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Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study
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Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study

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We describe concept and implementation of a wiki-based application facilitating knowledge transfer and learning within the enterprise. Building on two interviews with managerial experts responsible …

We describe concept and implementation of a wiki-based application facilitating knowledge transfer and learning within the enterprise. Building on two interviews with managerial experts responsible for the roll-out and an online survey of 59 non-executive employees targeted by this new solution, we present the results of our evaluation. Our contribution was highly motivated from the continuing discussion on the potential and pitfalls of Web 2.0 technologies and applications underlying technology enhanced learning and the lack of empirical studies in contrast.

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  • 1. Can Intra-Organizational Wikis Facilitate Knowledge Transfer and Learning? An Explorative Case-Study eLBa eLearning Baltics 2009 Alexander Stocker, Gisela Granitzer and Klaus Tochtermann Know-Center , Knowledge Management Institute@TU-Graz, Institute for Networked Media@JOANNEUM Research
  • 2. Benefit <ul><ul><li>Show concept and implementation and operation of a wiki for knowledge transfer and learning within the enterprise </li></ul></ul><ul><ul><ul><li>Provide quantitative and qualitative data from my evaluation </li></ul></ul></ul><ul><ul><ul><li>Evaluate success of the deployed solution </li></ul></ul></ul><ul><ul><ul><li>Stimulate ideas for your own business / research </li></ul></ul></ul>
  • 3. Agenda <ul><ul><li>Introduction & m otivation </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Study design </li></ul></ul><ul><ul><li>Study results </li></ul></ul><ul><ul><ul><li>Qualitative results (interviews) </li></ul></ul></ul><ul><ul><ul><li>Quantitative results (online survey) </li></ul></ul></ul><ul><ul><li>Conclusion </li></ul></ul>
  • 4. Introduction <ul><ul><li>Web 2.0 impacts knowledge sharing and learning </li></ul></ul><ul><ul><ul><li>Participative environment: From consumers to prod users </li></ul></ul></ul><ul><ul><ul><li>Rich sources for knowledge acquisition </li></ul></ul></ul>
  • 5. Motivation <ul><ul><li>Technology enhanced learning looks back on 15 years history </li></ul></ul><ul><ul><ul><li>From one-way provision of standardized learning material within monolithic platforms to service based modular systems </li></ul></ul></ul><ul><ul><ul><li>Application of more innovative ways of sharing information (Web 2.0) </li></ul></ul></ul><ul><ul><li>Knowledge in the enterprise remains worthless, if not effectively exchanged </li></ul></ul><ul><ul><ul><li>Lack of empirical studies from academia on how wikis are effectively used in corporate environments </li></ul></ul></ul>
  • 6. Motivation <ul><ul><li>Technology enhanced learning looks back on 15 years history </li></ul></ul><ul><ul><ul><li>From one-way provision of standardized learning material within monolithic platforms to service based modular systems </li></ul></ul></ul><ul><ul><ul><li>Application of more innovative ways of sharing information (Web 2.0) </li></ul></ul></ul><ul><ul><li>Knowledge in the enterprise remains worthless, if not effectively exchanged </li></ul></ul><ul><ul><ul><li>Lack of empirical studies from academia on how wikis are effectively used in corporate environments </li></ul></ul></ul>
  • 7. Wiki <ul><ul><li>“ A Wiki is a freely expandable collection of interlinked Web pages, a hypertext system for storing and modifying information [and] a database, where each page is easily editable by any user.” [LC 01] </li></ul></ul><ul><ul><li>Motivation to implement Corporate Wikis driven by the success of Wikipedia on the Web </li></ul></ul>
  • 8. Study design <ul><ul><li>Explorative case study [YIN, 1984] </li></ul></ul><ul><ul><ul><li>Empirical inquiry </li></ul></ul></ul><ul><ul><ul><li>Investigates contemporary phenomenon </li></ul></ul></ul><ul><ul><ul><li>In its real life context </li></ul></ul></ul><ul><ul><ul><li>Boundaries between pheonomenon and context not clearly evident </li></ul></ul></ul><ul><ul><li>Single Case </li></ul></ul>
