Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series
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Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series

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Business Development through Marketing ...

Business Development through Marketing
Effective marketing is realized through business growth
Marketing from the customer's point-of-view
Be transparent and address your customer's needs
Marketing for Social Change & Social Good
Think locally. Act globally.
Marketing tools for continuous improvement
Tools & resources that benefit both staff & customers
Marketing Plan updating
Perform regular evaluations as well as annual updates

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Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series Presentation Transcript

  • Marketing Is A Process ofContinuous Improvement Class 5: Leveraging Marketing for You & Your Business presented by Stirling Morris
  • Great Marketing Is A ProcessLearning Objectives:● Marketing for Business Development, Sales, & Operations● Improving Marketing strategies from the customers POV (point-of-view)● Marketing for Social Change & the Social Good● Leveraging Marketing with up-to-date tools & resources● Continuous improvement through Marketing Plan updates
  • Marketing for Business DevelopmentBusiness Development works as the bridgebetween marketing efforts and sales & operations.Marketing & Business Development work hand- in-hand to implement growth opportunities View slide
  • Improving Marketing StrategiesMarketing Strategies are the stepsto bring the marketing plan to life:● Performing situational analyses● Setting objectives & goals● Allocation of resources (financial, personnel, & tools)● Structuring teams & assigning responsibilities● Managing, monitoring, evaluating the process● Developing the process through training & integration Performance will be recognized when the Marketing objectives of the Marketing Plan are realized. View slide
  • Developing Strategies from the Customers POV Effective Marketing today is dependent on the Social Customer. There are two critical components to develop marketing strategies when engaging the Social Customer: ■ What are they finding about you & your business? Be transparent! ■ How are you addressing the Social Customers needs?When was the last time you distributed a formalized survey or evaluation to your audience?
  • Marketing for Social ChangeWhy is Social Change critical to Marketing? Social Changeis driven by: ● culture ● religion ● economy ● science ● technologyThese global forces impact how we interact as individuals, groups, and businesses
  • Marketing for Social GoodA Social Good is a good or service that benefits the largestnumber of people in the largest possible way. Whenmarketing your business, think: ● Locally ● Regionally ● GloballyWe are each others audience withtodays marketing options. Thinkglobally and act locally.
  • Marketing Tools & ResourcesWhat tools and resources are available to leveragemarketing?● CRM (Customer Relationship Management) Resources● Analytical Resources● Team Involvement & Technological Resources● Advisors & Networks Having the right tools & resources will ensure success. Whats in your bag?
  • Marketing Plan Continuous ImprovementMake Marketing Plan updates annually to coincide withBusiness Plan updates Regular marketing assessment & evaluation is needed regardless of updating the Marketing Plan
  • The Takeaway● Business Development through Marketing Effective marketing is realized through business growth● Marketing from the customers point-of-view Be transparent and address your customers needs● Marketing for Social Change & Social Good Think locally. Act globally.● Marketing tools for continuous improvement Tools & resources that benefit both staff & customers● Marketing Plan updating Perform regular evaluations as well as annual updates
  • Looking Ahead . . .In 2013, expect:● Marketing classes for varying levels of learners● Marketing classes that are geared to specific marketing options rather than being all-encompassing
  • What questions do you have for me?