StockPodium at MicroStock Expo in Berlin

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StockPodium at Microstock Expo in Berlin - short overview of the expo and the topics covered.

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StockPodium at MicroStock Expo in Berlin

  1. 1. www.imagga.com 1
  2. 2. The Expo Micro-Stock Expo 5-7 November 11, Berlin Two full days Presentations Discussions/Workshops 2
  3. 3. The Team & Speakers 3
  4. 4. SP at the EXPO Attendee Presenting at the PitchFestGeorgi KadrevStockPodium 4
  5. 5. The Topics • A personal retrospective of the micro- stock industry from the 80s until nowadays • Micro-stock distribution for maximum profit • Lifestyle design for professional micro- stockers • Optimizing workflow for profit and sales • The "uber" portfolio review • Ruinning-an-agency workshop • Half-day of shooting with pro models 5
  6. 6. Personal Retrospective • Welcome address by Lee Torrens and Amos Struck • Keynote presentation by Cathy Yeulet (Monkey Business Images): back from 80s till now, perspectives 6
  7. 7. Distribution For Maximum Profit The image owners point of view on distribution • Its all about the clients: • distribution is a partnership • utilise each others strengths • what images they need • work together on joint promotions and marketing • ensure your collection has a strong identityMark Butler • objective of both parties is to give theMonkey Business Images clients what they want 7
  8. 8. Distribution For Maximum Profit The photographers point of view on distribution • Choosing an agency • Online information • Price points • Worth of the cost of distribution - ease of upload vs. revenues • RPI per agency - stockcharts • UploadingAndres Rodriguez • Keeping things under controlPhotographer ‘andresr’ • Distribute different file types 8
  9. 9. Distribution For Maximum Profit The point of view of an agency that distributes images to other agencies • Spread the picture: • Direct sales • Stock agencies • Networks • POS channel (why not a wallpaper printing house?)Robert WaltersPantherMedia, CEO 9
  10. 10. Lifestyle Design "Lifestyle design" for professional microstockers • Time spent on shooting: • 45% home office - blogging, keywording, post-processing • 30% travel & shooting • 10% teaching new things • 15% free time • Good equipment - Canon 5D, 50mm lenses (favourite), iMac 24"Giorgio FochesatoPhotographer ‘gioadventures’ 10
  11. 11. Lifestyle Design "Lifestyle design" for professional microstockers • Post-processing: 80% Lightroom, 15% Photoshop, 5% Other • Revenue from a shooting trip: • 1500 images taken • 250 uploaded on iStock (exclusive for istock) • 2400 downloads • $2500 investmentGiorgio Fochesato • $16 000 earningsPhotographer ‘gioadventures’ 11
  12. 12. Lifestyle Desing "Lifestyle design" for professional microstockers • Successful key points in stock photography: • be prepared - research & learn • do not copy - be unique • experiment in post-processing • effort - constant uploads • always think stock • enjoy what you doGiorgio Fochesato • Its all about passionPhotographer ‘gioadventures’ 12
  13. 13. Lifestyle Design Shoot, shoot, shoot • Max out uploads - optimized and constant uploads • Dont work too hard - automate and collaborate (outsource - keywording, post-processing, tech stuff)Joshua HodgePhotographer ‘pixdeluxe’ 13
  14. 14. Lifestyle Design Shoot, shoot, shoot • Prepare a workflow - the process: • concept • brief / shoot plan • preproduction - casting models, locations, wardrobe. props • shoot - make your shots look authentic • develop • post-production / distributionJoshua Hodge • No clients / no worriesPhotographer ‘pixdeluxe’ • Shooting is a lifestyle 14
  15. 15. Lifestyle Design Team production lifestyle • 23 people: • keyworders / uploaders • designers / retouches • stylists, makeup artists • shoot administrator • casting managers • marketing analytics • photographers, video graphers • photography tech guy • art director, general managerPavel Orekhov • accountants, driverPressfoto 15
  16. 16. Lifestyle Design Team production lifestyle • 500 models • 80 model shoots a month • shoot usual people, models and actors • most important are the peoplePavel OrekhovPressfoto 16
  17. 17. Lifestyle Design Lifestyle design" for professional microstockers • 40 000 photos • 4 people - 2 models & 2 photographers • Good planning • Dont stop the production chain - 6000 photos -> 400 retouched -> 300 keyworded -> 100 ready • Quantity vs. qualityElnur Amikishiyev • Shoot mostly isolated objectsPhotographer ‘Elnur’ • Models shoots is more expensive 17
  18. 18. Optimizing Workflow A Pic Is Worth 1000 Words • A pic worths 1000 words, but you got 50 • Keywords are not only for keywording, but also for research • RPD, RPI are NOT targeting • RPK IS targeting • Re-keywording • Data-driven analyticsRobert DaviespicWorkflow/picNiche 18
  19. 19. Optimizing Workflow Workflow • "All the terrible things you need to do, still having fun while shooting stock images and earning some nice cash" • Workflow Cycle: • Research (popular keywords, themes, props, niche vs. mainstream) • Production (planning, briefing, shooting list)Jean-Marie Guyon • ShootCandyBox Images 19
  20. 20. Optimizing Workflow Workflow • Post Production (back-up RAW, selection, RAW processing, backup, image retouching < 10 mins, bakcup, QA) • Distribution (keywording, QA, backup, upload, internal catalogue, blog+online promotion+social media) • Analysis (Debriefing Management, teams feedback, RPI, RPD, BudgetJean-Marie Guyon Scan)CandyBox Images • Shoot it right! 20
  21. 21. Optimizing Workflow KISS, Focus & Get Things Done • MiniMe for savings is wrong • Define the black-boxes • Understanding agencies requirements is hard - outsource it! • Keywording: • WHERE you plan to submit? • sometime it is domain-specific, cant handle all of it • conceptual keywords - moreJazz Mandair unique imagesJaincotech 21
  22. 22. Optimizing Workflow KISS, Focus & Get Things Done • Better expertise example - Logo- removal dedicated team • Uploading also included as a service • Define your brand, that you can outsource • Verification of resultsJazz MandairJaincotech 22
  23. 23. Optimizing Workflow Contributor - an Entrepreneur • Dont put your time valuation low • Creativity vs. Efficiency - outsource the latter • Pros: Focus, Consistency, Capacity, Expertise • Cons: Cash, "Feel" Less Control, Management • Indirectly to increase RPI thanks to more time for creativityRahul Pathak • clearly communicate what you needLookStat • QA early 23
  24. 24. Shooting Half Day 24
  25. 25. Our Plans Autotag.me Autotag.me: a great online tool for auto-tagging images powered by our taggre technology Public Beta: March 2012 Sign up for beta: www.autotag.me 25
  26. 26. Contributors phase launchto be announced!Contributors Subscribe for Beta test at Phase http://www.stockpodium.com/en/sell-images/ What would you love to see, aside from high commissions?alfa version launch 26
  27. 27. Cropp.me Cropp.me: a cool and easy-to- use online tool for auto-cropping images www.cropp.me 27
  28. 28. Thank You! Questions?70 Neofit Rilski Str, 1000, Sofia, Bulgariaoffice@stockpodium.com twitter.com/stockpodium facebook.com/stockpodium 28

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