Marketing with Social Media Business Pages

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Marketing with Social Media Business Pages:
Social Media Profiles vs Pages
Explore which options work better for your business
Developing Social Media Pages
Growing in the Social Media Universe
Engaging an audience
Being there is great, being available is better
Social Media Monitoring & measuring
Your Social Media Marketing ROI is up to you!

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Marketing with Social Media Business Pages

  1. 1. Marketing with Social Media PagesClass 3: Leveraging Marketing for You & Your Business presented by Stirling Morris
  2. 2. Reinforce Marketing with Social Media PagesLearning Objectives:● Social Media Profiles vs Social Media Pages● Creating and Developing Social Media Pages● Engaging an audience & growing your business● Social Media Monitoring & measuring tools and resources Social Media pages help to Your Yourintegrate your business with your Business Market market
  3. 3. Profiles vs PagesSocial Media pages project the image of:● Local Businesses & Places● Brands or Products● Company, Institution, or Organization● Arts, Entertainment, or Sports In some cases, small businesses must use social mediaprofiles as pages (Twitter and Pinterest are two examples)
  4. 4. Developing Social Media PagesWith so many options, where do we start? facebook (1 Billion Users) Twitter (500 Million Users) Google+ (400 Million Users) Linkedin (175 Million Users) Each of these platforms bring something different to the table to help small businesses grow
  5. 5. Quick Tip!Give a Google +1 or facebook Like under your page name in addition to your profile
  6. 6. Google+ Simplifies Social MediaThe ease of use and integration aspects of Google+ makeit the best place to start and will make building other socialmedia platform pages so much easierLets go toplus.google.comand get started!
  7. 7. Quick Tip! Most Social Media platforms offer interation withother platforms; leverage this for online marketing growth!
  8. 8. The Social Media GiantEasily identified by its brand icon, facebook not only pavedthe way for Social Media, it changed our entire perceptionof connecting with the worldLets visitfacebook.comand changeyour onlineimage
  9. 9. Quick Tip!Social Media Marketing should always backlink to a business website &A business website should always contain Social Media links
  10. 10. The Crowd at LinkedinLinkedin is the Lamborghini of Social Media platforms. Ithas a fashionable design and even an optional upgrade fora fee. Its greatest strength, and, ironically, its weakness, isthat it is seen as the professional social media platform.Are youLinkedin?linkedin.com
  11. 11. Quick Tip!Try a social aggregation tool to monitor your network & schedule posts!
  12. 12. weeting on TwitterTwitter is an underutilized marketing tool for social medianovices that encourages users to be clear and concise intheir engagement methodologies. In fact, Twitter is such apowerful tool, that Google+, facebook, and Linkedin allintegrate seamlessly with Twitter.Lets Tweet!twitter.com
  13. 13. Other Social Media PagesWhat are other social media platforms should abusiness consider? foursquare tumblr. Pinterest YouTube In Marketing, its important to be found, but with Social Media Marketing, its more important to be available
  14. 14. Nurture Your Relationships● Regular Updates Relaying all business activities● Social Sharing Collaborate often with your Circles & Groups● Replies & Comments Stay alert to what your audience is saying● Likes and +1s A quick way of showing appreciationDont forget the "Social" part ofSocial Media Marketing!
  15. 15. Social Media MeasurementWhat metrics should I consider? ○ ROI (Return on Investment) ○ ER (Engagement Rate)What are some easy-to-use resources? ○ Platform analytics ○ Bookmarking Services ○ Influence MeasurementSupportive Tools & Resources ○ CRMs ○ Inbound marketing software
  16. 16. The Takeaway● Social Media Profiles vs Pages Explore which options work better for your business● Developing Social Media Pages Growing in the Social Media Universe● Engaging an audience Being there is great, being available is better● Social Media Monitoring & measuring Your Social Media Marketing ROI is up to you!
  17. 17. Looking Ahead . . .● Class 4: Developing & Integrating an Effective Marketing Plan● Class 5: Great Marketing is a Process of Continuous Improvement
  18. 18. What questions do you have for me?

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