BetPitch is a fantasy football (FF) betting platform on which football fans compete against each other for real money in short- and small competitions. A patentable auction drafting algorithm enables players to create a unique team in a simple yet skilful way based on crowdsourced data created by the players themselves. On BetPitch.com football fans can apply their football knowledge to make money while playing the FF game they love.

2. BetPitch is a fantasy football (FF) betting platform on which football fans
compete against each other for real money in short- and small competitions.
A patentable auction drafting algorithm enables players to create a unique
team in a simple yet skilful way based on crowdsourced data created by the
players themselves.
On BetPitch.com football fans can apply their football knowledge to make
money while playing the FF game they love.
Proposition

3. • FF games are either purely recreational or allow small stakes betting only. In the UK people
spend €800 mln+ a year on online football betting. Football betting is part of society yet
current FF games – played by over 4mln+ people in the UK alone – don’t seize that
opportunity.
• FF games cover a whole season and football bettors don’t want to wait that long. They want
to make money fast.
Soccer FF games are:
Problem
#1 Not designed for a football betting audience
#2 Too repetitive and predictable to become attractive (football betting) games
In current FF games it’s possible to sign all your favourite players for a fixed price as long as
your transfer budget permits it. The consequence is that the star players are being selected by
over 50% of teams. How can you distinguish yourself as a player when all teams look so similar?

4. • Each game starts with an auction draft that will determine what players will be assigned to
your unique team. Players base their drafting strategies on insights (e.g. average player
values, signing rates) gained through community crowd-sourced data. These insights
combined with your own knowledge on such factors as the form of clubs and players allow
you to make considered choices on who to select and how much to bet.
• The first FF game in Europe to introduce in-play game components that enable players to
make tactical adjustments during the match that change scoring structures of players.
Solution
#1 FF games designed for a football betting audience
#2 Dynamic and skilful gameplay keeps the game challenging: week in week out
Short 1-week competitions of 9 players guarentee a quick but thrilling gambling experience.
Game stakes range from freemium game modes up to £100 games. Periodic jackpots and
large tournaments keep players coming back for more.

5. Idea Validation
#2 5000+ people play Fantasy League Pro
Why does the average American FF players spend $460 a year on FF games? Because NFL FF
games are more exciting and challenging. BetPitch takes some key aspects of these games –
short duration, drafting – and transforms them to fit the football sport.
#1 The NFL FF industry is worth $11 bln+
Fantasy League Pro is the only Premier League FF game that offers an auction draft.
Participating in their recreational season long games costs between £27 and £39!

6. Market Size UK
€400m+
€800m+
UK Online Football
Betting Market
Nr. of online football bettors
in UK: 1m+
50% spend by players
familiar with FF
Of the 4m+ FF players in the UK
it is estimated that at least 500k
are football bettors
Estimated UK FF
betting market
Estimated that 1 out of 10
(50k) of these bettors is
looking to bet on FF.
€40m+
*The UK is an interesting market on its own but note that there is still lots of room for
expansion into other European, Asian and (South) American markets.

7. How The Game Works
1. Start a new game
Game mode
Match week
Stake
2. Select a formation

8. 3. For each position in your formation
Scroll through the list of available
players and add 3-6 players to your
shortlist.
Set a bid for each prospective
signing. You receive £150m transfer
budget at the start of the game.
Change the order in which you
want to approach the shortlisted
players by altering their ranking

9. 4. Let the matches start
Evaluate draft results
Give tactical instructions
Chat against opponents
5. The 3 teams with the
most points at the end of the
matchweek win cash prizes
Once you submit the draft you will automatically join a 9-player
competition. Then a patentable algorithm, based on ranking and bidding
factors, assigns 11 unique players to each team in the competition.

10. Revenue Model
#1 A 10% commission fee charged on top of each bet
A model that has already proven its effectiveness in the online poker industry. Each time a
player starts a new game he pays a 10% commission fee on top of the stake played for (e.g.
£5.00+£0,50).
#2 Showing ads to freemium players
The largest chunk of BetPitch players will likely play the game for free. These players will be
targeted with ads. Ads can be shown on a variety of places (e.g. the homepage, drafting pages
and the game lobby) but should never disturb the game experience too much.

11. Competitors Analysis (1/2)
The only FF Betting game (note: Betting here is seen as playing against other players for money) on
the market is TotelFootball but their game is very simplistic and does not have a drafting feature.

12. Competitors Analysis (2/2)
Draftsoccer and UniqueFC are the only FF game offering a free drafting mode but these games are
both very poorly executed.

13. The game will be launched desktop first but it goes without saying that mobile devices
will fulfill an important role in BetPitch’s future.
A Multi-Device Strategy

14. Competitive Advantages
#1 First mover advantage
In Europe no dedicated community based platform for fantasy football betting exists yet.
#2 Valuable community crowdsourced data
BetPitch is unique in that it enables players to base drafting decisions on crowdsourced data
from the players. These data become more accurate and valuable over time.
#3 A patentable algorithm that is hard to copy
A patent might not help much in the early stages but the data mining and data aggregagation
technology behind the game do raise the entry barrier significantly.

15. Stijn van Lieshout
Guest Contributor for Business Insider and BigData-Startups,
Certified Google Partner,
Digital Strategist at BounceSpace,
Msc Digital Marketing
Founder
Why Me
“This idea needs a person with
strong data-crunching skills and
business know-how to lead the way.
As an analytical digital marketer I
can be of major value by measuring
if the start-up is still on the right
track. I can be the visionary behind
the game who ensures that the
strategy aligns with the needs of
our community.”
Read more about Stijn

16. vanlieshout.stijn@gmail.com linkedin.com/in/stijnvanlieshout
Looking for a Tech Co-Founder
Is this the type of startup idea you would like to join and do you meet these criteria?
• A strong computer science background
• Living in or willing to move to Amsterdam
• Available for at least 20 hours a week (preferably full-time and beyond like myself)
• Affinity with football is a big plus
Then don’t hesitate to send me a message! I have a solid product demo ready that I can show you.