Suveys (McKinsey, Booz Allen Hamilton, Arthur D. Little) show importance of a clearer concept for Corporate Web 2.0
Companies first feel interesting than after 'study‘ don’t feel too much confident with the implications of Web 2.0 to the business world, …but want to adopt Corporate Web 2.0 somehow to gain business advantages
Having a look on the talks published in the web we found..
no 'clear' concept behind the talks of business people on the web, introduced concepts are too ambigous from our point of view
principles have been derived from big companies surviving bubbles. Can they be easily adopted to SME who are interested in Web 2.0 to gain some business advantage?
little academic effort has been conducted concerning the business domain of Web 2.0
Corporate Web 2.0 can be defined as the transformation of the social and technological aspects of the new internet into business, leading to a reshaping of business models and business processes
Technological aspects make up all the well known technologies and tools on the Web (blogs, wikis, content syndication tools, ajax, dhtml..)
Social aspects reflect in a new mindshift of the users, encouraging individuals to take part in the development of structures and content leading to creation of communities, making the knowledge of the users explicit an enabling a 'collective intelligence'
Timmers 1998: an architecture for the product, service and information flows, including a description of the various business actors and their roles; and a description of the sources of revenues
Osterwalder 2004 (‘A Business Model Ontology’): A business model is a conceptual tool, that contains a set of elements and their relationships and allows expressing a companies logic of earning money. It is a description of the value a company offers to one or several segments of customers and the architecture of the firm and its network of partners for creating, marketing and delivering this value and relationship capital, in order to generate profitable and sustainable revenue streams.
marketing service developing teen word of the mouth programs for companies
teens help in developing new product ideas and marketing programs by getting exclusive access to new things (music, technology, events, previews) before introduced in the market
Strong integration of the teen community on the platform (share opinions and feedback, rate ideas online, assess ideas online
Degree of the Influence and access to exclusive previews depends on the degree of participation of the teens
Corporate Web 2.0 and Web 2.0 Differences in Definition
deeper look into phenomena Web 2.0, dealing with new technology and social interactions
pre defined model of Corporate Web 2.0 highlighted the importance of transferring social and technological aspects into business models and business processes…
… in order to act (get a business advantage) and nor react (lose a chance to gain business value)
Corporate Web 2.0 and Web 2.0 Differences in Definition Web 2.0 Corporate Web 2.0 Companies CEO goes blogging (fastlane.gmblogs.com) User discuss about content on a companies’ web-page (derstandard.at) Product development Knowledge is derived from a community hosted on a companies webpage for getting an overview on product related opinions of the users Products are presented online enabling user to rate and comment them thus fostering discussion and leading to innovation is embedded in companies’ business processes is embedded in companies’ business models Product presentation companies are strongly interwoven with the web regarding to their business model (they are ‘married’ with the web) (www.flickr.com) (www.netvibes.com) (www.technorati.com) … is a ‘stand alone’