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Stories to help you better your presentations

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This is a compilation of stories and ideas to help you better your presentations. Includes examples of slide design and others. Also available in multi-touch ibooks version for the iPad. Most ...

This is a compilation of stories and ideas to help you better your presentations. Includes examples of slide design and others. Also available in multi-touch ibooks version for the iPad. Most information is also available from www.stickyspy.com.

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Stories to help you better your presentations Presentation Transcript

  • 1. Sticky PresentationsStoriesto help you better yourpresentations ANG TIAN TECK
  • 2. Sticky PresentationsStoriesto help you better yourpresentations ANG TIAN TECK
  • 3. Sticky Presentations - Stories to help you better your presentationsby Ang Tian TeckISBN: 978-981-07-4919-4First published in Nov 2012 by Sticky SPY®Sticky SPY and Sticky Presentations® is a registered trademark of Sticky SPY Pte Ltd.Copyright 2012 Sticky SPY Pte Ltd. All rights reserved.
  • 4. A step at a time Presentation is something that we cannot ignore today as it is almost the way of life for many of us. This is especially true for those who are climbing the corporate ladder or individuals who engage with clients. To many, presentation is just a series of PowerPoint slides populated with information. To me, I would like to think of presentation as an opportunity that needs to be delivered with precision and clarity. The visual design then becomes important to ensure that information that we are presenting is clear and that will leave a lasting impression. It might be difficult to change completely overnight. However, any attempt to better your presentation design is a move towards the right direction. Taking a step at a time is important to ensure we are not overwhelmed by ideas that are new to us. This book presents a collection of stories, tips, and ideas that you can use to help you in your presentation slides. Take a step at a time in your journey to better your presentations. A good place to begin is to follow the 10 suggested activities in Chapter 2. 4
  • 5. SPY to Sticky Simple Take a step at a time to ensure simplicity in your presentation. This applies to your presentation slides, the message that you convey, the story that you tell, and everything else about your presentation should be simple. Always remember that people can only remember simple things. Anything that is too complex and complicated is difficult for people to remember quickly. In a presentation we only have a short time to deliver our message. The simpler our message the easier to remember. Persuasive Take a step at a time to ensure your presentation is persuasive. People must believe your message. We would have failed if no one believed in the ideas that we are presenting. Deliver your message from an angle that your audience is able to relate to. Use terminologies and examples that your audience is familiar with. Facts and figures in our presentation must concrete and credible. Most importantly, we must totally believe in the idea that we are presenting. 5
  • 6. YouthfulTake a step at a time to ensure that your presentation is youthful. Peoplelike fresh ideas. People like to see things that are not common. Youthfulvisuals attract more attention and give your audience reasons to want tolisten to what you have to say. Carefully select images and words thatsurprise your audience.StickyThe above 3 ingredients if applied correctly will make your presentationSticky. Sticky is a term used to describe idea that sticks to the minds of youraudience. When we deliver our presentation, we want our audience toremember what we are presenting. We want our ideas to stick for as long aspossible. Design your presentation with the simplicity, persuasiveness, andyouthfulness (SPY) to achieve Sticky Presentations. 6
  • 7. Before & AfterexamplesThe next few pages are examples of conventional slides (Before)redesigned to be sticky (After). Every slide content is different andthere are many exciting ways that we can present and deliver ourcontent. These examples will give you a general idea on what youcan do to make your presentation slides more exciting. 7
  • 8. BEFORE AFTER
  • 9. BEFORE AFTER
  • 10. BEFORE AFTER
  • 11. BEFORE AFTER
  • 12. BEFORE AFTER
  • 13. Try These10 focused activities to get you started to achieving Amazing Sticky Presentations®
  • 14. Designing great presentations require dedication and adifferent approach.Here I aim to share with you 10 focused activities that will help you get startedin the direction of creating great presentations using the Sticky Presentationsapproach. It employs a different and non-conventional approach to presentationdesign and delivery.Effective presentations involve many factors. One of which is your visual design.Another is the delivery approach. Sticky Presentations® focuses primary in thearea of visual design, giving you ideas to develop presentations that createlasting impressions.Try out these activities for your next presentation and see how far it brings you.Always remember that designing great presentations is a journey. Take a small step at a time.
