Mindy McCulley and Mike Klahr: Marketing with Facebook


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Facebook Session from the UK CES Communications Conference: Lexington

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Mindy McCulley and Mike Klahr: Marketing with Facebook

  1. 1. Marketing with Facebook<br />
  2. 2. What is Facebook?<br />Facebook is an online social utility that connects people <br />and organizations with friends, potential clientele and <br />others who work, study and live around them. <br /><ul><li>Over 500 million people use Facebook
  3. 3. There are over 30 billion links
  4. 4. The average Facebook user has 130 friends
  5. 5. Spends more than 55 minutes per day on Facebook
  6. 6. Is connected to 60 pages, groups and events
  7. 7. Creates 70 pieces of content each month</li></li></ul><li>Facebook is not just for college kids anymore.<br />Statistic found at http://www.kenburbary.com/<br />
  8. 8. How will this technology work for Extension?<br />BooneHortNews<br /><ul><li>Over 650 “likes” on Facebook
  9. 9. Interactive contests to keep people </li></ul> interested<br /><ul><li>Noted increase in overall class size
  10. 10. BooneHortNews is a Facebook Page</li></ul>“I love getting updates from BooneHortNews! I can plan my schedule ahead of time and make it to a lot more classes.” –Terri T. <br />
  11. 11. Differences between a ‘Page’ and a ‘Group’<br />Pages<br />Groups<br /><ul><li>Users have to visit the Group’s page to receive updates
  12. 12. Updates will show up </li></ul> on your fans’ wall feed<br /> automatically<br /><ul><li>Pages are customizable
  13. 13. Group pages are for posting messages only
  14. 14. Non-Facebook users can view Pages
  15. 15. Only Facebook users can view Pages, which restricts the amount of viewing from the public.
  16. 16. Can have ‘vanity URL’ </li></ul> Example: Facebook.com/boonehortnews<br /><ul><li> Cannot customize URL</li></li></ul><li>The UK Social Media Policy requires all <br />Facebook pages to have an official UK logoas either the whole facebook profile picture<br /> OR<br />merged into the picture you <br />would like to use. <br />
  17. 17. Social Media Hub of UKAG<br />Where you can find all the latest <br />information on all the different ways<br />to communicate.<br />http://www2.ca.uky.edu/social/category/using-facebook/<br />
  18. 18.
  19. 19.
  20. 20. 7 Simple Guidelines<br />For Marketing With Facebook <br />
  21. 21. #1. It’s not going away. Ignoring it won’t change that fact.<br />
  22. 22. #2. Social media is the new word of mouth <br />
  23. 23. #3. It’s a Dialogue,<br /> Not a Monologue<br />
  24. 24. #4. You have to devote some time to updating your Facebook site, but this does not have to be an overwhelming task.<br />
  25. 25. #5. Make it a personal interaction.<br />
  26. 26. #6. Go boldly and try new ideas. <br />
  27. 27. And finally…<br />#7.<br />Don’t be afraid to ask for help.<br />
  28. 28. Practical Uses for Your Professional Facebook Page<br />Answer client questions . . . <br />
  29. 29. Post demonstration<br />videos<br />Create events and invite participants<br />
  30. 30. A picture is worth a thousand words. . . <br />
  31. 31. Use more than one platform to get your message out<br />“cross market” your programs with other social media sources<br />another avenue for collecting evaluation data<br />
  32. 32. Facebook Contacts<br />What is a contact?<br />. . .any interaction with clientele where there is an exchange of educational information and the individual with whom that information was exchanged can be effectively identified and quantified.<br />-The Monthly Statistical Report<br />By Roger Rennekamp revised by John Mowbray<br />http://www.ca.uky.edu/psd/Program%20Evaluation/Submitting%20Statistical%20Report.pdf<br />
  33. 33. Anyone who leaves a comment may be counted for statistical purposes.<br />Clicking on “x others” lists the names of everyone who this post. These may be counted for statistical purposes. <br />
  34. 34. Don’t count . . . <br />. . .page likes <br />. . .active users<br />. . . if you can’t identify the user!<br />. . .impressions unless <br />there is also feedback<br />(comments or likes)<br />
  35. 35. <ul><li>Barren County Extension</li></ul>http://www.facebook.com/BarrenCountyCES<br /><ul><li>BooneHortNews</li></ul>http://www.facebook.com/BooneHortNews<br /><ul><li>Campbell County Environmental Nature Center</li></ul>http://www.facebook.com/pages/Campbell-County-Environmental-Education-Center/206106892274<br /><ul><li>Edmonson County SNAP-ED</li></ul>http://www.facebook.com/pages/Edmonson-County-Extension-SNAP-Ed-Program/114706621900875<br /><ul><li>Franklin County Cooperative Extension </li></ul>http://www.facebook.com/pages/Franklin-County-Cooperative-Extension/143209578907<br /><ul><li>Fulton County Cooperative Extension</li></ul>http://www.facebook.com/pages/Fulton-County-Extension/162307617113313<br /><ul><li>Grant County Cooperative Extension </li></ul>http://www.facebook.com/pages/Grant-County-Cooperative-Extension-Service/147559665295715<br />
  36. 36. <ul><li>Hardin County Cooperative Extension</li></ul>http://www.facebook.com/pages/Hardin-County-Cooperative-Extension-Service/373101167201<br /><ul><li>Kenton County Cooperative Extension</li></ul>http://www.facebook.com/pages/Kenton-County-Cooperative-Extension-Service/159985604028364<br /><ul><li>Livingston County Agriculture </li></ul>http://www.facebook.com/pages/Livingston-County-Agriculture-and-Natural-Resources/145448185488169<br /><ul><li>Livingston County FCS </li></ul>http://www.facebook.com/pages/Livingston-County-Family-Consumer-Sciences/136490539700993?ref=ts<br /><ul><li>Warren County Agriculture </li></ul>http://www.facebook.com/warrencountyag<br /><ul><li>Warren County FCS </li></ul>http://www.facebook.com/livingwellwarren<br /><ul><li>Warren County Horticulture </li></ul>http://www.facebook.com/warrencountyhorticulture<br />
  37. 37. . . . and just for fun!<br />
  38. 38. Contact Information….<br />FacebookBooneHortNews<br />Email mklahr@uky.edu<br />Phone 859-586-6101 <br />Mike Klahr, Boone County Horticulture Agent<br />Facebook Barren County Cooperative Extension<br />Email mindy.mcculley@uky.edu <br />Blog http://www.whatsnewinextension.blogspot.com<br />Phone 270-651-3818 <br />Mindy McCulley, Barren County FCS Agent<br />