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how to step out of the
                          library                       using social media
                          bubble


                                  Åke Nygren
                          Stockholm Public Libraries
                     Internet Librarian International 2012
                              London 2012-10-30
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
see the      define a
bubble!     strategy!




organize!   step out!
see the      define a
bubble!     strategy!




organize!   step out!
see the
bubble!
story
In the beginning there was a
                               bubble
Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/
then came this
and
                                                                                          this




Attribution: Kungl. Biblioteket http://en.wikipedia.org/wiki/File:Devil_codex_Gigas.jpg
and then..
book
bubble
in physical libraries




                        Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544964936_3516945
webpage
and the
          bubble    came along
How to step out of the Library Bubble using Social Media
social
after that:   media
              bubble
library
And finally: the             in social media
                   bubble
who   do we address on facebook?
ourselves! not the users
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
we need to
step out of
our library
  bubble!
see the      define a
bubble!     strategy!




organize!   step out!
define a
strategy!
desktop
  web


      digital
     strategy
desktop     mobile
  web        web


      digital
     strategy
desktop      mobile
  web         web


       digital
      strategy
digital in
physical
desktop      mobile
  web         web


       digital
      strategy
digital in   social
physical     media
social
 media
strategy
Define
  Goals & Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
Define
  Goals & Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
Define
  Goals & Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
Define
  Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
Define
  Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
Define
  Outcomes
  Target groups
  Content plan
  Method for documentation & evaluation
  Channels
How to step out of the Library Bubble using Social Media
see the      define a
bubble!     strategy!




organize!   step out!
organize!
define
  •  formal organization
  • Informal organization
define
  •  formal organization
  • Informal organization
define
  •  formal organization
  • Informal organization
formal
informal
 the
tribe
see the      define a
bubble!     strategy!




organize!   step out!
step out!
Define
  guerrilla group
  communication & marketing plan
  content plan
  persona action plan
Define
  guerrilla group
  communication & marketing plan
  content plan
  persona action plan
the
guerilla



  ssbnu
the
tipster
the
linker
the
 role
model
the
story
teller
the
engager
the
ambass-
 ador
Define
  guerrilla group
  communication & marketing plan
  content plan
  persona action plan
Define
  guerrilla group
  communication & marketing plan
  content plan
  persona action plan
Define
  guerrilla group
  communication & marketing plan
  content plan
  persona action plan
step out of the   library   and go viral!
the
 micro
library
the
intern
the
street
talker
buy
exposure
How to step out of the Library Bubble using Social Media
Ulla the
blogger

           http://bloggar.biblioteket.se/hemmet/
              category/klaragarden-bloggar/
@fridachr           Jessica




            cred!
   Patrik
                    @theomis




  @akkjl                Eva
Thanks! J
                                                     Åke Nygren
                                                     Stockholm Public Libraries
                                                     ake.nygren@stockholm.se
                                                     +46761231206
                                                     @akenyg



                                                                                                     Digital Library
                                                                                                     @ssb_digibib @mikaelpetren
                                                                                  http://bloggar.biblioteket.se/digitalabiblioteket




Stockholm Public Libraries
Twitter: @ssbnu
Facebook: facebook.com/stockholms.stadsbibliotek
Google Plus: plus.google.com/u/0/109443705391959447553

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