 Your best presentation is always your next presentation. 14
  • 15. Always start your design on a blank page.Try not to use templates provided by your presentation software. Starting with a blankpage gives you the freedom to explore beyond the boundaries of the template. Imaginebeing able to do anything on a page without constrain. Imagine being able to write,draw, doodle or simply express your thoughts on the page.Starting with a blank page gives you endless possibilities in how things should be placedon your slides. If you decide to use an image, you can place it anywhere in any sizes.Text can also be in any color that you choose, or any size, even styles and font.It might not be easy when you think of starting with a blank page, but once you getstarted, you will never want to stop. Because starting with a blank page brings out thecreative you. You are forced to think differently and beyond the constrains of templates.Free yourself from the roadblocks.A fresh start is always a good start.
Start with a blank page. 15
  • 16. Plan your presentation slides on paper before you create them on your computer. Inother words, go analog when planning your storyboard. Planning on paper allowsyou to focus on your presentation content instead of fighting with technology.Very often we get stuck in technology trying to figure how to use certain features.Thus not making the correct use of our time. At the end of the day we alwayscomplain that there is not enough time to develop good presentation slides.Planning on paper also helps us in activity one, that is to start with a blank page. Youare not constrained by any template when you plan on paper. Do not worry about notbeing able to draw, write or organise content neatly. You can do that with the help oftechnology later.It is important to note that planing on paper allows us to think out of the box. Thinkdifferently from how you will usually develop your slides when you are using acomputer.Focus on your content, not the technology. Plan on paper. 16
  • 17. Your presentation slides are useful only if your audience can see the content on yourslides. Regardless of the type of information you are presenting, may it be text, achart, a table, a diagram or a photo, always ensure that your audience can see whatyou are putting up on the big screen.A general guide is to show things big. Be sure that the last row can see the smallestobject on your slide. If your intention is to present specific information to youraudience, make those information visible and easy to read. Removing unnecessaryinformation from your presentation slides will also reduce the clutter and allowingmore space to make your primary information larger and visible.If you have lots of content to present, try breaking them into multiple slides. Showinglesser information on each slide will help you move towards making your slidecontent larger and more visible.Remember that if your content is too small to be seen, it’s likely that they are notimportant, and should’t not be on your presentation slides at all.Make it BIG . Be visible. 17
  • 18. Use images whenever possible in your presentation slides. Carefully selectedimages can enhance your presentation visuals beyond what text alone can do.Studies suggest that using images in your communications is 5 times moreeffective when compared to using text alone. People remember images better thantext because images are exciting and more expressive when used correctly.Images you choose to use must have a purpose. Do not throw in an image becauseyou think it’s nice but does not really convey your message. Again, as a presenter,you must know how to talk about the image you are presenting on the large screen.It is also important to use high resolution images. You want your images to look good whenprojected on the large screen. Low resolution images will look grainy when enlarged and doesnot look professional. There are many affordable image library that you can acquire highresolution images for presentation at a low cost.Consider keeping a library of images that you capture on your own with your digital camera.Keep your camera handy with you to capture interesting things that you see everyday.Be exciting. Use images. 18
  • 19. When you start drawing your ideas, you start to look at things in a differentperspective. Your presentation slides will become more exciting. Your delivery willmirror the new perspective you created.Convert boring textual content into illustrations, charts, diagrams, objects — all ofwhich you can position anywhere on your slides making them interesting. Use boxes,use circles, use talk bubbles, use arrows, use big text. Use anything but paragraphs oftext.Think about how you can represent your wordy content with simple drawings usingtools from your presentation software. You don’t have to be an artist to drawrectangles, circles, and arrows. Once you start drawing, more ideas will flow in andyou will soon find it easier and easier.When you draw your ideas, it’s less likely that you will use a given template thatconstrains you to the bullet points format. Bullet points are bad because it blocksyour mind from thinking beyond the template.Make your ideas exciting. Draw your ideas, don’t write. 19
