View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Seeks innovative solutions to aggregate, categorize, personalize and distribute enriched cultural information
The concept of privacy
Is the end of privacy near? "The age of privacy is over” Zuckerberg (Facebook)
Is the end of privacy near? “You already have zero privacy, get over it” McNealy (Sun Microsystems)
Is the end of privacy near? “It is just as difficult to live in a self-made hell of privacy as it is to live in a self made hell of publicity” MichealHutchence (INXS)
Is the end of privacy near? “Privacy is not hiding behind screens when we do something naughty or embarrassing, privacy is intrinsic to liberty” Scheinder (security technologist)
Is the end of privacy near? “Privacy is not something I’m merely entitled to, it’s a prerequisite” MarlonBrando (actor)
Is the end of privacy near? “It was said of me that I suffered from an Obsessional Privacy. I can only suppose it must be true”Dirk Bogarde (actor and author)
Reactions on Facebook Petition All these initiatives represent a small minority of the FB community Initiators are not the average Facebook users, but privacy organisations Tools
Other indicators Quit Facebook Day 31/05 Figures revealed by Facebook A third of Facebook users customized their privacy settings after the policy changesinDecember 2009 (transition tool) More open, closed or no change at all?
Alive or not, but still protected “I am surprised by this sudden change of policy. I can’t understand that, because it is in the interest of social network sites to give users control of their privacy” VivianneReding “It is unacceptable that the company [facebooknvdr.] fundamentally changed the default settings to the detriment of the user” Article 29 Working Party
Alive or not, but still protected Europeguaranteesprotection of personal data through the Data ProtectionDirective(46/95 EC) SocialNetwork Sites do processpersonal data Personal = relating to identifiedoridentifiablenaturalpersons Processing = anyoperationor set of operationsperformeduponpersonal data The Data ProtectionDirective is basedon4 principles: Proportionality Finality Transparancy Legitimacy
Data ProtectionPrinciples Proportionality andFinality: need to know NOT nice to know ✗ No one can collect data for the purpose of collecting
Data ProtectionPrinciples Transparancy: Fair processing THROUGH a guaranteed minimum level of information ✗Unaware users are vulnerable users
Data ProtectionPrinciples Legality: processing after NOT before user consent ✗Consent = opt-in ≠ opt-out
Moving from opt-outto opt-in A user-centered privacy approach In control & ability to tweak Transparent recommendation engine Gives a justification of the recommendations and profile use and creates greater commitment Leads to knowledge, trust and involvement with complex data flows CUPID’s cultural profile as a personal tool to structure an experienced abundance of event information
To conclude: Trading of privacy for personalisation? Facebook’s opt-out model guarantees the largest possible database… as it is a profit-organisation CUPID shows that privacy-friendly personalization services and social networks compliant with European Data Protection principles are possible and may be appreciated In a user-driven and participatory media environment consumer awareness, media literacy and self-protection are important in order to exercise power Opt-in can further enhance users’ power Allow changes to settings after consenting!
Thanks for listening! Chris.Vleugels@vub.ac.be Griet.Verhenneman@law.kuleuven.be Stijn.Bannier@vub.ac.be