Marketing You - Leveraging Marketing for You & Your Business

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● Social Media Networking vs Social Media Marketing …

● Social Media Networking vs Social Media Marketing
Establish your personal marketing presence first
● Creating and Developing Social Media profiles
Develop profiles across the social media universe
● Building & growing an individual-centered network
Profile building is a process of continuous improvement
● Social Media Monitoring & measuring tools and
resources
Your Social Media ROI is up to you!

More in: Business
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  • 1. Marketing Your BusinessStarts with Marketing YouClass 2: Leveraging Marketing for You & Your Business presented by Stirling Morris
  • 2. Marketing Begins With YouLearning Objectives:● Social Media Networking vs Social Media Marketing● Creating and Developing Social Media profiles● Building & growing an individual-centered network● Social Media Monitoring & measuring tools and resources Ready to take yourself to market? On your mark . . . Get set . . . GO!
  • 3. Social Media NetworkingSocial Media Networking is about joining theparty and sharing:● Creative ideas● Common interests● Current activities● Upcoming eventsAnd all from a interpersonal point-of-view
  • 4. Social Media MarketingSocial Media Marketing isabout attracting attention togain:● Online traffic● Social sharing● New followersSocial Media Marketing isntjust about who youreconnected with; its also aboutwho your network is connectedwith
  • 5. Developing Social Media ProfilesLets start with these social media platforms and branch outfrom there: facebook (1 Billion Users) Twitter (500 Million Users) Google+ (400 Million Users) Linkedin (175 Million Users) Why are we starting with these platforms?
  • 6. Quick Tip!Make it easy for people to identify you; build a universal profile tagline & profile pic!
  • 7. The Intuitiveness of Google+ Simplifies Social MediaThe ease of use and integration aspects of Google+ makeit the best place to start and will make building other socialmedia platform profiles so much easierLets go toplus.google.comand get started!
  • 8. Quick Tip!Most Social Media platforms allow you to reference (and in some cases, integrate with) other platforms; leverage this and watch your network grow!
  • 9. And Now On to the Social Media Giant that is . . .Easily identified by its brand icon, facebook not only pavedthe way for Social Media, it changed our entire perceptionof connecting with the worldLets visitfacebook.comand changeyour onlineimage
  • 10. Quick Tip!Share daily: whether its a new follow, Like,status update, or even a scheduled post, theresrarely an occasion not to spend a few minutes aday on at least one Social Media platform.
  • 11. The in Crowd at LinkedinLinkedin is the Lamborghini of Social Media platforms. Ithas a fashionable design and even an optional upgrade fora fee. Its greatest strength, and, ironically, its weakness, isthat it is seen as the professional social media platform.Are youLinkedin?linkedin.com
  • 12. Quick Tip! Be transparent and you will always findmeaning & success through Social Media
  • 13. Tweeting on TwitterWith its 140 maximum character posts, Twitter is anunderutilized marketing tool for social media novices thatencourages users to be clear and concise in theirengagement methodologies. In fact, Twitter is such apowerful tool, that Google+, facebook, and Linkedin allintegrate seamlessly with Twitter.Lets Tweet!twitter.com
  • 14. Developing Social Media ProfilesWhat other social media platforms are a good place to startbuilding and developing profiles? foursquare StumbleUpon Pinterest Flickr tumblr. reddit YouTube digg
  • 15. Nurture Your Relationships & Watch Your Network Grow● Profile Updates From platform prompts to personal activities● Posts & Shares Share & comment in addition to posting updates● Likes and +1s A quick way of showing appreciation● Circle, Follow, and Like Reaching out to others● Join & Participate Dont just join a group - participate!
  • 16. Social Media MeasurementWhat metrics should I consider? ○ ROI (Return on Investment) ○ ER (Engagement Rate)What are some easy-to-use resources? ○ Internal Social Media platform analytics ○ Bookmarking Services ○ Influence MeasurementProfessional Tools & Resources ○ CRMs ○ Inbound marketing software
  • 17. The● Social Media Networking vs Social Media Marketing Establish your personal marketing presence first● Creating and Developing Social Media profiles Develop profiles across the social media universe● Building & growing an individual-centered network Profile building is a process of continuous improvement● Social Media Monitoring & measuring tools and resources Your Social Media ROI is up to you!
  • 18. Looking Ahead . . .● Class 3: Reinforcing Marketing with Social Media Business Pages● Class 4: Developing & Integrating an Effective Marketing Plan● Class 5: Great Marketing is a Process of Continuous Improvement
  • 19. What questions do you have for me?