  • 20. How your presentation slides look, should be part of your design. It should not be anafter thought to fill in the blank space. Very often we throw in an image or twobecause there are blank spaces in our slides.It is important that content (images, text, objects) of your presentation slides iscarefully thought through and is there because you intended it to be. By makingcontent part of your design helps you focus on how you want to convey the message.Having focus makes your delivery more effective and exciting.Always ask yourself, “Why am I showing this in my presentation slide? Is itimportant? Do my audience need to see this?”.Decorating makes us loose focus and we end up having slides that are complex anddifficult to understand. Every element on your presentation slides must have apurpose to convey your intended message.Have a plan when you create your next presentation.Design, do not decorate. 20
  • 21. Keep your messages simple when you build your presentation slides. Simplemessages are also very focused and easy to digest. People can only remembersimple messages. Show them simple things, read them a simple message, tellthem a simple story, and they will likely to remember.Your presentation slide is not a document. Do not use documentation format inyour presentation. Documents contain detail and complex information.Presentation slides are meant to be simple and easy to understand. Break downcomplex information into smaller chunks for the purpose of presentation. Youmight increase the number of slides in your presentation deck, but that’s okay.Showing less information makes your presentation slides simpler, more focused, and easierfor you to bring your ideas across. It also allows your audience to grasp and retain theinformation longer.Make things easy for your audience. Don’t let them think too much about what you aresaying or showing. Tell them exactly what you want them to hear. Show them exactly whatyou want them to see.Pamper your audience.Keep your presentation slides simple. 21
  • 22. To create a presentation that leave lasting impressions, you have to explore beyond thethings you see everyday. There are many ways to show the same things on yourpresentation slides. Explore and experiment with object’s positioning and size.Make things larger than your screen size. Display objects partially. Hide part of yourimage from the visible area of your slide. You can apply these techniques to text andimages—objects that you use to convey your messages.Exploring beyond what you can imagine. Give your presentation visuals greater impactby rotating selected objects or adding a shadow. You will be surprise by the results fromthese minor adjustments that you have made.Never stop until you are fully satisfied and like what you see. If you love what you see,your audience will likely to love them too.Nothing is impossible. Explore beyond.Leave a lasting impression. 22
  • 23. Anything is possible if you are inspired to share your ideas with people you meet.Inspiration gives you the energy to create exciting things. If you want to create anddeliver a presentation that blows your audience minds, find that inspiration.You might not find your inspiration if you sit in front of your computer to designyour presentation slides. Go for a walk, go to a cafe, do something else. Clear yourmind and you’ll find inspiration.Unique ideas do not always flow in. You need something to trigger you to give youthe spark of ideas. Sometimes it is just by looking out of the window, watchingtelevision in the middle of the day or indulging in a tub of insanely great tasty ice-cream. The sweet chocolatey taste will give you the boost of energy you need tocreate something exciting.Weave away from your seat. Be inspired. 23
  • 24. To deliver a great presentation, you need to have full control of your deliverytool. When possible, it is best to use your own computer during thepresentation delivery.Using your own computer ensures that your presentation will display the wayyou want it. And you can be sure that alignment, layout and custom font thatyou use (if any) will display properly.Putting your presentation in a thumb drive to present using anothercomputer stands a risk of your great presentation not displaying correctly. The other computer might not have the custom font that you are using. The version of the presentation software in the other computer might not be the same version that you used to create your presentation. To ensure your presentation remains insanely great, you must take control. Use your own computer. 24
  • 25. Stories
  • 26. Create W hat makes a presentation interesting? Is it the message? Is it the images? Or is it the way the presenter delivers the presentation? To create a lasting impression in our presentations, we need to think differently. We need to move away from the conventional way of how we design our presentation slides. If the presentation is important, 27
  • 27. The Challenge Many of us struggle with our presentation slides when we try to think differently beyond bullet points. When I say bullet points, I meant the approach that we take to design and develop our presentation. It seems that most presenters are very comfortable with the fact that they are able to put every word they want to say in the slides. This supposedly acts as notes to the presenter. It also means that they can read from the slides during the presentation. What I am trying to say is that we are all really taking the easy way out in our approach tothen we have to find ways to ensure it creates presentation design and expect our audience tolasting impressions. After all, in a sales fully understand the content that we arepresentation, we usually only have one chance to delivering. Majority of us do not spendmake it, or loose it. enough quality time preparing for our presentations. We usually allocate 28
