Knowledge Sharing by means of Microblogging at Siemens, Building Technologies Division
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Knowledge Sharing by means of Microblogging at Siemens, Building Technologies Division

  • 3,645 views
Uploaded on

 

More in: Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,645
On Slideshare
2,154
From Embeds
1,491
Number of Embeds
9

Actions

Shares
Downloads
33
Comments
0
Likes
6

Embeds 1,491

http://www.alexanderstocker.at 1,279
http://pwm.at 106
http://paper.li 48
http://staging.pwm.at 22
http://feeds.feedburner.com 17
http://localhost 7
http://us-w1.rockmelt.com 6
http://a0.twimg.com 3
http://www.twylah.com 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Knowledge Sharing by means of Microbloggingat Siemens, Building Technologies DivisionJohannes MüllerSiemens Switzerland Ltd.Building Technologies DivisionZug, SwitzerlandProfessional Learning Europe 2011Cologne, GermanySeptember 21st, 2011 © Siemens Switzerland Ltd. 2011 Page 1 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 2. Siemens Sectors and Divisions (in fiscal year 2011) Building Technologies Division as Target AudienceIndustry Sector Industry Industry Drive Lighting Building Mobility Automation Solutions Technologies (OSRAM) TechnologiesEnergy Sector Fossil Power Renewable Energy Power Power Oil & Gas Generation Energy Service Transmission DistributionHealthcare Sector Corporate, Siemens-Wide and Cross-Sector Departments Imaging & Clinical Therapy Diagnostics Products Systems * as of September 2010 © Siemens Switzerland Ltd. 2011 Page 2 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 3. References@BT – Power of the Community  approx. 7,800 registered community members  in more than 70 countries across the globe  sharing knowledge and supporting each other © Siemens Switzerland Ltd. 2011Page 3 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 4. The Application: References@BT ...  is a Web 2.0 platform for the global exchange of business-related knowledge, experiences and best-practices,  is a Social Networking tool, which networks colleagues and animates them to communicate to each other,  is intended for internal use (by Siemens members) only and thus available within the Siemens intranet,  contains knowledge references (customer projects, solution/service concepts, etc.) and suitable documents,  contains several discussion forums (Urgent Requests, etc.) and a microblog section,  considers its users as global community (~ 7,800 members located in more than 70 countries) supporting each other. © Siemens Switzerland Ltd. 2011Page 4 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 5. Content in References@BT Networking both Knowledge and PeopleContent in References@BTKnowledge References Forum Postings Microblog Member Pages Customer Projects  Urgent Requests Postings  Name Solution/Service Concepts  Solution Talk  Portrait Picture Technology Information  News, Trends, Innovations structured  About me Text Market Information  Fairs and Conferences by free  Phone Numbers External Awards  BT Academy International tagging  e-Mail Address Business Excellence Cases  Quality Management  Availability Status Lessons Learned  etc. ("Folksonomy")  Personal Network knowledge and information sharing people networking © Siemens Switzerland Ltd. 2011 Page 5 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 6. Where do we want to go? previous and current situation: the intention: Knowledge Knowledge Database Knowledge Database of Country us Knowledge Database of Country de Knowledge Database of of Country ch Knowledge Knowledge Database of unit SES business References@BT Database of unit LV business Knowledge Database of Unit FS business Database ofunit CPS business Social Networking Tool business unit BAU Knowledge Sharing Platform for all BT business units Knowledge Knowledge Database for all countries Database of Team B of Team A drive) (group Knowledge (group drive) Database Knowledge of Employee Y Database (personal C drive) of Employee X (personal C drive) potential contributor: potential reader: direct contact any Siemens employee* any Siemens employee* knowledge references and forum postings related to BT, microblog postings not domain-limited © Siemens Switzerland Ltd. 2011 Page 6 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 7. Whats Interesting for a Reader of a Customer Project (Knowledge Reference) Why did the customer Who can give me further How were the several opt for Siemens? information about the products and components implemented solution? connected together? Acquisition Project Planning Technical Execution .... Which similar projects did Which re-usable Was the customer we already execute in this documents do exist? satisfied with our work?particular market or country? Can I offer the implemented Which special customer require- solution (in an adapted way) ments have been realized in to my customer as well? this project? In which way? © Siemens Switzerland Ltd. 2011 Page 7 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 8. Several Ways to Access the Content References@BT "Widgets" on other Google Maps (web pages) Intranet Pages (AJAX web page) (content export)Powerpoint & Excel Google Earth(via file download) (via KML file) References@BT Notification Alert Feed Subscription (via e-mail) (via RSS feed) © Siemens Switzerland Ltd. 2011 Page 8 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 9. How to Find a Knowledge Reference (1) © Siemens Switzerland Ltd. 2011Page 9 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 10. How to Find a Knowledge Reference (2) © Siemens Switzerland Ltd. 2011Page 10 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 11. Example for Member Page:More than just