Living Infographics: post-artifact data visualisation and content marketing

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A brief history of the infographic, and how Stipso is trying to reimagine the infographic as a powerful content marketing tool. Presentation given by Steven Drost, co-founder and CEO of Stipso, at the 2013 Turing Festival in Edinburgh.

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Living Infographics: post-artifact data visualisation and content marketing

  1. 1. Living Infographics Steven Drost! Co-founder and CEO! Turing Festival Saturday 24 August 2013
  2. 2. Definition:! OED: “/ˈɪnfəәʊ-ɡræfɪk/ n. a visual image such as a chart or diagram used to represent information or data in an easily understandable form.”!
  3. 3. Architect, Banker, Convict! William Playfair 
 1759 –1823!
  4. 4. Nurse, epidemiologist... and statistician! Florence Nightingale!
  5. 5. IvanCash Fast forward 150 years…!
  6. 6. #infauxgraphics! Stark Lannister Baratheon Tyrell Targaryen Houses in Game of Thrones by approximate awesomeness! !
  7. 7. Artifact: mimics old with new technology 
 vs. 
 Post-Artifact: enhances old with new technology
  8. 8. The Artifact!
  9. 9. Post-Artifact!
  10. 10. Living Infographics! not only display, but also collect information.
  11. 11. Stipso x Bill Aulet: mit.stipso.com!
  12. 12. Meld surveys with infographics to co-create: new, shareable marketing content. !
  13. 13. Get in touch!
 
 steven@stipso.com
 @stipso
 @drostyboy
 
 www.stipso.com!

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