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Sell What Can't Be Copied (Chris Castiglione - eComm 2009 Amsterdam)

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Stewart Brand once said, “Information wants to be free. And it also wants to be expensive,” but how do we recognize the difference between what wants be free and what wants to be expensive? In ...

Stewart Brand once said, “Information wants to be free. And it also wants to be expensive,” but how do we recognize the difference between what wants be free and what wants to be expensive? In this talk my goal is to provide a definition for what should and shouldn’t be given away for free.

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Sell What Can’t Be Copied (Chris Castiglione - eComm 2009 Amsterdam) Sell What Can’t Be Copied (Chris Castiglione - eComm 2009 Amsterdam) Presentation Transcript