Holiday Marketing

Brainstorming What Western holidays can you name? What kinds of things do people buy during these holidays?

What Western holidays can you name?

What kinds of things do people buy during these holidays?

Chinese Holidays in English 春节 – Spring Festival 元宵节 – Lantern Festival 中秋节 – Mid Autumn Day 端午节 – Dragon Boat Festival 七夕 – Chinese Valentine’s Day 五一 – May Day 国庆节 – National Day

春节 – Spring Festival

元宵节 – Lantern Festival

中秋节 – Mid Autumn Day

端午节 – Dragon Boat Festival

七夕 – Chinese Valentine’s Day

五一 – May Day

国庆节 – National Day

Survey On your paper, write the numbers 1-10 like this: For each of the questions you see, answer Y es or No

On your paper, write the numbers 1-10 like this:

For each of the questions you see, answer Y es or No

Survey Pt. 1 Will you buy new clothes during Spring Festival? Will you buy 汤圆 for Lantern Festival? Did you go shopping during May Day or National Day? Did you buy 粽子 during Dragon Boat Festival ？ Did you spend more than 100 RMB on 月饼 during Midautumn Day?

Will you buy new clothes during Spring Festival?

Will you buy 汤圆 for Lantern Festival?

Did you go shopping during May Day or National Day?

Did you buy 粽子 during Dragon Boat Festival ？

Did you spend more than 100 RMB on 月饼 during Midautumn Day?

Survey, Pt. 2 Will you give gifts during Spring Festival? Did you give any gifts during Western Valentine’s Day? Did you give any gifts during Chinese Valentine’s Day? Did you do anything for Mother’s Day or Father’s Day? Will you do anything for Christmas?

Will you give gifts during Spring Festival?

Did you give any gifts during Western Valentine’s Day?

Did you give any gifts during Chinese Valentine’s Day?

Did you do anything for Mother’s Day or Father’s Day?

Will you do anything for Christmas?

Scoring Your Survey Give yourself 1 point for each “Yes” answer to questions 1-5 Give yourself 2 points for each “Yes” answer to questions 6-10 Scoring If 0-5 points, holiday marketing has a small effect on you If 6-10 points, the effect is moderate If 11-15 points, the effect is strong

Give yourself 1 point for each “Yes” answer to questions 1-5

Give yourself 2 points for each “Yes” answer to questions 6-10

Scoring

If 0-5 points, holiday marketing has a small effect on you

If 6-10 points, the effect is moderate

If 11-15 points, the effect is strong

Discussion How do Chinese people learn about Western holidays? How do companies encourage people to spend money during the holidays? How important do you think holiday shopping is for China’s economy? How important do you think holiday shopping is for the world’s economy?

How do Chinese people learn about Western holidays?

How do companies encourage people to spend money during the holidays?

How important do you think holiday shopping is for China’s economy?

How important do you think holiday shopping is for the world’s economy?

Marketing Activity Imagine you and the students at your table all work for a Chinese company Your company wants to sell products connected to a Chinese holiday to Westerners Choose a major Chinese holiday How would you market the holiday to foreigners? What would you sell? Would you change the product for Western tastes?

Imagine you and the students at your table all work for a Chinese company

Your company wants to sell products connected to a Chinese holiday to Westerners

Choose a major Chinese holiday

How would you market the holiday to foreigners? What would you sell? Would you change the product for Western tastes?