  • 28. very little time for preparation prior to the This would also mean that the things that we putactual presentation. This is because we trust the on our slides, text, images, diagrams, etc., havetemplate that is available in PowerPoint to to be very focused and easily seen from the back “bullet-point” the things we want to say. row. Another approach that we see often is We also need to be selective on what goes on replicating information (including our presentation slides. Text or images that layout format) from product doesn’t help to effectively convey our brochure onto our presentation messages should be left out. It is not alwaysslides. Product brochures format, although they easy to throw out things cause every one oflook pretty, is not an effective format to be used us have too much knowledge and we alwaysas presentation slides. Most product brochures think that everything is important.have very detailed information and paragraphsof text designed for reading. They are not The Presentation Toolnecessary suitable for presentation slides A very common presentation tool that is widely used by many is PowerPoint. It is theIn presentations, we need to ensure that standard presentation software. However,our presentation slides are simple there other tools available today that we can choose as an alternative. Some Mac usersand that they convey the might prefer to use Apple’s Keynote, a veryappropriate messages effectively. 29
  • 29. versatile presentation tool available only on the Lasting ImpressionsMac. Another new and interesting presentation Here comes the difficult question. How do Itool that recently surfaced is Prezi. Prezipresents an interesting perspective on slide even start to develop a presentation design. that creates lasting impressions? The use of PowerPoint has become more than There are many schools of thoughts and varied just a presentation tool. It is being used as a approaches to presentation design on how to do multipurpose tool—documentation, this. A common take away from all these outlining, drawing, page layout, charting, approaches is that our presentation slides must printing of tags/labels, and all things be simple. Here I will elaborate on the Sticky that we can think of. So much so that this SPY concept, the concept behind Amazing Stickyhas become so convenient for us to show just Presentations.about anything that we have in PowerPoint aspresentation slides during our presentation. We The Sticky SPY concept introduces simple ideasneed to reconsider. Use the right tool correctly that create lasting impressions. The 3for the job. ingredients that make presentations Sticky are SPY, which are acronyms for Simple, Persuasive, and Youthful. The general idea is to ensure that our presentation slides are simple and focused. They also have to be persuasive in the sense that 30
  • 30. people must be able to relate to presentation session, our audience canour messages or images that only remember simple things. Sowe use to convey messages. the simpler our messages are, theThe third ingredient, Youthful, better. Many of us tend to thinksuggest that our presentation that by being simple, we will not beslides must be fresh and viewed as experts. So as a result, weexciting. try to clutter our presentation slides and make them moreWe should use images that complex.are different from whatpeople see everyday. The Among other things, our real objectivecombination of the 3 ingredients to present is to ensure we communicategives stickiness to presentation slides. our ideas effectively and that our audienceThe degree of stickiness depends on how achieved understanding at the end of theeffectively we are able to apply this Sticky SPY session. But of course, unless our objective is toconcept. confuse our audience, then we will design our presentation slides to confuse.Simplicity is the key to havingour presentations create lastingimpressions. Given the limited time in any 31
  • 31. The Journey Having read this article is only theMoving from conventional approach to the use beginning. There areof Sticky Presentations approach is not a more to making yourdestination, but a journey. It is not always presentation stickypossible to achieve Stickiness overnight. But we and to ultimatelyneed to take the first step to understand the achieve Amazing Stickyconcept and apply it to our next presentation. Presentations®. We needDifferent types of presentations to different to open up our minds andkinds of audience require different thinking. look beyond bullet-pointMost of preparation and development time styles of presentationtaken to do a presentation that creates lasting design if we want to make our presentationimpressions is thinking and researching time. Sticky and create that lasting impression.Unfortunately there are noshortcuts to this process. A presenter that isalready familiar with this approach can howevershorten development time by half. 32
  • 32. W e often hear that using images makes our presentation slides more exciting. We were told to stay away from bullet points and replace textwith images. And so we go searching for appropriate images for our slides,only to realised that we are faced with other challenges.It is easy to just copy-and-paste an image on our presentation slides. But tomake it exciting becomes very subjective and poses a challenge to those whoare not as creative.Here are 5 simple quick ideas on how you can arrange your selected image(images) to make your presentation slides interesting. 33
  • 33. 1 Make your image the entire screen. A big image that your audience can easily see is more exciting than a small image that you place in the middle of your screen.2 Make your image bigger than your screen. If you have a high-resolution image, you can create the effect of having your image jump out of the screen by enlarging the image beyond the size of your presentation slide.
