Communications Area Our Role into AIESEC The Communications Area is responsible for communication and proper implementation of the AIESEC Brand Experience at national and local level.
Brand Experience Toolkit The Brand Experience is a simple way to understand how our target audiences (members, supporters and enablers) experience (or interact with) the AIESEC brand. Global Brand Experience Toolkit (2007) http://myaiesec.net/content/viewfile.do?contentid=16420# Global Brand Experience Wiki http://myaiesec.net/content/viewwiki.do?contentid=10015075
Communications Team Our Role into AIESEC We generate top mind recognition of the AIESEC brand experience between the AIESEC stakeholders. As support area of the AIESEC core work, we are responsible for establishing high quality communication channels to ensure a c orrect information flow between the different entities of our global network members, teams, local committees, countries and external environment In the same way we are responsible for the achievement of results and sustainable growth of our core areas.
Communications Processes In AIESEC <ul><li>Internal Communication </li></ul><ul><li>External Communication </li></ul><ul><li>Brand Management </li></ul>
Internal Communication <ul><li>Internal Communication is the communication that relates directly to the foundation of the organization: the people! – Members, EBs and supporters – that give the organization its ability to function. It includes the Physical Interactions (Communication skills such as public speaking, listening, moderation) and use of Virtual methods/channels (MyAIESEC.net, e-mail, virtual communities, tools) </li></ul>
Internal Communication Internal Communication- Virtually Connected http :// myaiesec.net / content /viewwiki.do?contentid=10048575# How to Do wiki PIMP myaiesec.net http://www.myaiesec.net/content/viewwiki.do?contentid=10034447
Communications Processes Internal Communication Communications Planning: Definition of messages, targets, timelines and results of our internal Campaigns Information flow through the organizational structure : governance, accountability, conveys decisions, transparency, synergy between teams. Organizational culture : good organizational environment, rewards and recognition for members, transparency. Connection with the AIESEC network : projects and initiatives positioning, networking with other local committees (in the national and global network)
<ul><li>External Communication is the area of Communications in AIESEC that make our work more visible externally, with the students, organizations, and all the stakeholders we want to contact to (students, organizations . It includes: Presence in Media, Public Relations, Website and other external online channels . </li></ul>External Communication
Communications Processes External Communication Communications Planning: Definition of messages, targets, timelines and results of our External Campaigns Marketing Organizational Relations : publicity, positioning of local projects and initiatives, supporting partnership relationship management. Relations with media organizations and public relations : supporters on learning, supporters on positioning activities. Stakeholders Approach: Give a correct message of our identity to our stakeholders
Brand Management <ul><li>The correct management of the brand means the image and reputation we want other to associate with our organization. </li></ul><ul><li>The correct use of our visual identification created influence to others and generate value. </li></ul>
Communications Processes Brand Management Marketing materials: should be aware of the marketing materials all your LC’s are using; importance of brand alignment in your country Web 2.0 Strategy (LC Website) : Alignment of a Local website with our Web 2.0 Strategy. Brand education to members: The Brand Experience should be used for educating your members about our brand as well as ensuring all products in your country are aligned. Brand audit: What a Brand Audit is, why it is useful and how you can utilize this to the benefit when developing your communication messages.
Communication Plan <ul><li>A Communications Plan describes how you intend to communicate the right messages to the right people at the right time. Within a Communication Plan, the communication goals, stakeholders and strategies, activities and timeframes are described. A Communication Plan helps you keep everyone informed so that you can communicate a consistent message to your target audience. </li></ul><ul><li>Why do we need to create Communications plan? </li></ul><ul><li>• To raise visibility of AIESEC and increase awareness about it </li></ul><ul><li>• To create right understanding of AIESEC </li></ul><ul><li>• To communicate our success that may help us in our search for future members and partners All of these are good reasons to sit down and plan what we are going to say, whom to say it to and how we are going to take action. </li></ul>