Enter The City Conference 15/6

Smarter Cities By embracingtechnology/user trends

PROBLEM ASSESSEMENTTourists / citizens want to discover / gather new things that interest them in the city.Location Owners/Cities want to generate traffic and sell more.

How we do it today?

Consumers take controltag.tf/vebwThe City and its merchants need to be actively present

Mobile Readiness

Mobile ReadinessIf you do not embrace it others will do! Be the driver and not the passenger1. Develop SOLOMO (social-local-mobile)2. Increase conveniance and make it simple3. Consistency . Governments can push this by leading by example

Example EXPERIENCEhttp://youtu.be/x8RikSjEtig

Develop a consistent experience both for tourism and commercial locations (versus international platforms). Consistency drives adoption

Prepare the visitUse extensively existing solutions : avoid to re-invent the wheel

Conclusion BenefitsUSER Enjoy a A mobile multimedia Gather richer experience of the city promotions experienceCITY Support Bring a local richer Innovation in city merchants experience marketing to adopt to the mobile visitor commerce

Thank You

Enter The City Conference 15/6

by Stijn Vander Plaetse on Jun 15, 2012

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