Generous Minds introduction


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The world is suffering from societal challenges. These can be solved using the power of creativity, entrepreneurship and a proftiable business model

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Generous Minds introduction

  1. 1. 1<br />Observation<br />Our world is suffering from increasing societal challenges<br />1<br />
  2. 2.
  3. 3. 3/17/10<br />3<br />
  4. 4. 3/17/10<br />4<br />
  5. 5. Armoede / kloof arm rijk<br />
  6. 6. 3/17/10<br />6<br />
  7. 7.
  8. 8. 3/17/10<br />8<br />
  9. 9. 9<br />Vision<br />Societal challenges can only be solved successfully by using the power of profitable business models<br />9<br />
  10. 10. 10<br />FIFTEEN - Social Enterprise Restaurant. Founded by Jamie Oliver in 2002. Purpose: empower young people who need a 2nd chance to establish their place in the world. Fifteen London: <br /> 100.000 gents a year<br /> 2007 turnover 4.000.000 £<br /> 250.000 £ contribution to Foundation<br /> 75% of graduates are still chefs<br />source: (November 2009)<br />
  11. 11. JCDecaux<br />In 1964 Jean-Claude Decaux invented the concept of street furniture, combining a public services with advertising.<br />In 2009 no.1 worldwide in street furniture<br /><ul><li>€ 2 b revenues
  12. 12. 1 M advertising panels
  13. 13. 300 M people reached daily</li></ul>source:, Oct 2009<br />11<br />
  14. 14. Green Wheels<br />Founded in 1995 with 3 cars in Rotterdam. In 2009:<br /><ul><li>60 cities in the Netherlands
  15. 15. 1000 locations</li></ul>Consumer benefits:<br /><ul><li>reduced car costs,
  16. 16. pay per use</li></ul>Societal benefits:<br /><ul><li>reduction parking problems
  17. 17. less traffic jam
  18. 18. 2000 kg CO2 reduction per subs. </li></ul>source:<br />Oct 2009<br />12<br />
  19. 19. Program of Dutch insurer Achmea. Get your drivers license, a car and extra safe driving courses, all in one. Social benefit: most serious accidents involve young drivers. Less accidents and injuries, less insurance claims<br />
  20. 20. EcoATM<br />140 millioncellphonessold in the US in 2007, only 10% wererecycled<br />EcoATM Concept:<br />Customerfeeds ATM old mobile phone, ATM analyses device, assignsvalue, customerreceives store credit, orcandonateamount to charity<br />Business Opportunity ATM:<br />12 billion dollars is currently in drawers across America in the form of old phones.<br />Source: Oct 2009<br />
  21. 21. 15<br />Observation<br />Consumers are ready for it.<br />15<br />
  22. 22. Eight out of ten people are willing to change their consumption habits if it can help make tomorrow’s world a better place to live (83%)<br /> (2009 Edelman goodpurpose study)<br />
  23. 23. choosing between two brands of similar quality & price, a social purpose ranks highest<br />(2009 Edelman goodpurpose study)<br />
  24. 24. 64% would recommend a brand that supports a good cause (up from 52% last year)<br />(2009 Edelman goodpurpose study)<br />
  25. 25. 71% think brands and companies spend too much on advertising and marketing and should put more into good causes – up almost 10 percentage points <br />(2009 Edelman goodpurpose study)<br />
  26. 26. 66% of people believes it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business<br />(2009 Edelman goodpurpose study)<br />
  27. 27. 21<br />Observation<br />Good business: <br />An evolution from CSR -> CSM -> CSI<br />21<br />
  28. 28. Better performance? <br />“Sustainability and ethics will be further integrated in the business model rather than as ‘add-ons’ to existing activities. Businesses recognise that demonstrating their accountability will be part of the new ‘licence to operate’…”<br />“The shape of business the next 10 years”, research report CBI, November 2009,<br />
  29. 29. 23<br />Opportunity<br />Companies can adopt societal challenges and transfer them into sustainable new revenue drivers<br />23<br />
  30. 30. 3/17/10<br />24<br />
  31. 31. 25<br />Mission<br />We transform societal challenges into sustainable & profitable new products, brands and organizations<br />25<br />
  32. 32. 26<br />Service<br />We identify, create and implement product-market-society (PMS) combinations<br />GM<br />26<br />
  33. 33. 27<br />Generous Minds 5 P’s<br />Philosophy<br />Professionals<br />Passion<br />Partners<br />Process<br />27<br />
  34. 34. 28<br />Philosophy<br />We believe in the power of doing good<br />Generosity as the new currency, integrated in our business and daily lives<br />We believe that any societal challenge can be solved successfully by using the power of both creativity and profitable business models<br />28<br />
  35. 35. 29<br />Professionals<br />Generous Minds is anexclusive diverse group of creatives, business professionals and entrepreneurs<br />We team up with partners that want to make a difference <br />Our Innovation Directors tailor the best team for each project and manage until the phase of success <br />29<br />
  36. 36. 30<br />Passion<br />We have a passion for brand and product innovations that contribute to both society and the bottom-line<br />We work with corporates, small businesses, governments and NGOs<br />30<br />
  37. 37. 31<br />Partners<br />We invest in each project, in various forms<br />Our entrepreneurial involvement guarantees a shared focus on real returns<br />31<br />
  38. 38. 32<br />Process<br />Generous Innovation<br />Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas<br />Generous Opportunity<br />Brand Ambition<br />Generous Brand Positioning<br />Generous Communication<br />Generous Organization<br />
  39. 39. 33<br />Process<br />Generous Innovation<br />Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas<br />We work with a proven process: Circle of Success©<br />evaluation<br />evaluation<br />creation<br />creation<br />Generous Opportunity<br />Brand Ambition<br />Generous Brand Positioning<br />Generous Opportunity<br />implementation<br />implementation<br />realization<br />realization<br />Generous Communication<br />Generous Organization<br />
  40. 40. 34<br />Process<br />Generous Innovation<br />Securing ‘good business’ in the DNA of your brand and daily business requires a balance in 3 areas<br />We work with a proven process: Circle of Success©<br />Our network is organized around these 4 phases <br />evaluation<br />evaluation<br />creation<br />creation<br />Generous Opportunity<br />Brand Ambition<br />Generous Brand Positioning<br />Generous Opportunity<br />implementation<br />implementation<br />realization<br />realization<br />Generous Communication<br />Generous Organization<br />
  41. 41. 35<br />More info? Contact us!<br />Ronald Beuk<br />Innovation Director<br />mobile: +31(0)6 51627349<br />e-mail:<br />Stan Vermeulen<br />Innovation Director<br />mobile: +31(0)6 51213683<br />e-mail:<br />MarinusNeervoort<br />Innovation Director<br />mobile: +31(0)6 57966666<br />e-mail:<br />35<br />
  42. 42. 36<br />References<br />36<br />
  43. 43. Boosting Good Business<br />