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Learning Objectives: …

Learning Objectives:
- Developing a living Marketing Plan
- Implementing marketing strategies
that drive results
- Making the Marketing Plan a cohesive part of the Business Plan
- Leveraging Marketing analytics for continuous improvement

Effective Marketing is realized when the rubber hits the road

More in: Business
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  • 1. Integrating An Effective Marketing PlanClass 4: Leveraging Marketing for You & Your Business presented by Stirling Morris
  • 2. Putting a Marketing Plan into ActionLearning Objectives:● Developing a living Marketing Plan● Implementing marketing strategies that drive results● Making the Marketing Plan a cohesive part of the Business Plan● Leveraging Marketing analytics for continuous improvementEffective Marketing is realized when the rubber hits the road
  • 3. Developing a Living Marketing PlanAn effective marketing plan is a living documentwith the sole purpose of breathing life into yourbusiness. The internet never sleeps, neither should your marketing
  • 4. Have An Idea? Write It Down Now! Even if its just an outline, having a written Marketing Plan keeps you engaged with your business and your customersDid you forget a pen and paper? Use your smartphone or tablet!
  • 5. Marketing Strategies Drive ResultsMarketing is the process of communicating the value of aproduct or service to the customer Product → Solution Promotion → Information Price → Value Place (Distribution) → AccessWhat are you offering? Who is your audience? How do you reach them?
  • 6. Supporting the Business Plan with MarketingInnovation & technology are at the heart of business growth & Social Good
  • 7. Your Marketing Plan Breathes Life into the Business PlanA Marketing Plan is as critical as the Business Plan.For both Plans to be successful, ask yourself:● When was my last Plan review?● How often do I review my Plan?● Who am I involving to develop my Plan?● What steps am I taking to improve my Plan?
  • 8. The New Social Customer Life CycleWhether you are a individual, business, or organization,understanding todays social customer will ensure positiveengagements. If todays social customer were to review your online marketing today, what would they discover?
  • 9. Analyzing Marketing for Continuous ImprovementWhat are some practical resources? ○ Social Media, Bookmarking, & Google Analytics ○ CRMs & Kaizen Events ○ Evaluations & Surveys
  • 10. The Takeaway● Develop a living Marketing Plan Todays marketing never rests● Implement marketing strategies that drive results Discover your business value proposition● The Marketing Plan is part of Business Plan You cant get anywhere without a map● Leverage analytics for continuous improvement Listen to your staff as well as your customers
  • 11. Looking Ahead . . .Class 5: Great Marketing is a Process of ContinuousImprovement
  • 12. What questions do you have for me?