Media literacy

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Presentation by Mary Moss of Niace and Steve Thompson of Teesside University at the European Institute for E-Learning conference. See also this paper.

http://www.scribd.com/doc/29504348/Adventures-in-Media-Literacy

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Media literacy

  1. 1. Media Literacy Steve Thompson University of Teesside Mary Moss NIACE
  2. 2. Charter for Media Literacy <ul><li>We believe media literate people should be able to: </li></ul><ul><ul><li>􀂃 Use media technologies effectively to access, store, retrieve and share content to meet their individual and community needs and interests; </li></ul></ul><ul><ul><li>􀂃 Gain access to, and make informed choices about, a wide range of media forms and content from different cultural and institutional sources; </li></ul></ul><ul><ul><li>􀂃 Understand how and why media content is produced, and the technological, legal, economic and political contexts for this; </li></ul></ul><ul><ul><li>􀂃 Analyse critically the techniques, languages and conventions used by the media, and the messages they convey; </li></ul></ul><ul><ul><li>􀂃 Use media creatively to express and communicate ideas, information and opinions; </li></ul></ul><ul><ul><li>􀂃 Identify, and avoid or challenge, media content and services that may be unsolicited, offensive or harmful; </li></ul></ul><ul><ul><li>􀂃 Make effective use of media in the exercise of their democratic rights and civic responsibilities. </li></ul></ul>http://www.euromedialiteracy.eu/
  3. 3. What is media literacy?
  4. 4. Definitions of Media Literacy <ul><li>The ability to access, understand and create communications in a variety of contexts (Ofcom) </li></ul><ul><li>The ability to analyse and respond to a range of media, including print, moving image and other hybrid forms such as multimedia text, and to think critically an reflect on what has been ‘read’ ” (DCMS) </li></ul>
  5. 5. Is media literacy a key competence? <ul><li>Is media literacy a component of digital competence? </li></ul><ul><li>Is media literacy an essential part of civic competence? </li></ul><ul><li>What activities can we promote to increase and improve media literacy? </li></ul>

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