Displaying Contact Data © Siemens Switzerland Ltd. 2011Page 11 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 12. Example for Geographic Display in Google Maps:Customer Projects in the United States © Siemens Switzerland Ltd. 2011Page 12 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 13. Example for Geographic Display in Google Earth:Customer Projects in Switzerland © Siemens Switzerland Ltd. 2011Page 13 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 14. Example for an Urgent Request  6 postings (question and 5 replies)  from 6 colleagues in 5 countries © Siemens Switzerland Ltd. 2011Page 14 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 15. Microblog Examples:Personal Blog and Blog Topic © Siemens Switzerland Ltd. 2011Page 15 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 16. Mircroblogging: Examples for Open or Closed Internet Platforms Twitter Yammer Socialcast Chatter screenshot found on www.salesforce.com/chatter Communote screenshot found on www.communote.com... and of course even more ... © Siemens Switzerland Ltd. 2011 Page 16 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 17. Typical Mircroblogging Characteristics Short messages (in Twitter max. 140 characters) with limited layout support possibility to add hyperlinks possibility to upload attachments reply to any posting citation of any other posting ("RT") reference to other members ("@") using tags or keywords ("#") direct or private message to any member ("DM") following other members following certain tags subscription of any certain piece of content via e-mail RSS Feed(s) of any certain piece of content access from mobile devices with dedicated applicationPlease note: Not every microblog platform offers every feature. © Siemens Switzerland Ltd. 2011Page 17 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 18. Features of the References@BT Mircroblog:Content Structure and Display  Postings are not limited to a specific amount of characters.  File attachments are not possible.  Any specific layout apart from hyperlinks is not supported.  Hyperlinks (URL and text) can be easily coded, e.g.: [[http://www.siemens.com/ Siemens Homepage]]  Replying to any posting is possible.  The initial posting and all replies are hierarchically displayed as topic.  The authors name and portrait are displayed along with each posting.  Tags or keywords:  Tagging is mandatory for initial postings and optional for replies.  Tags are not pre-defined and can be freely chosen ("Folksonomy").  The most frequently used tags are visualized with a tag cloud.  Postings can be imported from other microblogging sites. © Siemens Switzerland Ltd. 2011Page 18 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 19. Features of the References@BT Mircroblog:Subscription and Networking  Following other members is possible.  Postings of all followed authors can be received via e-mail once a day or once a week.  Its possible to receive all new postings once a day.  In case of a new reply, the author is informed via e-mail immediately (independent of any alert settings).  Several RSS Feeds are provided:  postings from a certain author  postings from all authors, whom anybody is following  postings having a certain tag © Siemens Switzerland Ltd. 2011Page 19 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 20. Topics Discussed in the Microblog This screenshot shows the most frequently used tags in the References@BT Microblog: taken on September 7th, 2011 © Siemens Switzerland Ltd. 2011Page 20 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 21. Benefits* of Enterprise Mircroblogging (1):Perceived Usefulness  easy way of sharing information (5 statements)  the additional channel of promoting events (2 statements)  new means of networking with others (2 statements)  suitable tool to improve writing skills (2 statements)  possibility to follow experts (1 statement)  way of identifying current trends (1 statement)  new awareness of latest happenings (1 statement) "The microblogging tool helps to understand or be aware of the latest happenings in terms of product releases, features, market enhancements, etc. in the BT Division. (...) This will help to benefit in terms of knowledge, understand some of the best-practices used in BT, and to network with others." * as examined by Alexander Stocker, Johannes Müller: "Enterprise Micro- blogging for Advanced Knowledge Sharing: The References@BT Case Study". Journal of Universal Computer Science, vol. 17, no. 4 (2011), pp. 532-547. © Siemens Switzerland Ltd. 2011Page 21 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 22. Benefits* of Enterprise Mircroblogging (2):Perceived Ease of Use  grouping of blogs with certain tags  possibility of adding HTML links to blog posts  possibility of importing blog posts from externally hosted microblogging services  possibility of forwarding blog topics or profile pages "We need to look at Web 2.0 aspects and try to improve this tool to be inclined towards Web 2.0 standards. Since the number of blog entries is increasing, it is good to group all the blogs to their respective blog group name." * as examined by Alexander Stocker, Johannes Müller: "Enterprise Micro- blogging for Advanced Knowledge Sharing: The References@BT Case Study". Journal of Universal Computer Science, vol. 17, no. 4 (2011), pp. 532-547. © Siemens Switzerland Ltd. 2011Page 22 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 23. Benefits* of Enterprise Mircroblogging (3):Perceived Individual Benefits  getting the right contacts (5 statements)  assistance on getting the right information/knowledge (4 statements)  enlarging the personal network (1 statement)  learning from followers (1 statement)  gaining an edge on information (1 