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2 BIG REASONS CITADEL
COULD HAVE MADE THE
MOVE IT DID
Why Buy BlackBerry Ltd?
Emerging Markets
The company is
shifting its focus
away from high-
end
smartphones in
the U.S., and
looking towards
lower-...
Emerging Markets
 BlackBerry just came out with its new Z3 phone in
Indonesia, a country which was once referred to as
“B...
Niche Markets That
Need Security
BlackBerry’s
greatest strength
is its status as
the premier
provider of
secure
communicat...
Niche Security Markets
 BlackBerry became the first company to receive Full
Operational Capability rating to run on the
D...
But Let’s Keep This In Perspective
 BlackBerry could end up shifting its focus
successfully into emerging markets and sec...
The Secret Winner of the Smartphone Conversion
 Everyone knows the big names when it comes to smartphones,
but that’s the...
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BlackBerry Purchase?

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Why this hedge fund is buying shares of BlackBerry

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Transcript of "BlackBerry Purchase?"

  1. 1. 2 BIG REASONS CITADEL COULD HAVE MADE THE MOVE IT DID Why Buy BlackBerry Ltd?
  2. 2. Emerging Markets The company is shifting its focus away from high- end smartphones in the U.S., and looking towards lower-priced phones in emerging markets.
  3. 3. Emerging Markets  BlackBerry just came out with its new Z3 phone in Indonesia, a country which was once referred to as “BlackBerry Nation.”  At $190, the price point is much more affordable than its Z10, which ran nearly $750.  The performance of the Z3 abroad will be viewed as a bellwether for new CEO John Chen.
  4. 4. Niche Markets That Need Security BlackBerry’s greatest strength is its status as the premier provider of secure communications.
  5. 5. Niche Security Markets  BlackBerry became the first company to receive Full Operational Capability rating to run on the Department of Defense and the U.S. Defense Information Systems Agency networks.  The company also made a recent investment in NantHealth, which could signal a move into secured communications for health care service providers.
  6. 6. But Let’s Keep This In Perspective  BlackBerry could end up shifting its focus successfully into emerging markets and secure network niches, but the opportunity could also attract competition.  That’s probably why, even though it’s a $23 million stake, Citadel’s investment in the company accounts for only 0.03% of all of its investments
  7. 7. The Secret Winner of the Smartphone Conversion  Everyone knows the big names when it comes to smartphones, but that’s the problem. The stocks of these companies are already richly valued.  But our analysts have discovered a technology company that’ll revolutionize how smartphones work, and not many people know about it.  You can get the name in our special free report: The Biggest Thing to Come Out of Silicon Valley in Years
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