Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

The Third Frontier of the Webthe democratization of curation and why it matters Presented by Oliver Starr, Chief Evangelist, Pearltrees

Please follow @owstarr on Twitter for updates and additional information.

Three Functional Aspects of the Web1. Allow anyone to view any published document2. Allow anyone to publish any type of document3. Allow anyone to organize the collection of documents

Three Functional Aspects of the Web1. Allow anyone to view any published documentUniform Resource Locator / URL (originally called UDI)Hyper Text Transfer Protocol / HTTPHyper Text Markup Language / HTML

Three Functional Aspects of the Web2. Allow anyone to publish any type of document

“I wanted to lower thebar to publishing about as far as it could go.” Ev Williams, Twitter Co-Founder

Three Functional Aspects of the Web3. Allow anyone to organize the collection of documents

Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection

some ﬁner points on the topic...

Aggregation is not...

curation

Thinkmuseum...

notwarehouse

Almost Everyone is a Curator!

Don’t Believe Me?

Did you select your outﬁt today?

But what does this have to do with the web?

Technological innovation resulted inthe democratization of each of the two prior aspects of the web.

Is curation really the next BIG thing?

Innovative Startups

Doing innovative things

Some Cool Examples

What Inﬂuencers are Saying:

”Plus, we want to curate our lives andnow that more and more of you will bepouring your lives into Twitter andFacebook youll want to save some ofthose moments in a more permanent,and curated, way.Its a billion dollar opportunity justsitting out there. Anyone working onthis?” Robert Scoble, Scobleizer.com

“In short, curation is the new search.Its also the old search. And itshappening again, and again” Paul Kedrosky, Infectious Greed

“The next big trend will be curation.” Yuri Milner, Digital Sky Technologies

We’re already seeing thebeginning of the democratizationprocess...

Pearltrees the ﬁrst andlargest social curationcommunity:110,000 registered users10,000,000 page views last month

The Curation Continuum

I’m looking for something I know exactly what I’m fun/Interesting looking for Curated ContentSerendipitous Discovery Targeted Search Highly Random Sweet Spot for Research Highly Speciﬁc

Why is Curation So Important?

5 Takeaways...

Curation is one of thefundamental principals of the Web

Curation can improve the qualityof your content

Allows you to producemeaningful insight withouthaving to depend completelyon your own original content

You should understand thevarious curation tools and usethem in appropriate ways

Make it easy for your audienceto curate the content youcreate and you become part ofa larger conversation

Thank You

http://blog.pearltrees.com	3025
http://www.scoop.it	891
http://www.mediaclub.at	119
http://feeds2.feedburner.com	65
url_unknown	24
http://paper.li	21
http://gustavoatar.com	16
http://feeds.feedburner.com	3
http://bagtheweb.com	3
http://consumersupporttrends.posterous.com	2
http://translate.googleusercontent.com	2
http://www.slideshare.net	1
http://www.classroom-aid.com	1
http://chinese.classroom-aid.com	1

Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

by Oliver Starr on May 23, 2011

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