My Target Audience <ul><li>My target audience for my trailer is mid to late teens, I decided this as my targeted audience as I felt that they would be able to relate more to my main character as she is around the same age group. </li></ul>
Target Audience Definition <ul><li>Target audience is a specific group of people, identified as the intended recipient of an advertisement or message. A target audience is the primary group of people that something is aimed at appealing to. </li></ul>
My Audience Feedback <ul><li>I decided to do some audience feedback for my film trailer ‘Escape.’ I wanted to ask people that had watched my trailer before hand to comment on the trailer on what I could improve and what I did well. </li></ul><ul><li>I managed to collect six different audience feedback. </li></ul><ul><li>One video on trailer of Sam, Alice & Max discussing my trailer </li></ul><ul><li>One video of Alice speaking about my trailer. </li></ul><ul><li>An audio file of Alice speaking about what the techniques and conventions that I used throughout my trailer. </li></ul><ul><li>Sam Bishop answered questions on my trailer. </li></ul><ul><li>Questionnaire answered by ten media students. </li></ul>
Trailer Audience Feedback Video By Sam, Max, Alice & Sarah <ul><li>One main point that is picked up on my feedback video is that the music works well alongside the media trailer, the lyrics work well with the trailer and the beat of the song works in time with the clips throughout the trailer. I’m really chuffed about this because it took me ages to choose between three songs as I didn’t know which song would be most effective, I’m just glad this worked. Sam comments on how the way I’ve made sure that when the diegetic music gets faster the shots get quicker is pleasing because I wanted to use this effect and I’m glad that people have picked up on it. </li></ul><ul><li>Alice, Sam & Max all commented on how they think that my trailer is too long, this has helped me as I wasn’t sure if my trailer would be more effective if it was shorter, although they all said my trailer did work successfully as a trailer, they all felt it would have worked better and kept the audience sustained more if it was a shorter length. </li></ul>
Questions answered by Sam Bishop <ul><li>Does your trailer work as a trailer? Does it make the audience want to see them? </li></ul><ul><li>- I think Escape does work well as a trailer, although there is many elements of a music video, its almost like a mix between the two. </li></ul><ul><li>Is the genre of the film clearly established by the trailer? </li></ul><ul><li>- Yeah it was clear that it was psychological thriller, the trailer was strange & confusing. </li></ul><ul><li>What aspects/features/shots/messages are most effective? </li></ul><ul><li>- the extreme close ups of the characters eyes was very effective. </li></ul><ul><li>Was the trailer too long/too short? </li></ul><ul><li>- I think the trailer was just the right amount of time as the music worked well in the background and i think that if the music had just stopped it wouldn’t of had the same effect. </li></ul><ul><li>Did the trailer sustain the interest of audiences? </li></ul><ul><li>- Yes, the audiences interest was sustained throughout as you wanted to watch and see what was going to happen next as you were almost confused with what was going on. </li></ul><ul><li>Did the music work? Did it sit well alongside the text and images? Did it help establish genre etc? </li></ul><ul><li>- Yeah the music worked well, I think that the music went really well alongside the images and shots, it helped to create a sense of the film and how the character was feeling. </li></ul>
Alice’s Audio <ul><li>http://www.youtube.com/watch?v=UPkulsWbRvA&feature=player_embedded </li></ul><ul><li>Here is the audio you tube video of Alice commenting on my trailer, Alice picked up on one negative aspect of my trailer by saying that I didn’t actually include my films title in my trailer , I’m glad that Alice has picked up on this fault as it was infact intentional, I decided to leave out the title as some conventions of my trailer are postmodern, my decision to leave out the title of my film is a postmodern element as it goes against the normal expectations and conventions of a film trailer. I also feel that this leaves a bit of suspense. </li></ul>
Alice Video <ul><li>http://www.youtube.com/watch?v=V2CJTkCSt4U&feature=player_embedded </li></ul><ul><li>Alice said in this video that she would want to go out and watch this film, as the trailer Is mysterious and you are unsure to what is actually happening which makes you want to see more, it keeps the audience in suspense. </li></ul><ul><li>She also picked up the fact that the genre of my trailer was quite hard to fit into one box, the genre crossover of a psychological thriller / horror isn’t clearly established in my trailer </li></ul><ul><li>Alice said that the impression that lingered on her mind after watching the trailer was the ending with watching somebody running away from the camera and are unsure to why the girl is running and what she is running away from which makes the audience want to understand and it lingers on their mind as they are quite unsure of the plot. </li></ul>
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