Sell What Can't Be Copied (Chris Castiglione - eComm 2009 Amsterdam)

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Favorites, Groups & Events

    Sell What Can't Be Copied (Chris Castiglione - eComm 2009 Amsterdam) - Presentation Transcript

    1. Copy What Can’t Easily Be Sold & Sell What Can’t Be Copied Chris Castiglione eComm 2009 Amsterdam www.ccastig.com www.twitter.com/castig Monday, November 2, 2009
    2. Music Industr(ies) Monday, November 2, 2009
    3. 2 Problems for Musicians Problem #1: Getting people to listen to your music Problem #2: Getting someone to give you money Monday, November 2, 2009
    4. FREE Monday, November 2, 2009
    5. Information wants to be free! Stewart Brand Monday, November 2, 2009
    6. Information wants to be free! ...but it also wants to be expensive! Stewart Brand Monday, November 2, 2009
    7. FREE? -------------- $$$? Monday, November 2, 2009
    8. 1. Monday, November 2, 2009
    9. Getting people to listen to your music Monday, November 2, 2009
    10. Pervasive Monday, November 2, 2009
    11. F Pervasive e e Monday, November 2, 2009
    12. Monday, November 2, 2009
    13. Monday, November 2, 2009
    14. Monday, November 2, 2009
    15. Monday, November 2, 2009
    16. Chris Brown’s “Forever” back in the iTunes top 10 Monday, November 2, 2009
    17. Michael Angelakos Monday, November 2, 2009
    18. Monday, November 2, 2009
    19. Monday, November 2, 2009
    20. Monday, November 2, 2009
    21. Monday, November 2, 2009
    22. Monday, November 2, 2009
    23. Monday, November 2, 2009
    24. Monday, November 2, 2009
    25. Monday, November 2, 2009
    26. it’s being remixed into background music on videos...like this......one... Monday, November 2, 2009
    27. Monday, November 2, 2009
    28. Monday, November 2, 2009
    29. 2. Monday, November 2, 2009
    30. getting someone to give you money Monday, November 2, 2009
    31. Personalization Embodiment Accessibly Findability Authenticity Immediacy Kevin Kelly Monday, November 2, 2009
    32. Personalization i wordpress............................. Monday, November 2, 2009
    33. Embodiment Monday, November 2, 2009
    34. Accessibility Monday, November 2, 2009
    35. Findability Monday, November 2, 2009
    36. Authenticity Monday, November 2, 2009
    37. the same information Immediacy Monday, November 2, 2009
    38. Josh Freese $50 CD + Thank you phone call Monday, November 2, 2009
    39. $250 CD + Lunch Together Monday, November 2, 2009
    40. $2,500 CD + Drum Lesson & Foot Massage Monday, November 2, 2009
    41. $5,000 CD + writes a song about you Monday, November 2, 2009
    42. $75,000 CD + joins your band for a month... Monday, November 2, 2009
    43. Monday, November 2, 2009
    44. Monday, November 2, 2009
    45. Monday, November 2, 2009
    46. Why is this Important? Monday, November 2, 2009
    47. 2 Problems Problem #1: Getting people to use your stuff Problem #2: Getting someone to give you money SOLUTION: Copy What Canʼt Easily Be Sold + Sell What Canʼt Be Copied Monday, November 2, 2009
    48. Chris Castiglione www.ccastig.com www.twitter.com/castig Monday, November 2, 2009

    + University of AmsterdamUniversity of Amsterdam, 3 months ago

    custom

    319 views, 0 favs, 2 embeds more stats

    Stewart Brand once said, “Information wants to be more

    More info about this presentation

    CC Attribution License

    Go to text version

    • Total Views 319
      • 273 on SlideShare
      • 46 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 8
    Most viewed embeds
    • 45 views on http://www.ccastig.com
    • 1 views on http://ccastig.com.

    more

    All embeds
    • 45 views on http://www.ccastig.com
    • 1 views on http://ccastig.com.

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    What's New

    © 2009 SlideShare Inc. All rights reserved.