  • 34. 3 Showing partial image on the left of your screen. If you need space on your slide for some text, you can show part of the image. Having some parts of an image hidden can be ex- citing at times.4 Floating images. If you have 2-3 images that you want to show at the same time, rotate the images slightly and adding a frame style to your image, then floating them on the top half of the slide can be an interesting option. 35
  • 35. 5 Two-thirds image with title and text overlay. If you have an image with a large enough free space where you can overlay text, you can crop the image to about two-thirds of the screen height. Position the image at the upper side of your slide, and leave the bottom one- third space for your text title.When you next work on your presentation slides, give the above a try. Explore further and you mightdiscover new ideas on how to make images exciting on your slides. 36
  • 36. T he key objective of any presentation is to communicate our ideas effectively. We want to ensure that in a single presentation session we getour ideas across faster, increase retention, harness greater acceptance, andultimately improve closing rate.How can we achieve this? How can we create messages and visuals that areSticky to help us communicate our ideas effectively. 37
  • 37. Using Power of Three is one of the ways we can deliver a Sticky story.achieve stickiness. We simplify our presentation Can you recall famous titles, names, or phrasesinto three key stories, sections, or points. We that has connection with the number three? Letdeliver our content in groups of three. Three me name you a few. The Three Musketeers, Theis a number that most of us can Three Blind Mice, Charlies Angles, Ready-Set- Go, Three wishes.remember. It is easier than four, five and During the iPhone introduction keynotesix. presentation, Jobs of Apple said,"Today, we areRemember how a child learn, how we used to introducing 3 revolutionary new products. Theteach little ones? Its always 1-2-3 or A-B-C. We first is a widescreen iPod with touch controls.always stop at three—the magic The second is a revolutionary mobile phone,number. Applying this to our and the third is breakthrough Internetpresentation design helps communicator device."us communicate our We can apply the Power of Three inideas better. It various areas of our presentationcreates stickiness design. In our presentationin our structure, in thepresentation story that we arevisuals and help us 38
  • 38. Figure 3.1 Beforedelivering, in the visuals that complement ourstory, and in the conclusion of our presentation.The Power of Three helps us simplify and groupinformation that we want to deliver in smallerchunks that is easier to understand.It is always good to prepare our audiencein advance for the content that weare going to deliver in the next couple ofminutes. We do this by telling them the three Slide 3.1 Afterthings that we will be presenting. This can bedone verbally or with visuals.Instead of just showing one visual witheverything, we use multiple visuals to presentthe same content. Again, breaking them down tosmaller chunks, preferably in groups of three.The example here discuss the factors motivatingthe adult learner. Moving away from the bulletpoints style, we present a visual showing the 39
  • 39. topic in discussion and later introduce the first3 factors in the list and addingappropriate images to complementthe brief text. The images guide ouraudience in understanding, andmakes viewing less stressful. As thepresenter starts to focus onindividual factors, we displayappropriate visuals to delivercontent related to the discussion.This removes other information that might There are no rules saying that we have to stickdistract our audience from listening to us. to a defined number of visuals in our presentations.  Use as many visual as requiredThis technique works very well with almost all to deliver the messages.  But remember totypes of presentations. The Power of always present messages in the simplest form.Three forces the presenter to It is simplicity that makes our messages stick. So start using Power of Three to simplify yourrethink their presentation presentation design and transform yourapproach, simplifying the delivery of content presentations to Amazing Sticky Presentations.and breaking information into smaller chunksto aid understanding. 40
  • 40. Y ou came into the meeting room excited, expecting to see a short 20 minutes presentation from a vendor that might have a solution toan existing problem—a problem that you have been trying to solve forthe longest time. Having spoken to the vendor a week ago, you hadexpected a presentation that directly addresses the problem.The presentation lasted an hour and you came out confused. 
Sounds familiar? 41
  • 41. What had happened? Are we wasting valuable time andI am sure many have faced similar situations opportunities to get our message acrossbefore. A common approach by most presenters faster and to capture our audienceis to spend the first 10-15 minutes introducing attention early while they are still fresh?the company—facts, history, size, organisation Many of us think that our clients would like tostructure, product line, global presence, etc., and hear about the company in every presentationleaving the most important part of the before hearing the solution. The truth is thatpresentation towards the end. company facts are available on the companysTo make things worse, visuals with complex website and in the handout that we would havetechnical information follows the company handled out before our presentation. It isintroduction. Plenty of very busy visuals are therefore, not necessary to repeat this in ouralmost illegible with irrelevant images presentation.incorporated to make the slides look pretty. In the airtime that we have for the presentation,Put yourself in the presenters shoes.
