2 BIG REASONS CITADEL
COULD HAVE MADE THE
MOVE IT DID
Why Buy BlackBerry Ltd?
The company is
shifting its focus
away from high-
the U.S., and
BlackBerry just came out with its new Z3 phone in
Indonesia, a country which was once referred to as
At $190, the price point is much more affordable
than its Z10, which ran nearly $750.
The performance of the Z3 abroad will be viewed as a
bellwether for new CEO John Chen.
Niche Markets That
is its status as
Niche Security Markets
BlackBerry became the first company to receive Full
Operational Capability rating to run on the
Department of Defense and the U.S. Defense
Information Systems Agency networks.
The company also made a recent investment in
NantHealth, which could signal a move into secured
communications for health care service providers.
But Let’s Keep This In Perspective
BlackBerry could end up shifting its focus
successfully into emerging markets and secure
network niches, but the opportunity could also
That’s probably why, even though it’s a $23 million
stake, Citadel’s investment in the company accounts
for only 0.03% of all of its investments
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