(an introduction to) Social Media for Enterprise The Alternative, Alternative Version - Session 1
Social Media for Enterprise
In these sessions we will look at:
Theories (Just A Bit)
What we will look at in this course
How to promote your: self, product, service using social media
How to follow conversations relevant to you and/or your company
How to keep an eye on your competitors
How to manage information and social media developments
How to harness the energies of your staff, colleagues, users, participants and customers using social media tools and techniques
NB – promoting your business through social media takes time.
Social Media Tools Primary Tools The main applications you will use Secondary Tools Other useful tools that add functionality such as web picture and video albums (Flickr – YouTube) Support Tools Tools that help get the job done such as Tweeteck or Hootsuite. Process Tools (Maybe) Tools for editing and manipulating stuff. Research and Information Tools (maybe) Information What we don’t do today will happen in bespoke sessions with your organisation
Social Media Identity! We will look at identity more in depth in session 2 We will be using accounts already set up for you to practice with. This will keep your personal social media separate You may wish create accounts for your business when you are more familiar with the landscape and when you have considered strategies. However, there is no reason why you should not continue to use these accounts if you wish ( ! ! ! FACEBOOK )
Social Media Identity! Multiple Browsers (IE, FF, Chrome, Safari, Opera) Tabbed Browsing What Browser do you Use?
Tools for Social Media. SM4E is as much about conversations and communication as it is about tools but it is important to use the right tools and focus on some primary ones, as there is a plethora of Social Media and Web 2.0 platforms available. There is a list of the Primary, Secondary, Process, Support and Information tools in the handout
The Three Primary Social Media Tools (in my opinion) Facebook, (social networking) Wordpress , (blogging) Twitter, (Microbloging)
The Three Primary Tools - Alternatives Wordpress Alternatives: Blogger, Tumblr, Posterous Twitter Alternatives: Jaiku, Identi.ca Google Buzz? Facebook Alternatives: MySpace, LinkedIn
First Primary Tool - Blogging
Easy to set up and maintain
Easy to set up a bespoke project blog
An escape from the corporate website
Start to engage in conversations
A place to express personality
Possibility for collaborations
A place to let go of corporate control and express personality
(or if you like - carefully planned spontaneity )
Web Writing (blogging) There may be a little more time to blog at this point. As you write remember the slide from earlier. Handout on web writing.
First Practical Session www.myteesuni.com
For the purpose of this course For the purposes of this course we are only creating trial social media. You may want to add a disclaimer that this does not really represent your real business. Your Accounts [email_address] 5amyteesuni p 455 w 0 rd
Some More Theory We should have reached 11 – 11.30 by now and done the first practical session. Time for you to relax and look at some more theory
Communication Sending Letters (one to one)
Communication Sending E-Mails (one to many)
Communication CONVERSATIONS !
Conversations Conversations may be taking place right now about your business, certainly about your industry. You can’t control the conversation but you can join in
Conversations Social Media has “democratised” media and your customers can write or create media about your product just as easily as you can
Conversation Your social media accounts are not a glorified e-mail list Think about the psychology of conversations
Conversation Interestingly the way to gain social capital is through some very old values Courtesy (even exaggerated charm) Generosity (share your knowledge freely) Well written dialogue (punctuation, grammar) Honesty (admit mistakes, apologise) Transparency (everything you do online is visible anyway)
Now Back to the 3 Primary Tools
The Basics of Twitter Using Twitter Short 140 character messages (updates) @name = designated to be seen by @user – usage – placement (changes twitter) # hashtag -usage RT – ReTweet – usage D direct message Via @username - courtesy
Twitter We will look at twitter for research and marketing more in depth on the next session.
Practical Exercise #2 www.twitter.com Logon Go to settings What is your username? Let’s all follow each other
Practical Exercise #2 on a #sm4e course with @Stevie_T 107 Characters left
The best way of a business using Facebook is with a Facebook Page
This is how the big corporations do it
You can share admin duties with colleagues
You can customise the page until it is virtually a website (this seems to be depreciated now)
You can have more than one facebook page.
The other way is to have a facebook group but that is more akin to a mailing list (or the way I have seen some people use it is)
Having a Facebook account is NOT the way to go. It goes against Facebook rules (one person = one account) and is not really very practical.
We look at this more in depth in the next session.
A Word of Warning – Social Media in General
Practical Exercise #3 Facebook Page Task: Set up a business page www.facebook.com/pages The Simplest page to practice on is “Cause or Community”
Practical Exercise #3 Facebook Page Get 25 likes and you can have www.facebook.comyour-choice Warning, in practice mode don’t use a URL you’ll want later for your business If you achieve it blog about it. Tell us how you did it
Practical Exercise #3 Facebook Page There may or may not be time to delve into the depths of Facebook pages in this session. We will look at this in more depth in bespoke sessions for your organisation.
Process Tools - Images Introducing Picasa (and Picasa Web) Simple image editing And Flickr a conversation around pictures Making pictures useable in other contexts such as slide-shows, embeds, HTML
Social Media Tips Unbridled (enthusiastic ?) use of social media could be a recipe for disaster. Consider a strategy. You need to build trust and this means being transparent online If you screw up – own up (and apologise profusely) Courtesy works great in social media: Praise peoples efforts, be polite and courteous, acknowledge your sources. Be honorable and humble. Consistency – decide on your publishing rate in your SM spaces and stick to it. NB – I will send you a link to this presentation so you can look through it at your leisure.
Social Media Policy Social Media Strategy N.B.These are not the same thing. You need to have a strategy of what tools you will use, who will use them and how you will use them. Your policy is how you will project your identity and what that identity is. In what way do you involve your colleagues or not and how will you ensure they stay within guidelines and project the proper identity. Handouts . N.B. We can help you with your Strategy and your Policy in bespoke sessions for your organisation.
In the next session we will look at: Further social media strategies. Organised and structured workflow. Research and enterprise (what is being said about YOU – what are your competitors doing. Support tools for effective use of social media and in-house collaboration. Tools to enhance your use of social media. Simple use of video.