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Branding Your
Company Online
  50 Tips, Tricks and Tidbits
Branding Your
   Company Online
   50 Tips, Tricks and Tidbits




     Written by: Jessica Davis
Published by: Stiletto M...
© 2010 Stiletto Media Group. All rights reserved. No part of this document or the related files may be reproduced or transm...
This book is dedicated to all of the Small Businesses out there
            trying to make it beside the big guys.
Introduction
      Did you know that 15% of all commerce handled in the U.S. in 2007 was
      done online*? That’s over 3...
Tips, Tricks & Tidbits
          1.      Get a website

          2.      Make it Pretty and They Will Come

          3. ...
Tips, Tricks & Tidbits
          11. Email Should Match URL

          12. Offer Content Feeds

          13. Allow Send P...
Tips, Tricks & Tidbits
          21. Answer Questions

          22. Fix Issues Immediately

          23. Know What Your ...
Tips, Tricks & Tidbits
          31. Use Your Logo

          32. Use Your URL

          33. Better Business Bureau

    ...
Tips, Tricks & Tidbits
          41. Be a Sponsor

          42. Offer Podcasts

          43. Stay on Their Minds

      ...
Get A Website
             The first step in branding your company online is to get a website. It
             is imperati...
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Branding Your Company Online Sample

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Visit http://stilettomediagroup.com/bookstore to purchase the entire e-book.

Did you know that 15% of all commerce handled in the U.S. in 2007 was done online*? That’s over 3 billion dollars! And this number is increasing every year. As a small business I’m sure you would love to get a piece of that pie. Well, you can, if you successfully brand your company online.

There are a lot of websites on the Internet today, and setting your company apart from everyone else is the key to the treasure chest. The shining light in all of this, is that you no longer have to be a huge corporation to get a piece of the pie; you only need a bit of ingenuity.

Use the tips, tricks and tidbits in this ebook to push your company to the front of the e-line for your industry!

Visit http://stilettomediagroup.com/bookstore to purchase the entire e-book.

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Transcript of "Branding Your Company Online Sample"

  1. 1. Branding Your Company Online 50 Tips, Tricks and Tidbits
  2. 2. Branding Your Company Online 50 Tips, Tricks and Tidbits Written by: Jessica Davis Published by: Stiletto Media Group
  3. 3. © 2010 Stiletto Media Group. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the publisher. The publisher and author has used its best efforts in preparing this ebook, and the information provided herein is provided “as is.” Stiletto Media Group makes no representation or warranties with respect to the accuracy or completeness of the contents of this ebook and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages. This book identifies product names and serves known to be trademarks, registered trademarks or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although Stiletto Media Group cannot attest to the accuracy of this information. Use of a term in this ebook should not be regarded as affecting the validity of any trademark, registered trademark or service mark. Stiletto Media Group is not associated with any product or vendor mentioned in this book.
  4. 4. This book is dedicated to all of the Small Businesses out there trying to make it beside the big guys.
  5. 5. Introduction Did you know that 15% of all commerce handled in the U.S. in 2007 was done online*? That’s over 3 billion dollars! And this number is increasing every year. As a small business I’m sure you would love to get a piece of that pie. Well, you can, if you successfully brand your company online. There are a lot of websites on the Internet today, and setting your company apart from everyone else is the key to the treasure chest. The shining light in all of this, is that you no longer have to be a huge corporation to get a piece of the pie; you only need a bit of ingenuity. Use the tips, tricks and tidbits in this ebook to push your company to the front of the e-line for your industry! *Source: U.S. Census Bureau E-Stats Report, May 28, 2009 Stiletto Media Group 5 Branding Your Company Online eBook
  6. 6. Tips, Tricks & Tidbits 1. Get a website 2. Make it Pretty and They Will Come 3. Don’t Make Them Think 4. Cover Privacy 5. Be Transparent 6. Tell Them About Your Company 7. Secure Your Website 8. Build A Mailing List 9. Use Your Mailing List 10. Go Mobile Stiletto Media Group 6 Branding Your Company Online eBook
  7. 7. Tips, Tricks & Tidbits 11. Email Should Match URL 12. Offer Content Feeds 13. Allow Send Page to a Friend 14. Allow Social Bookmarking 15. Be Accessible 16. Offer a Guarantee 17. Offer Affiliate Programs 18. Survey Your Visitors 19. Write Your Way to Expert Status 20. Show Them How It’s Done Stiletto Media Group 7 Branding Your Company Online eBook
  8. 8. Tips, Tricks & Tidbits 21. Answer Questions 22. Fix Issues Immediately 23. Know What Your Competitors Are Doing 24. Keep Them Coming Back 25. Buy It All 26. Stay Consistent 27. Encourage Reviews and Feedback 28. Use All Areas to Sell 29. Use Articles and Bloggers 30. Be Seen Through Social Media Stiletto Media Group 8 Branding Your Company Online eBook
  9. 9. Tips, Tricks & Tidbits 31. Use Your Logo 32. Use Your URL 33. Better Business Bureau 34. Support Charities 35. Host Web Events 36. Incoming Links 37. Paid Search 38. Get Listed in Directories 39. Take Advantage of Viral Marketing 40. Free Giveaways Stiletto Media Group 9 Branding Your Company Online eBook
  10. 10. Tips, Tricks & Tidbits 41. Be a Sponsor 42. Offer Podcasts 43. Stay on Their Minds 44. Newsletters 45. Use Press Releases 46. Partner with Other Companies 47. Use Twitter 48. Comment on Blogs 49. Use Google to the Fullest 50. Don’t Forget Your Signature Stiletto Media Group 10 Branding Your Company Online eBook
  11. 11. Get A Website The first step in branding your company online is to get a website. It is imperative that your company be represented on the Internet. There are numerous services that allow you to create websites from templates and there are even more web developers out there that can help you design your website, but here is a list of “must haves” for your new site: Domain Name - should be your company’s name or an iteration of it User Friendly - make sure that your website is consistent from page to page and easy to use Search Engine Friendly - content should be keyword focused Provide Contact Information - discussed later Stiletto Media Group 11 Branding Your Company Online eBook
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