Your SlideShare is downloading. ×
Service related technology business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Service related technology business

461
views

Published on

Brief overview of services-related technology business

Brief overview of services-related technology business

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
461
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Georgi Kadrev, Imagga Ltd. Service RelatedTechnology Business
  • 2. Georgi Kadrev, Imagga Ltd.• Not that clear line any more• Service a substantial part of the product• Example: Sages accounting software – The software is not the best one, however – 5.8M customers – 14.5K employees – Survived attacks from Microsoft and Intuit – Reassurance, familiarity, and supportProduct vs. Service?
  • 3. Georgi Kadrev, Imagga Ltd.• Internet allowed and defined it• Infrastructure as a Service• Platform as a Service• Technology as a Service• Software as s Service …XYZ as a Service
  • 4. Georgi Kadrev, Imagga Ltd.• Subscription• Pay-as-you-go* Allows for the Freemium model* Low initial investment for the client* Kind of success fee for the vendorPricing Model
  • 5. Georgi Kadrev, Imagga Ltd.• On-demand• Low setup cost• Frequent updates• Easy Integration• Thin clientsCustomers point of view
  • 6. Georgi Kadrev, Imagga Ltd.• On-demand – Scalability (tech and $-wise)• Low setup cost - Automation• Frequent updates - Own software• Easy Integration - API-friendlyBehind the Scene
  • 7. Georgi Kadrev, Imagga Ltd.• Data Storage and Security• Latency• Not Customization-oriented• Little Economies of ScaleAdoption Challenges
  • 8. Georgi Kadrev, Imagga Ltd.• Customer development is an iterative process• Reduce the blind guesses• And thus eliminate waste• Be careful as average customer alwayswants just cheaper and faster• But its better be disruptive (sometimes)Listen to Customers
  • 9. Georgi Kadrev, Imagga Ltd.• Its cost effective• Deliver more than expected (be proactive)• Create peace of mind (minimize risk)• Cultivate relationships• This will create “Switching Cost”Repeating Customers
  • 10. Georgi Kadrev, Imagga Ltd.• New come because of the actions of the old• Not necessarily viral, but “net promoter”• Reinvest profit in advertising• Reuse, make use of ITGrowth and Scale
  • 11. Georgi Kadrev, Imagga Ltd.• StockPodium.com – Image marketplace – ~ 5000 daily visitors (~60% from US) – We see at it as a service for finding images• Imagga API – Technology as a Service – Several million images processed so far – Small Setup + Monthly Pay-as-you-go fees – High “net promoter” rate :) – Currently expanding in the Platform as a Service fieldAbout Imagga
  • 12. Georgi Kadrev, Imagga Ltd.E-mail: georgi.kadrev@imagga.comWeb: imagga.comContact Me