of people, identified as the intended recipient of an advertisement or message. A target audience is the primary group of people that something is aimed at appealing to.
I decided to do some audience feedback for my film trailer ‘Escape.’ I wanted to ask people that had watched my trailer before hand to comment on the trailer on what I could improve and what I did well.
I managed to collect six different audience feedback.
One video on trailer of Sam, Alice & Max discussing my trailer
One video of Alice speaking about my trailer.
An audio file of Alice speaking about what the techniques and conventions that I used throughout my trailer.
Sam Bishop answered questions on my trailer.
Questionnaire answered by ten media students.
Trailer Audience Feedback Video By Sam, Max, Alice & Sarah
One main point that is picked up on my feedback video is that the music works well alongside the media trailer, the lyrics work well with the trailer and the beat of the song works in time with the clips throughout the trailer. I’m really chuffed about this because it took me ages to choose between three songs as I didn’t know which song would be most effective, I’m just glad this worked. Sam comments on how the way I’ve made sure that when the diegetic music gets faster the shots get quicker is pleasing because I wanted to use this effect and I’m glad that people have picked up on it.
Alice, Sam & Max all commented on how they think that my trailer is too long, this has helped me as I wasn’t sure if my trailer would be more effective if it was shorter, although they all said my trailer did work successfully as a trailer, they all felt it would have worked better and kept the audience sustained more if it was a shorter length.
Here is the audio you tube video of Alice commenting on my trailer, Alice picked up on one negative aspect of my trailer by saying that I didn’t actually include my films title in my trailer , I’m glad that Alice has picked up on this fault as it was infact intentional, I decided to leave out the title as some conventions of my trailer are postmodern, my decision to leave out the title of my film is a postmodern element as it goes against the normal expectations and conventions of a film trailer. I also feel that this leaves a bit of suspense.
Alice said in this video that she would want to go out and watch this film, as the trailer Is mysterious and you are unsure to what is actually happening which makes you want to see more, it keeps the audience in suspense.
She also picked up the fact that the genre of my trailer was quite hard to fit into one box, the genre crossover of a psychological thriller / horror isn’t clearly established in my trailer
Alice said that the impression that lingered on her mind after watching the trailer was the ending with watching somebody running away from the camera and are unsure to why the girl is running and what she is running away from which makes the audience want to understand and it lingers on their mind as they are quite unsure of the plot.