 we should get straight to the point and do notHow many times have you done the same? waste time presenting information that our client already know.We should ask ourselves if it is necessary to talkabout the company. Is that important? 42
  • 42. Here are a few pointers that we should note.1. Present important information first. In comfortable to present it at the beginning most cases, if you are presenting a of your presentation, then keep it short. proposal, its the solution that you want to Two minutes is about the right amount of present first. time to spend on company introduction.2. Next, present information that supports 5. Explain in nontechnical terms, why your the solution. Also remember not to be too solution works. Give a short success story if technical. Try to simplify technical available. Use images if appropriate. information and make it easy to 6. Do not present too many options in your understand. solution. Two is good, and three is the3. Break up complex information and present most. Its usually confusing and difficult to it in smaller chunks to allow your audience make a decision when too many options to follow you. are being presented.4. If you need to talk about your company, present it at the end. If you feel moreAlways remember that its not about you (or your company). Its about your clients. Design yourpresentations for the benefit for your clients. Your clients usually do not have much patience.
So get to the point. 43
  • 43. U sing arrows in your presentation visuals is one of the many methods that can help lead your audience to focus on specificinformation. Sometimes it is difficult to position information ofdeferring importance to make each one relevant. With arrows, we caneffectively direct attention to areas of our presentation slides where thecritical information is.We do not need to use fancy arrows. Simple arrows that can easily becreated with any presentation software are most effective. We want to 44
  • 44. lead audience to the information on our presentation visuals and not focus on thearrows. If done correctly, this can create higher impact in your presentation slides.There are many exciting ways that you can use arrows for this purpose. Here are afew that you might want to try out in your next presentation.Growing Trends. Instead of always using line Process or sequenced information.
charts for showing trend data, try using an arrow that Sometimes we have information that we want tocurves up. Along the curve, you can overlay numbers present to illustrate steps in a process. Arrows can be(or percentages) growing in 3 to 4 intervals. useful in this situation to lead our audience from start to finish. 45
  • 45. Think about other possibilities of using Arrows to create an impact in your presentation design. There are no fixed rules on which are the correct methods. You decide the layout based on the type of content you are presenting. Think of how your audience would accept certain information when they see it. Think of what you want to say about the information that you are showing.Highlights. Pointing an arrow to specific information Is the information clear to you? Is theduring a presentation to highlight words or numbers isbetter than turning your back to your audience while information clear to your audience?using a laser pointer. Always make a point to see it from the perspective of the person receiving the information—your audience. Use Arrows to make an impact in your presentation design. 46
  • 46. D o you sometimes wonder what to do with the empty spaces you have on your presentation slides? Leaving it empty seems unfinished and uninteresting. So we tell ourselves that we haveto do something about that space. A common practice might be to lookfor an image or some images to fill those spaces.This can result in slides that are un-composed or uncoordinated. Worstof all, they cause distractions and are confusing to your audience.Sometimes these so-called decorations can increase the complexity of 47
  • 47. our slides, making it difficult to deliver our your message with ease and persuasiveness.intended message effectively. Design your presentation slides so that you can deliver your message with impact.Decorating our presentation slides is not a goodidea for an effective presentation. Decoration is When an element in your slide is part of thean afterthought and is usually not part of the design, your whole presentation will flowdesign. Every element or object smoothly giving you the highest impact in line with your intention or objective of youron your presentation slides presentation. However, when you decorate your slides by adding elements to fill in the emptymust have a purpose. They must space, you end up patching holes that you thinkcontribute in helping you to effectively deliver should be covered with something.the message in your presentation. Any elementthat is included without a purpose should be Design. Not decorate. Now, goremoved. create a presentation that will WOW! yourPractice design instead of decoration. Plan your audience.presentation and decide how the content shouldbe delivered. What is it that you want youraudience to see and hear? Design yourpresentation slides so that it helps you deliver 48
  • 48. Posing for Presentation slidesI recently read an article in a photography magazine about posing positions for portraits. I thought I will share with you some of theposes that are suitable for presentation slides. You can use these poseswhen taking photos of executives for your presentation visuals.Take all photos against a white background in natural lighting whenpossible. Be sure to experiment with various positions to see which fitsthe individual. 49
  • 49. An upper body shot with crossed arms. This can also be extended to a full body shot. Note that shoulders should be pulled back a little and stomach muscles kept in check.Leaning against a wall makes another interesting pose for anupright position. Lean back against a wall and look slightly left (orright). Lift one leg off the ground to rest against the wall. Hands caneither be folded or in the pocket as shown on the right.
