OverviewLinkedIn Profile TipsFive ways LinkedIn can help withyour career exploration and jobsearch:– Research industries and career paths– Finding relevant jobs– Connecting with the right people– Helping people find you– Keeping visible and “on the mind”
LinkedIn Profile – 5 Quick TipsClear and professional-looking headshotKeyword-rich headlineStrong summaryKeep your profile public – privacysettingsCustomize your profile URLOther important sections:Education, Experience, Skills & Expertise,Recommendations & Endorsements,Location & Industry, Groups
1. Finding the Jobs: Jobs SectionUse advanced search criteria such as keywords, location, industry,experience, etc.View the “jobs you may be interested in” sectionSaved jobs & Saved searches*Benefit: shows you who in your network works at that company!
1. Finding the Jobs: Jobs SectionStudent & Recent Graduates Portal:http://www.linkedin.com/studentjobsInternship and Full Time*Benefit: shows you whoin your network works atthat company!* Follow Companies
View Jobs: save job, share job, follow company, who you are linked to, similarjobs, and “those that viewed this job also viewed…”
1. Finding the Jobs: Groups SectionJob tab in groupsIndustry groups- Advertising ProfessionalAlumni groups- Columbia Alumni AssociationNetwork, Columbia AthleticsCompany groups- Google AlumniLocation groups- Sports Business Professionals - NYCJob groups- Indeed.com
1. Finding the Jobs: Groups SectionJoin Groups – Great way to expand your networkSample Columbia Specific Alumni groups- Columbia Alumni Association Network- IvyLife | Columbia- Columbia College Young Alumni- Columbia Engineering Alumni Association- Columbia Career Connections (supported by CCE)Sample Columbia Sports Team Groups:- Columbia Athletics- Columbia Football Alumni- Columbia University Rowing- Columbia University Track and Field Alumni
1. Finding the Jobs: Company SectionSearch for targetcompaniesFind jobs posted oncompany pageFollow target companiesReceive email updates re:new jobs postedIdentify insider connections
2. Finding the People: Group MembersGroup MemberSearch – find othermembers by typingin keywords:– Company– Industry– Name– LocationSee AdvancedSearch for morecriteriaConduct amember searchReach out to 1stdegree connectionsAdvancedSearch
2. Finding the People: Alumni PortalGreat way to identify Columbia Alumni:www.linkedin.com/alumni
Reaching Out to OthersFirst connections you will most likely knowFor those that are not yet connected to you, can reachout to them in a few ways through:– Group membership– Introduction tool– Upgrade your account to send InMailDo not recommend sending a request to connect ifyou do not know the person
Introductions“Get introduced”buttonHow you areconnected toindividual
Reach out to target individualfrom informational interviewangle. Highlight how you areconnected and what you wouldlike to discuss.Send a brief note to yourconnection asking politelyto be introduced to targetindividual.
Etiquette – Request to connectWhat Not to do: What to do:
3. Keeping Visible/In Mind: GroupsGroup discussions– Post questions– Post responses to others’questions– Get to know others– Reach out to people whorespond to your posts– Show your knowledgeand build credibility(i.e., self-branding)
Etiquette – Group DiscussionWhat Not to do:- Ask for a job- Share too much or irrelevant informationWhat to do:- Share interesting articles- Ask thought-provoking questions
3. Keeping Visible/In Mind: Skills & ExpertiseEndorsementGreat way to identifyprofessionals andhidden opportunities!
3. Keeping Visible/In Mind: Status UpdateStatus and ProfileUpdates– Profile changes– Tweets– “Like” an update– Group postings– Answer postings– Recommendations– Following company– Status updates: sendarticle to connections, askquestion
3. Keeping Visible/In Mind: Status UpdateWhat can I share?LinkedIn TodayIndustry related articlesThought-provoking questions
Etiquette – RecommendationsRequest recommendations from people who really know youand your work– Former bosses, professors, staff members– It is about quality over quantity!Customize each request with a polite, gracious and personalizednoteProvide a few words outlining the accomplishments orqualities this person might mention about youThank the person for writing the recommendation
Wrap-Up: Job Search and BeyondLinkedIn is a powerful tool that can help with your jobsearch!– View job postings of interest– Find the “right” people to help you– Allow recruiters and hiring managers to findyou– Keep yourself in the forefront of others’ mindsand build a credible reputation in your field
Wrap-Up: How to Network on LinkedInGood LinkedIn Profile = 40x more opportunitiesAdd your LinkedIn URL to your resume, email signature& your website.You’re more experienced than you think! (However,don’t oversell your experience)Get PersonalJoin the “In” CrowdUpdate your status #early and #oftenDo your homeworkStep away from the computer!
More Help – CCE ResourcesWebinars:– How to Write a Killer LinkedIn Profile– Get Ahead: Using Social Media in Your Job Search– LinkedIn 101: Getting to Know the Basics– LinkedIn and the Job Search: Find the Link to Your Next Job– Beyond the Basics: Taking LinkedIn to the Next Levelhttp://www.careereducation.columbia.edu/resources/multimediaOther LinkedIn Resources:– LinkedIn Profile Development Checklist– Find a Job – Using Social Media: LinkedIn– One-on-One Appointment with a Career Counselor