Writing   Business Plan Georgi Kadrev, FMI, SU, January 2010
Any  Questions  Left
Communication   Effort <ul><li>Explanatory </li></ul><ul><li>Clear to laics </li></ul><ul><li>Concise </li></ul><ul><li>Co...
Business Plan  Structure <ul><li>Complete </li></ul><ul><li>Logical Sequence </li></ul><ul><li>Stand-alone Parts </li></ul...
Sample  Structure Executive Summary Problem Statement Product Business Model Market Competition Technology Status Strategy...
Section:  Executive Summary <ul><li>Glance at Key Aspects </li></ul><ul><li>First Impression </li></ul><ul><li>Can be the ...
Section:  Problem Statement / Opportunity <ul><li>State of the Art </li></ul><ul><li>Problems </li></ul><ul><li>Complicati...
Section:  Solution / Product <ul><li>Mission </li></ul><ul><li>Innovation </li></ul><ul><li>Key Features </li></ul><ul><li...
Section:  Business Model <ul><li>Making money </li></ul><ul><li>Pricing Policy </li></ul><ul><li>Direct / Indirect </li></ul>
Section:  Market <ul><li>Clienets, Users </li></ul><ul><li>Turnover </li></ul><ul><li>Trends </li></ul><ul><li>Fragmentati...
Section:  Competition <ul><li>Key Players </li></ul><ul><li>Comparison </li></ul><ul><li>“ Unfair” Advantages </li></ul><u...
Section:  Technology / Intellectual Property <ul><li>Know-How </li></ul><ul><li>Intellectual Property </li></ul><ul><li>Ke...
Section:  Status / Prototype <ul><li>Features </li></ul><ul><li>Little bugs are OK </li></ul><ul><li>Proof of Concepts </l...
Section:  Strategy <ul><li>Vision </li></ul><ul><li>Operations </li></ul><ul><li>Development </li></ul><ul><li>Milestones ...
Section:  Financing / Investment Needs <ul><li>Financial Highlights </li></ul><ul><li>Investment Needs </li></ul><ul><li>E...
Section:  Team / Management <ul><li>Background </li></ul><ul><li>In Idea’s context </li></ul><ul><li>Don’t be too shy </li...
Section:  SWOT Analysis <ul><li>S trengths </li></ul><ul><li>W eaknesses </li></ul><ul><li>O pportunities </li></ul><ul><l...
Section:  Fatal Flaws / Risk Management <ul><li>“ Plan B” </li></ul><ul><li>Thought-out Idea </li></ul><ul><li>Maturity </...
Appendix:  Financial Projections <ul><li>Budget </li></ul><ul><li>Revenues </li></ul><ul><li>Highlights </li></ul><ul><li>...
Final  Touches <ul><li>Iterate, Polish </li></ul><ul><li>Split / Merge </li></ul><ul><li>Revise the Summary </li></ul><ul>...
<ul><li>Guy Kawasaki / Garage Technology Ventures: </li></ul><ul><li>http://blog.guykawasaki.com/2006/01/the_zen_of_busi.h...
<ul><li>www. fotolia .com   (via  stockpodium .com) </li></ul><ul><li>www. photoxpress .com  </li></ul><ul><li>Diana Rusev...
