Marketing Is A Process ofContinuous Improvement Class 5: Leveraging Marketing for You & Your                   Business   ...
Great Marketing Is A ProcessLearning Objectives:● Marketing for Business    Development, Sales, & Operations● Improving Ma...
Marketing for Business DevelopmentBusiness Development works as the bridgebetween marketing efforts and sales & operations...
Improving Marketing StrategiesMarketing Strategies are the stepsto bring the marketing plan to life:●   Performing situati...
Developing Strategies from the          Customers POV                    Effective Marketing today is dependent           ...
Marketing for Social ChangeWhy is Social Change critical to Marketing? Social Changeis driven by:   ●   culture   ●   reli...
Marketing for Social GoodA Social Good is a good or service that benefits the largestnumber of people in the largest possi...
Marketing Tools & ResourcesWhat tools and resources are available to leveragemarketing?●   CRM (Customer Relationship Mana...
Marketing Plan Continuous             ImprovementMake Marketing Plan updates annually to coincide withBusiness Plan update...
The Takeaway● Business Development through Marketing   Effective marketing is realized through business growth● Marketing ...
Looking Ahead . . .In 2013, expect:● Marketing classes for varying levels of learners● Marketing classes that are geared t...
What questions do you have for me?
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Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series

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Business Development through Marketing
Effective marketing is realized through business growth
Marketing from the customer's point-of-view
Be transparent and address your customer's needs
Marketing for Social Change & Social Good
Think locally. Act globally.
Marketing tools for continuous improvement
Tools & resources that benefit both staff & customers
Marketing Plan updating
Perform regular evaluations as well as annual updates

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Marketing Is A Process of Continuous Improvement | Leveraging Marketing for You & Your Business Class Series

  1. 1. Marketing Is A Process ofContinuous Improvement Class 5: Leveraging Marketing for You & Your Business presented by Stirling Morris
  2. 2. Great Marketing Is A ProcessLearning Objectives:● Marketing for Business Development, Sales, & Operations● Improving Marketing strategies from the customers POV (point-of-view)● Marketing for Social Change & the Social Good● Leveraging Marketing with up-to-date tools & resources● Continuous improvement through Marketing Plan updates
  3. 3. Marketing for Business DevelopmentBusiness Development works as the bridgebetween marketing efforts and sales & operations.Marketing & Business Development work hand- in-hand to implement growth opportunities
  4. 4. Improving Marketing StrategiesMarketing Strategies are the stepsto bring the marketing plan to life:● Performing situational analyses● Setting objectives & goals● Allocation of resources (financial, personnel, & tools)● Structuring teams & assigning responsibilities● Managing, monitoring, evaluating the process● Developing the process through training & integration Performance will be recognized when the Marketing objectives of the Marketing Plan are realized.
  5. 5. Developing Strategies from the Customers POV Effective Marketing today is dependent on the Social Customer. There are two critical components to develop marketing strategies when engaging the Social Customer: ■ What are they finding about you & your business? Be transparent! ■ How are you addressing the Social Customers needs?When was the last time you distributed a formalized survey or evaluation to your audience?
  6. 6. Marketing for Social ChangeWhy is Social Change critical to Marketing? Social Changeis driven by: ● culture ● religion ● economy ● science ● technologyThese global forces impact how we interact as individuals, groups, and businesses
  7. 7. Marketing for Social GoodA Social Good is a good or service that benefits the largestnumber of people in the largest possible way. Whenmarketing your business, think: ● Locally ● Regionally ● GloballyWe are each others audience withtodays marketing options. Thinkglobally and act locally.
  8. 8. Marketing Tools & ResourcesWhat tools and resources are available to leveragemarketing?● CRM (Customer Relationship Management) Resources● Analytical Resources● Team Involvement & Technological Resources● Advisors & Networks Having the right tools & resources will ensure success. Whats in your bag?
  9. 9. Marketing Plan Continuous ImprovementMake Marketing Plan updates annually to coincide withBusiness Plan updates Regular marketing assessment & evaluation is needed regardless of updating the Marketing Plan
  10. 10. The Takeaway● Business Development through Marketing Effective marketing is realized through business growth● Marketing from the customers point-of-view Be transparent and address your customers needs● Marketing for Social Change & Social Good Think locally. Act globally.● Marketing tools for continuous improvement Tools & resources that benefit both staff & customers● Marketing Plan updating Perform regular evaluations as well as annual updates
  11. 11. Looking Ahead . . .In 2013, expect:● Marketing classes for varying levels of learners● Marketing classes that are geared to specific marketing options rather than being all-encompassing
  12. 12. What questions do you have for me?
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