  • 50. A simple pose for a formal portrait like this example can be interesting when taken with full body. Hands can be holding on to the jacket. Alternatively the hands can be holding to work items such as a laptop, file, or books. If the individual is a male subject, then the hands can be placed in the pocket. In the situation where one hand is carrying an item, the other can be placed in the pocket.Holding a jacket over the shoulder, merely a thumb in thepocket (or tugged at the belt level), and legs crossed as shownin the illustration on the right can work very well for abusiness casual shot.
  • 51. Leaning against the wall side ways. This is an interesting pose and can be a formal or casual shot. Instead of folding the arms as show in the illustration on the left, putting hands in the pockets and leaving the jacket unbuttoned will look good as well.Sitting on a chair and leaning forward a little gives a pleasantuncommon pose in a formal shot. It works with or without thejacket worn.Ensure that the sitting position is comfortable and that the heightof the chair is adjusted correctly.
  • 52. Y ou present to many different groups of audiences. And you need the flexibility to branch out to different parts of your presentation depending on whom you are presenting to and whatyour audiences want to know.How many presentation branches should you have? 
My answer to this is NONE.If you are presenting content on a website or guided information on aCD/DVD-ROM, that would seem to be the right approach—givingoptions for readers to navigate at their own will. In these formats, we 53
  • 53. can provide links or buttons for individual objectives. We have to be decisive on the path toreaders (visitors/users) to click on to find take so that we can deliver our presentationadditional information or branch out to other effectively. Branches in ourareas of interest. presentations will add complexityAnd yes, your presentation software, such as and create traps for us to makePowerPoint, too is capable of providing links mistakes during our presentation.and buttons to enable branching beyond themain presentation path. But think again. Whatis the purpose of a presentation?A presentation is a focusedopportunity session for us to get ourideas across as quickly as possiblewithin a given time limit.With limited time, we need to plan ourpresentation to be concise and with very focused 54
  • 54. If you are developing your presentation slides An effective presentation is linearfor the purpose of a discussion session, then the and should be delivered from startrule changes. By all means, create links andbuttons so that you can navigate to different to end with a very specific objective.segments of information depending on where Make every effort to minimise distraction andyour discussion brings you. However, in a keep to the planned path. This will ensure thatnormal presentation we should keep things your delivery is simple and effective.simple.You might have different presentations fordifferent audiences—which we all do. In caseslike these, select appropriate slides to build thepresentation for your target audience inadvance. This approach is more effective andgives you better control compared to havingmultiple branches in your presentation. 55
  • 55. D o you often face situations where you are being constrained by the number of slides you are allowed in a presentation? Ormaybe you were being told that you are only allowed 5-8 slides. It is acommon belief that the more slides we have, the longer will be ourpresentation, and we will most likely over run the allocated time givento us. This is quite true if we approach presentation slides in the way95% of presenters do.With the constrain imposed on us, we usually try to squeeze moreinformation on to each slide making it cluttered, unattractive, anddifficult to comprehend. This might be acceptable to most in an 56
  • 56. internal meeting, but we shouldnt make this a start to break information into smaller chunks,norm for all our presentations. we are validating the content of our presentation and realizing that certain information is notIn a meeting, we are sometimes required to necessarily needed in our slides.present data using a pre-defined set of template—everyone has to use the template. Beyond the Unnecessary information can be additionalstandard templates, I am sure there are ways footnotes; numbers or figures that are not key;that we can make our presentation slides more text that seems like words you would say duringexciting. the presentation; images that are small and do not help you convey your message; informationHaving more slides shouldnt that you will not be highlighting during theincrease the amount of time we take presentation, information for documentationto deliver our presentation. We might purpose, etc.even take lesser time to present because Dont make the slide count a constrain tobreaking information into more slides will make your presentation, but make youreach slide is more focused and easier to presentation slides count.understand.We should create as many slides as needed topresent the information effectively. When we 57
  • 57. I ts Presentation Day. You have invested time and effort to ensure everything in your presentation is the way you wanted. You havedone your research. You know your content. You have rehearsed well.You have dry-run your presentation over and over again andeverything works perfectly. You are confident, so what could possiblygo wrong?Surprises are good. But if it happens on Presentation Day, it can bequite a disaster. Many, including myself, assume that it just works!What could possibly go wrong? In fact, many things could go against 58
  • 58. you, if its not your day. So, if the presentation is important, it doesnt hurt to takeextra steps to ensure higher success on Presentation Day.Here are 5 key pointers to help you avoid surprises on Presentation Day. Projection System We always assume that its all plug and play. Trying out the projection system before Presentation Day is not always a luxury we have. When possible, make the extra effort to try out the projection system that you are going to use on Presentation Day. This is to ensure that the projection system is able to reproduce the colours from your presentation with acceptable resolution, contrast and brightness. Computer System Whose computer are you using on Presentation Day?