E-mail  :  [email_address] Mobile :  089 9001 887 Contact  Info
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Writing Business Plan

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Writing Business Plan

  1. 1. Writing Business Plan Georgi Kadrev, FMI, SU, January 2010
  2. 2. Any Questions Left
  3. 3. Communication Effort <ul><li>Explanatory </li></ul><ul><li>Clear to laics </li></ul><ul><li>Concise </li></ul><ul><li>Confident </li></ul><ul><li>Well thought-out </li></ul><ul><li>“ Suffer” now </li></ul>
  4. 4. Business Plan Structure <ul><li>Complete </li></ul><ul><li>Logical Sequence </li></ul><ul><li>Stand-alone Parts </li></ul><ul><li>Can be Obligatory </li></ul><ul><li>Not a Presentation </li></ul>
  5. 5. Sample Structure Executive Summary Problem Statement Product Business Model Market Competition Technology Status Strategy Investment Needs Team SWOT Analysis Risk Management Financial Projections
  6. 6. Section: Executive Summary <ul><li>Glance at Key Aspects </li></ul><ul><li>First Impression </li></ul><ul><li>Can be the Only </li></ul><ul><li>Write First </li></ul><ul><li>Revise Last </li></ul>
  7. 7. Section: Problem Statement / Opportunity <ul><li>State of the Art </li></ul><ul><li>Problems </li></ul><ul><li>Complications </li></ul><ul><li>Wrongs </li></ul><ul><li>Opportunities </li></ul>
  8. 8. Section: Solution / Product <ul><li>Mission </li></ul><ul><li>Innovation </li></ul><ul><li>Key Features </li></ul><ul><li>Value Proposition </li></ul><ul><li>Use Cases </li></ul>
  9. 9. Section: Business Model <ul><li>Making money </li></ul><ul><li>Pricing Policy </li></ul><ul><li>Direct / Indirect </li></ul>
  10. 10. Section: Market <ul><li>Clienets, Users </li></ul><ul><li>Turnover </li></ul><ul><li>Trends </li></ul><ul><li>Fragmentation </li></ul><ul><li>Niche / Gap Analysis </li></ul>
  11. 11. Section: Competition <ul><li>Key Players </li></ul><ul><li>Comparison </li></ul><ul><li>“ Unfair” Advantages </li></ul><ul><li>Sustainable Advantages </li></ul><ul><li>Handling Copycats </li></ul>
  12. 12. Section: Technology / Intellectual Property <ul><li>Know-How </li></ul><ul><li>Intellectual Property </li></ul><ul><li>Keep it Understandable </li></ul>
  13. 13. Section: Status / Prototype <ul><li>Features </li></ul><ul><li>Little bugs are OK </li></ul><ul><li>Proof of Concepts </li></ul><ul><li>First Clients </li></ul><ul><li>Short-term Plans </li></ul>
  14. 14. Section: Strategy <ul><li>Vision </li></ul><ul><li>Operations </li></ul><ul><li>Development </li></ul><ul><li>Milestones </li></ul><ul><li>Growth Potential </li></ul>
  15. 15. Section: Financing / Investment Needs <ul><li>Financial Highlights </li></ul><ul><li>Investment Needs </li></ul><ul><li>Exit Strategy </li></ul>
  16. 16. Section: Team / Management <ul><li>Background </li></ul><ul><li>In Idea’s context </li></ul><ul><li>Don’t be too shy </li></ul><ul><li>Role </li></ul><ul><li>Structure </li></ul>
  17. 17. Section: SWOT Analysis <ul><li>S trengths </li></ul><ul><li>W eaknesses </li></ul><ul><li>O pportunities </li></ul><ul><li>T hreats </li></ul><ul><li>Internal / External </li></ul><ul><li>Interconnections </li></ul>
  18. 18. Section: Fatal Flaws / Risk Management <ul><li>“ Plan B” </li></ul><ul><li>Thought-out Idea </li></ul><ul><li>Maturity </li></ul><ul><li>Bullet-proofing </li></ul><ul><li>Peace of Mind </li></ul>
  19. 19. Appendix: Financial Projections <ul><li>Budget </li></ul><ul><li>Revenues </li></ul><ul><li>Highlights </li></ul><ul><li>Bottom-Up approach </li></ul><ul><li>References </li></ul><ul><li>Include “Plan B” </li></ul>
  20. 20. Final Touches <ul><li>Iterate, Polish </li></ul><ul><li>Split / Merge </li></ul><ul><li>Revise the Summary </li></ul><ul><li>Involve Everyone </li></ul><ul><li>Do your Homework </li></ul><ul><li>Be Honest </li></ul>
  21. 21. <ul><li>Guy Kawasaki / Garage Technology Ventures: </li></ul><ul><li>http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html </li></ul><ul><li>http://www.garage.com/resources/writingexecsum.shtml </li></ul><ul><li>http://www.garage.com/resources/perfectingpitch.shtml </li></ul><ul><li>Index Ventures: </li></ul><ul><li>http://indexventures.com/approach/index/category/8 </li></ul>Worthy Resources
  22. 22. <ul><li>www. fotolia .com (via stockpodium .com) </li></ul><ul><li>www. photoxpress .com </li></ul><ul><li>Diana Ruseva </li></ul>Photo Credits
  23. 23. E-mail : [email_address] Mobile : 089 9001 887 Contact Info
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