Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

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These are the slides that accompanied Oliver Starr's presentation at FutureMidwest 2011, Curation, the Third Frontier of the Web. Please contact @owstarr for more information and additional notes.

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  • Based upon Patrice Lamothe’s Post “The Web’s Third Frontier” which originally appeared on his blog Cratyle.net (http://www.cratyle.net/en/2010/03/11/the-webs-third-frontier/)\n
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  • Tim Berners-Lee, the inventor of the technologies that spawned the modern internet.\n
  • Tim’s vision for the Web\n
  • What he created and how this resulted in Web 1.0\n
  • The technologies that democratized published and resulted in Web 2.0\n
  • www.en.wikipedia.org/wiki/Evan_Williams_(entrepreneur)\n
  • The technologies that are democratizing curation and which will ultimately result in Web 3.0\n
  • Just what is curation? \n
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  • YouTube Exhibit Displayed on Exterior of Guggenheim in NYC: www.allartnews.com/after-23358-submissions-mediums-collide-at-youtubes-guggenheim-exhibit/\n
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  • The curation process: aggregate items into a collection, make choices about which items from a collection you wish to exhibit, use discernment to make those choice.\n\nIn this case you might have asked yourself, what impression do I wish to make, who will see me, how do I want to be perceived, what is the context of my presentation, etc.\n
  • Almost everyone. (of course there’s no accounting for taste)\n
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  • Which is why we’re now dealing with Friend Requests from our Grand Parents\n
  • Three Principal Reasons\n
  • Not sure if it’s been so visible way out here in the midwest, but in Silicon Valley curation has been the buzzword of 2011 - so far.\n\nRecommended Reading: Curation Nation by Steven Rosenbaum\n
  • Over the past 12 months almost a dozen startups that focus on some aspect of curation have launched. Pearltrees, Storify, Paper.li, Curated.by, YourVersion, BagTheWeb, KeepStream, and even Quora\n
  • Real time news curation \nOrganizing the web via questions and answers\nGiving you the best “deep dive” experience\nBuilding a true interest graph\n
  • Andrew Carvin’s Tunisian “Storify”: www.storify.com/acarvin/sidi-bou-zid-a-jasmine-revolution-in-tunisia\n\nOliver Ding’s BagTheWeb’s curation of stories about Andrew Carvin’s work: www.bagtheweb.com/b/HliqR3 \n\nAnd a Pearltree that gives you a full overview of the events themselves: http://pear.ly/Ia0v \n
  • Investments:\nQuora - $11 Million at $86 million pre\nPearltrees -- 3.8 million Euro\nStorify -- $2 million from Khosla Ventures\n
  • Scoble: www.scobleizer.posterous.com/the-new-billion-dollar-opportunity-real-time\n
  • Scoble: www.scobleizer.posterous.com/the-new-billion-dollar-opportunity-real-time\n
  • Kedrosky: www.paul.kedrosky.com/archives/2011/01/curation_is_the.html\n
  • Milner: www.gigaom.com/2011/03/16/yuri-milner-genius-investor-or-king-of-the-gold-rush/\n
  • Pearltrees example\n
  • homogenization of our community from professional to early adopter segment of pyramid\n
  • Where does Curation fit into today’s web and your workflow?\n
  • Curated content sits between random / serendipitous discovery and highly targeted search. It is most useful when you know what topic you want to study but don’t know what it is you want or need to know about the topic.\n
  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • it is the third natural phase of the web based upon Tim Berner Lee’s underpinning concepts\n
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  • It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
  • Know which tool to use for which kind of curation. they are not one size fits all. find the ones that work best for you for each type of curation you are doing:\n\nReal time news\nTopic\nOpinion\nArchiving\nSearch\n
  • Use curation as another part of your bigger social media efforts to engage your community and crowd-source even better, deeper, more nuanced content from your fans and the biggest experts on the topics your company (or you) care about most\n
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  • Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)

    1. 1. The Third Frontier of the Webthe democratization of curation and why it matters Presented by Oliver Starr, Chief Evangelist, Pearltrees
    2. 2. Please follow @owstarr on Twitter for updates and additional information.
    3. 3. Three Functional Aspects of the Web1. Allow anyone to view any published document2. Allow anyone to publish any type of document3. Allow anyone to organize the collection of documents
    4. 4. Three Functional Aspects of the Web1. Allow anyone to view any published documentUniform Resource Locator / URL (originally called UDI)Hyper Text Transfer Protocol / HTTPHyper Text Markup Language / HTML
    5. 5. Three Functional Aspects of the Web2. Allow anyone to publish any type of document
    6. 6. “I wanted to lower thebar to publishing about as far as it could go.” Ev Williams, Twitter Co-Founder
    7. 7. Three Functional Aspects of the Web3. Allow anyone to organize the collection of documents
    8. 8. Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection
    9. 9. some finer points on the topic...
    10. 10. Aggregation is not...
    11. 11. curation
    12. 12. Thinkmuseum...
    13. 13. notwarehouse
    14. 14. Almost Everyone is a Curator!
    15. 15. Don’t Believe Me?
    16. 16. Did you select your outfit today?
    17. 17. But what does this have to do with the web?
    18. 18. Technological innovation resulted inthe democratization of each of the two prior aspects of the web.
    19. 19. Is curation really the next BIG thing?
    20. 20. Buzz
    21. 21. Innovative Startups
    22. 22. Doing innovative things
    23. 23. Some Cool Examples
    24. 24. Money
    25. 25. What Influencers are Saying:
    26. 26. ”Plus, we want to curate our lives andnow that more and more of you will bepouring your lives into Twitter andFacebook youll want to save some ofthose moments in a more permanent,and curated, way.Its a billion dollar opportunity justsitting out there. Anyone working onthis?” Robert Scoble, Scobleizer.com
    27. 27. “In short, curation is the new search.Its also the old search. And itshappening again, and again” Paul Kedrosky, Infectious Greed
    28. 28. “The next big trend will be curation.” Yuri Milner, Digital Sky Technologies
    29. 29. We’re already seeing thebeginning of the democratizationprocess...
    30. 30. Pearltrees the first andlargest social curationcommunity:110,000 registered users10,000,000 page views last month
    31. 31. The Curation Continuum
    32. 32. I’m looking for something I know exactly what I’m fun/Interesting looking for Curated ContentSerendipitous Discovery Targeted Search Highly Random Sweet Spot for Research Highly Specific
    33. 33. Why is Curation So Important?
    34. 34. 5 Takeaways...
    35. 35. Curation is one of thefundamental principals of the Web
    36. 36. Curation can improve the qualityof your content
    37. 37. Allows you to producemeaningful insight withouthaving to depend completelyon your own original content
    38. 38. You should understand thevarious curation tools and usethem in appropriate ways
    39. 39. Make it easy for your audienceto curate the content youcreate and you become part ofa larger conversation
    40. 40. Thank You

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