 Is it yours or someone elses computer? If its your own, then you have less problem. However you will need to ensure that you know how to operate your own computer while connected to the projection system. Ensure that you know how to toggle your computer screen to display on the projection screen. Figure that out before Presentation Day and not 59
  • 59. when its your turn to be up on stage. If you are using a MacBook, remember tobring your VGA adaptor.If its someone elses computer then you need to be cautious. Ensure that thePowerPoint version installed in the other computer can work with yourpresentation file. If you are using fonts that are not the standard ones, ensurethat you embed those special fonts into your presentation file or install it onto theother computer. Better still, use only standard fonts.Wireless ClickerIf you are using your own computer on Presentation Day, be sure you have yourown wireless clicker. Besides being familiar with your presentation slides, youneed to be familiar with the device that controls your slides. Make effort torehearse using your wireless clicker. Many presenters only bring out theirwireless clicker on Presentation Day. If you do not rehearse with your wirelessclicker, you will not know if your clicker is still working; you will never realisethat the battery in the clicker is weak and is not responsive to your click.Plan Version 1.1You might not always get to know your audience before the presentation.Sometimes halfway into your presentation, you realised that the audience does 60
  • 60. not respond well to your planned presentation. Having Plan B might not be practical, for that would mean switching to another presentation. What required is Plan Version 1.1. This is not an entirely different presentation but a variation of how you would deliver the message. Instead of memorising your script (which is not recommended), associate your messages through keywords. This will give you the flexibility to adjust your delivery according to the situation on Presentation Day. Voice If you have prepared well and know your content, your presentation can go on even if technology fails you. However, without your voice there is no presentation. On Presentation Day, avoid food and drinks that might give stress to your voice. Sugared drinks, coffee and tea are bad for your voice. Always drink plain water. Have a glass of water with you while you speak. It is okay to pause in the middle of your presentation to take a sip.Make the extra effort listed above before Presentation Day. The chance of surpriseswill be highly reduced thus boosting your confidence level towards a successfulpresentation session. 61
  • 61. Learn moreNever stop learning.There are many resources that you can tap on to learn more. Videosfrom YouTube are a good place to start. Search for presentations orpublic speaking and you will find millions of videos that you can learnsomething from them.If you are looking of more slide ideas, visit SlideShare.net. This is agreat resource for getting ideas on presentation slide design. See whatpeople are doing to their presentation slides. Get some ideas, changethem and make them your own.Attend a presentation workshop. I am sure there are plenty of trainingorganisations at your locations that provide such courses. Attendconferences. See what speakers are doing. Learn from them what to doand what not to do in your presentations.Most importantly, you must have fun and be inspired in your journeytowards effective presentations.
  • 62. Sticky Presentations® LIVE!You can see and experience Sticky Presentations® LIVE in action at one of ourworkshops in Singapore.To attend a Amazing Sticky Presentations® workshopwww.stickyspy.com/workshopsSticky Presentations on Facebookwww.facebook.com/StickyPresentationsPlease contact aki@stickyspy.com or call +65 9680 4313Other References Sticky Presentations - A different approach to presentation design and delivery. Multi-touch Book for iPad available at selected iBookstores. 63
  • 63. Download the Multi-touch interactive iPad versionof this book from iBookstore on your iPad.
  • 64. www. stickyspy.com 65