  • 9. Study Design <ul><ul><li>Investigated Case </li></ul></ul><ul><ul><ul><li>Austrian subsidiary of a large-scale multinational enterprise developing innovative electronic parts </li></ul></ul></ul><ul><ul><li>Qualitative data </li></ul></ul><ul><ul><ul><li>Structured interview of two managers (~3 hours) 40 questions on motivation, concept, implementation, success </li></ul></ul></ul><ul><ul><li>Quantitative data </li></ul></ul><ul><ul><ul><li>Online Survey of 59/210 non-executive employees (28% response rate) </li></ul></ul></ul>
  • 10. Qualitative Results <ul><ul><li>Starting point </li></ul></ul><ul><ul><ul><li>SUP-DEP provides guidance in technical and methodical issues for all researchers and developers </li></ul></ul></ul><ul><ul><ul><li>One SUP-DEP member is responsible for one group of researchers </li></ul></ul></ul><ul><ul><ul><li>Decentralized working environments limit the knowledge transfer between SUP-DEP members </li></ul></ul></ul>
  • 11. Qualitative Results Short term goal Long term goal
  • 12. Qualitative Results <ul><ul><li>A new Solution ? </li></ul></ul><ul><ul><ul><li>Wiki to support knowledge transfer and interconnectedness .. </li></ul></ul></ul><ul><ul><ul><li>..to raise effectiveness and efficiency of support (=domain) </li></ul></ul></ul><ul><ul><ul><li>Why a wiki? </li></ul></ul></ul><ul><ul><li>Implementation and usage </li></ul></ul><ul><ul><ul><li>Top down introduction by SUP-DEP’s manager .. </li></ul></ul></ul><ul><ul><ul><li>.. but creation of articles should happen bottom-up </li></ul></ul></ul><ul><ul><ul><li>Manifold actions to increase awareness and communicate benefit </li></ul></ul></ul>
  • 13. Qualitative Results <ul><ul><li>Evaluation concerning operation </li></ul></ul><ul><ul><ul><li>500 articles in 1,5 years .. </li></ul></ul></ul><ul><ul><ul><li>.. periodically read by over 70 employees, .. </li></ul></ul></ul><ul><ul><ul><li>.. about 15 employees highly involved in content creation </li></ul></ul></ul><ul><ul><ul><li>130.000 accesses / 10.000 total edits </li></ul></ul></ul><ul><ul><li>Originally, the wiki was intended to stimulate knowledge transfer of SUP-DEP .. </li></ul></ul><ul><ul><ul><li>.. but also the researchers themselves could benefit from the wiki in the long term </li></ul></ul></ul>
  • 14. Qualitative Results <ul><ul><li>Individual benefits </li></ul></ul><ul><ul><ul><li>Wiki-full-text search: quick guidance for emerging problems </li></ul></ul></ul><ul><ul><ul><li>Wiki articles: formulations of both problems and their solutions on an adequate (user-centric) level </li></ul></ul></ul><ul><ul><ul><li>Platform independent access </li></ul></ul></ul><ul><ul><ul><li>Transparency on knowledge and knowledge holders </li></ul></ul></ul><ul><ul><li>Organizational (group) benefits </li></ul></ul><ul><ul><ul><li>More efficiency and effectiveness in SUP-DEP support (SUP-DEP’s core-business) </li></ul></ul></ul>
  • 15. Quantitative Results <ul><ul><li>Selected quantitative results from the online survey on </li></ul></ul><ul><ul><ul><li>Reading and writing behavior </li></ul></ul></ul><ul><ul><ul><li>Motivation to read / edit articles </li></ul></ul></ul><ul><ul><ul><li>Individual and organizational benefit </li></ul></ul></ul><ul><ul><ul><li>Perceived obstacles of successful wiki adoption </li></ul></ul></ul>
  • 16. Quantitative Results <ul><ul><li>Reading behavior </li></ul></ul>
  • 17. Quantitative Results <ul><ul><li>Writing behavior </li></ul></ul>
  • 18. Quantitative Results <ul><ul><li>For which of the following purposes do you read Wiki articles? </li></ul></ul>
  • 19. Quantitative Results <ul><ul><li>When you edit information in the wiki, what do you expect ? </li></ul></ul>
  • 20. Quantitative Results <ul><ul><li>In which aspects has the wiki helped you ? </li></ul></ul>
  • 21. Quantitative Results <ul><ul><li>From your point of view, in which aspects has the wiki helped team / organization ? </li></ul></ul>
  • 22. Quantitative Results <ul><ul><li>From your point of view, what are obstacles for a successful wiki adoption? </li></ul></ul>content privacy
  • 23. Conclusion <ul><ul><li>From Web 2.0 to Enterprise 2.0 </li></ul></ul><ul><ul><ul><li>Evolution in knowledge sharing and learning </li></ul></ul></ul><ul><ul><li>Corporate Wiki in Austrian Enterprise </li></ul></ul><ul><ul><ul><li>Starting point, implementation, benefits </li></ul></ul></ul><ul><ul><li>A ‘clean’ business-case as success-factor </li></ul></ul><ul><ul><ul><li>Wiki-goals, content and forecasted benefits have to be clearly conceptualized and communicated </li></ul></ul></ul><ul><ul><ul><li>Focused target group(s) (primary, secondary) </li></ul></ul></ul>

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