Part of a class series called, Leveraging Marketing for You & Your Business: http://www.marketintegrations.com/Upcoming-Events-Market-Integrations/leveragingmarketingforyouyourbusiness-marketingclassesinalbuquerque The Takeaway . . .● Reviewing todays Marketing trends & options Always strive to focus on the future of marketing● Marketings impact on businesses, markets, & industries You and your business can make a difference in the world● An overview of Social Media Marketing platforms for you and your business The importance of marketing "you" as well as your business● Blogging, newsletters, and other Marketing strategies Social Media Marketing is just the beginning

1. An Introduction to
Marketing Today
Class 1 of Leveraging Marketing for You
& Your Business
presented by
Stirling Morris

2. An Introduction to Marketing Today
● A little bit about me and a lot about YOU
● Expectations and a look ahead at future Marketing classes
Learning Objectives:
● Reviewing today's Marketing trends & options
● Marketing's impact on businesses, markets, &
industries
● An overview of Social Media platforms & which
ones work better for you and the ones that might
work better for business
● Blogging, newsletters, and other Marketing
strategies

3. Marketing Starts With You
● You are the "who" and the "what" when people
think of your business
● You know "where" you want your business to go
and "how" to get there
● And, "when" you get down to it, you are your
business' best marketing resource!

4. Exploring Marketing Trends Today
and Tomorrow
According to DestinationCRM.com the 5 hottest marketing trends
today are:
● Mobile Marketing | It's Huge & Growing!
● QR Codes | Expect More Creativity
● Social Media Monitoring Tools | Look for VOC
(Voice of Customer) Integration
● Social Media Marketing | Target Loyal Customers
● Video | Fewer Obstacles But Not Quite Perfect

5. The Impact of Marketing
On Individuals
Strive to be a thought leader
On Businesses
Collaborate often
On Markets
Come together as community
On Industries
Change the world

6. Building Social Media Marketing
● Profiles and Pages
What's the difference?
● Posts and Comments
If "content" is king then engagement is queen
● Like, Circle, and Follow
Show support for others

7. Finding Marketing Strategies That
Work for You
● Social Media Marketing is only a piece of the
puzzle
● Blogging is a tremendous tool to engage and
interact
● Sending newsletters, hosting events, and
using other Marketing Communication
strategies to connect

8. The Takeaway . . .
● Reviewing today's Marketing trends & options
Always strive to focus on the future of marketing
● Marketing's impact on businesses, markets, &
industries
You and your business can make a difference in the world
● An overview of Social Media Marketing platforms for
you and your business
The importance of marketing "you" as well as your business
● Blogging, newsletters, and other Marketing
strategies
Social Media Marketing is just the beginning

9. Looking Ahead . . .
● Class 2: Marketing Your Business Starts with Marketing
You
● Class 3: Reinforcing Marketing with Social Media
Business Pages
● Class 4: Developing & Integrating an Effective
Marketing Plan
● Class 5: Great Marketing is a Process of Continuous
Improvement

10. What questions do you have for me?