statement) "(...) The microblogging tool helped me in getting the right contacts working on a specific protocol and to receive more information about this protocol that helped me with my documentation work." * as examined by Alexander Stocker, Johannes Müller: "Enterprise Micro- blogging for Advanced Knowledge Sharing: The References@BT Case Study". Journal of Universal Computer Science, vol. 17, no. 4 (2011), pp. 532-547. © Siemens Switzerland Ltd. 2011Page 23 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 24. Benefits* of Enterprise Mircroblogging (4):Perceived Organizational Benefits  better flow of information caused by the microblogging service (4 statements)  enabling of worldwide networking (4 statements)  drive on knowledge management practices and learning (1 statement)  reduced overall workload (1 statement)  diffusion of rich experiences which lead to more innovative thinking and better products (1 statement) "Finding other people in the organization that might have the skills or knowledge you require for a particular problem is often very hard. Microblogging provides the ability to find and exchange knowledge with other people in the organization and thus enables very quickly best-practice sharing and avoids reinventing the wheel. It also reduces the workload compared to e-mail communication. (...)" * as examined by Alexander Stocker, Johannes Müller: "Enterprise Micro- blogging for Advanced Knowledge Sharing: The References@BT Case Study". Journal of Universal Computer Science, vol. 17, no. 4 (2011), pp. 532-547. © Siemens Switzerland Ltd. 2011Page 24 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 25. Use and Benefits of References@BT according to the User Survey 2009Period: 3 weeks in September/October 2009Participation: 1070 Responders 36% frequent users 64% occasional users very helpful predominantly hful more or less partially helpful helpful for 88% not helpful several days 3 days 714 saved days per year one day 1 day for 1070 responders several hours ½ day (Ø 0.67 days per person per year) no time savings © Siemens Switzerland Ltd. 2011 Page 25 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 26. User Survey 2009: Quantitative BenefitCorrelates to Usage Frequency! Usage Frequency sporadic monthly weekly daily Ø all (# responders) (401) (289) (280) (100) (1070) Availability* 2.51 2.66 2.71 2.79 2.63 Usability* 1.72 1.99 2.12 2.34 1.96 Functions / Features* 1.62 1.96 2.08 2.31 1.89 Content Quality* 1.65 1.91 1.98 2.17 1.86 Helpfulness** 0.92 1.38 1.55 1.94 1.31 # days saved per year*** 0.32 0.60 0.97 1.40 0.67 higher benefit for higher usage frequency Selectable Options: * very good (3), good (2), average (1), insufficient (0) ** very helpful (3), predominantly helpful (2), partially helpful (1), not helpful (0) *** several days (3), one day (1), several hours (0.5), nothing (0) © Siemens Switzerland Ltd. 2011Page 26 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 27. Lessons Learned Always focus on the user community (not on the application). Never stop to address, moderate and motivate the user community. Ensure continuous attention and support of the top-management. Provide a self-explanatory application with an intuitive usability and a state-of- the-art look-and-feel. Avoid bulky manuals and time-consuming trainings as preconditions for successful use. Provide multiple communication channels, e.g. several web entry points, discussion forums, RSS feeds, e-mail notification, download to Excel. Allow the users to interact with the application according to their personal preferences. Get contributions of colleagues directly involved with first-hand knowledge (e.g. execution of customer projects, implementation of solutions, carrying out of services). "Content that matters is king!" Let the users immediately benefit from the content found in the database. Make the content easy reusable in the users daily work. © Siemens Switzerland Ltd. 2011 Page 27 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 28. Selected Publications about References@BTMicroblogging als Baustein im IT-gestützten Wissensmanagement von Siemens BT (inGerman), Authors: Alexander Stocker, Johannes Müller.Journal "HMD - Praxis der Wirtschaftsinformatik", issue 277, Febr. 2011, pp. 38-50.Download: http://www.mueller24.info/pub/?id=11stoEnterprise Microblogging for Advanced Knowledge Sharing: The References@BT CaseStudy, Authors: Johannes Müller, Alexander Stocker.Journal of Universal Computer Science, vol. 17, no. 4 (2011), pp. 532-547.Download: http://www.mueller24.info/pub/?id=11mue1Wissensaustausch mit Web 2.0 - Ein richtungsweisendes Konzept von Siemens, Buil-ding Technologies Division (in German), Authors: Johannes Müller, Alexander Stocker.Armin Trost, Thomas Jenewein (editors): "Personalentwicklung 2.0 - Lernen, Wissens-austausch und Talentförderung der nächsten Generation". Luchterhand, pp. 183-196.Download: http://www.mueller24.info/pub/?id=11mue2Siemens auf dem Weg zum Enterprise 2.0 (in German), Authors: Alexander Stocker,Johannes Müller.Magazine "Wissensmanagement", issue 7/2010 (October 2010), pp. 10-13.Download: http://www.mueller24.info/pub/?id=10sto2 © Siemens Switzerland Ltd. 2011 Page 28 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division
  • 29. Contact for Questions and Feedback Dr. Johannes Müller Siemens Switzerland Ltd. Building Technologies Division Zug, Switzerland e-Mail: j-mueller@siemens.com https://www.xing.com/profile/Johannes_Mueller47 Dr. Alexander Stocker Institut DIGITAL, Joanneum Research Graz, Austria e-Mail: alexander.stocker@joanneum.at https://www.xing.com/profile/Alexander_Stocker © Siemens Switzerland Ltd. 2011Page 29 September 21st, 2011 References@BT, Johannes Müller Building Technologies Division