Copy What Can’t Easily Be Sold
&
Sell What Can’t Be Copied
Chris Castiglione
eComm 2009 Amsterdam
www.ccastig.com
www.twitter.com/castig
Monday, November 2, 2009

Music Industr(ies)
Monday, November 2, 2009

2 Problems for
Musicians
Problem #1: Getting people to listen to your music
Problem #2: Getting someone to give you money
Monday, November 2, 2009

FREE
Monday, November 2, 2009

Information wants to be free!
Stewart Brand
Monday, November 2, 2009

Information wants to be free!
...but it also wants
to be expensive!
Stewart Brand
Monday, November 2, 2009

FREE?
--------------
$$$?
Monday, November 2, 2009

1.
Monday, November 2, 2009

Getting people
to listen to your music
Monday, November 2, 2009

Pervasive
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F
Pervasive
e
e
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Chris Brown’s “Forever” back in the
iTunes top 10
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Michael Angelakos
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it’s being remixed into
background music on
videos...like this......one...
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2.
Monday, November 2, 2009

getting someone
to give you money
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Personalization
Embodiment
Accessibly
Findability
Authenticity
Immediacy
Kevin Kelly
Monday, November 2, 2009

Personalization
i wordpress.............................
Monday, November 2, 2009

Embodiment
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Accessibility
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Findability
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Authenticity
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the same information
Immediacy
Monday, November 2, 2009

Josh Freese
$50 CD + Thank you phone call
Monday, November 2, 2009

$250 CD + Lunch Together
Monday, November 2, 2009

$2,500 CD +
Drum Lesson
& Foot Massage
Monday, November 2, 2009

$5,000 CD +
writes a song
about you
Monday, November 2, 2009

$75,000 CD +
joins your band for a month...
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Why is this
Important?
Monday, November 2, 2009

2 Problems
Problem #1: Getting people to use your stuff
Problem #2: Getting someone to give you money
SOLUTION:
Copy What Canʼt Easily Be Sold
+
Sell What Canʼt Be Copied
Monday, November 2, 2009

Chris Castiglione
www.ccastig.com
www.twitter.com/castig
Monday, November 2, 2009