The Musical Network 2.0 & 3.0 Stijn Bannier IBBT-SMIT, VUB COST 298 – The User and the Future of Information and Communication Technology 13-15 May 2009, Copenhagen.

Research questions and methodology The musical network 2.0 & 3.0 Which changes were brought to the musical network by Web 2.0? Which changes can we expect from Web 3.0? Which role has the user of the Internet and the consumer of music in these changes? Theoretical reflection and literature review (ANT)

The musical network 2.0 & 3.0

Which changes were brought to the musical network by Web 2.0?

Which changes can we expect from Web 3.0?

Which role has the user of the Internet and the consumer of music in these changes?

Theoretical reflection and literature review (ANT)

Presentation overview The Musical Network Web 2.0 & 3.0 The Musical Network 2.0 The Musical Network 3.0 Challenges for the future

The Musical Network

Web 2.0 & 3.0

The Musical Network 2.0

The Musical Network 3.0

Challenges for the future

The Musical Network Andrew Leyshon, “Time – space (and digital) compression: software formats, musical networks, and the reorganisation of the music industry” in Environment and Planning A , (33) 2001, 61.

Web 2.0 & 3.0 Web 2.0 Web sites and services based on participation, collaboration and sharing between users Users are able to create, consume and remix data from multiple sources Web 3.0 A hybrid, semantic and intelligent web made possible by the convergence of several new technologies These technologies create personalised data and make content more usable and accessible for users

Web 2.0

Web sites and services based on participation, collaboration and sharing between users

Users are able to create, consume and remix data from multiple sources

Web 3.0

A hybrid, semantic and intelligent web made possible by the convergence of several new technologies

These technologies create personalised data and make content more usable and accessible for users

The Musical Network 2.0 Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am)

Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am)

The Musical Network 2.0 The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The Musical Network 2.0 Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am) Reproduction: MP3 > social tagging and cluster analysis

Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am)

Reproduction: MP3 > social tagging and cluster analysis

The Musical Network 2.0 The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The Musical Network 2.0 Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am) Reproduction: MP3 > social tagging and cluster analysis Distribution: Social networks, P2P-networks, online 2.0 media (e-zines, blogs) Consumption: The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption > abundance of content?

Creativity: New media and technologies facilitate amateurs/consumers to produce (professional) content > produser or prosumer (pro-am)

Reproduction: MP3 > social tagging and cluster analysis

Distribution: Social networks, P2P-networks, online 2.0 media (e-zines, blogs)

Consumption: The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption > abundance of content?

The Musical Network 3.0 Creativity: Hybrid services for online collaboration, jamming or interaction with fans

Creativity: Hybrid services for online collaboration, jamming or interaction with fans

The Musical Network 2.0 The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The Musical Network 2.0 The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The Musical Network 3.0 Creativity: Hybrid services for online collaboration, jamming or interaction with fans Reproduction: Machine generated metadata

Creativity: Hybrid services for online collaboration, jamming or interaction with fans

Reproduction: Machine generated metadata

The Musical Network 2.0 The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The prosumer (or produser) influences the networks of creativity, reproduction, distribution and consumption.

The Musical Network 3.0 Creativity: Hybrid services for online collaboration, jamming or interaction with fans Reproduction: Machine generated metadata Distribution: Hybrid ‘internet-of-things’ > integration of physical products and online services Consumption: The user has the advantage of personalised recommendations based on 2.0 data and 3.0 services and metadata

Creativity: Hybrid services for online collaboration, jamming or interaction with fans

Reproduction: Machine generated metadata

Distribution: Hybrid ‘internet-of-things’ > integration of physical products and online services

Consumption: The user has the advantage of personalised recommendations based on 2.0 data and 3.0 services and metadata

Challenges for the future To what extent is it a matter of ‘user’ generated content in the case of Web 3.0? Will user or machine generated services manage the abundance of content? How will the music industry (finally) react to the Web 2.0 and 3.0 developments? To what extent will other creative industries (books, art, movies) interpretate the music industry’s (lack of) agency?

To what extent is it a matter of ‘user’ generated content in the case of Web 3.0?

Will user or machine generated services manage the abundance of content?

How will the music industry (finally) react to the Web 2.0 and 3.0 developments?

To what extent will other creative industries (books, art, movies) interpretate the music industry’s (lack of) agency?

Q & A Thanks! s [email_address]