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Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
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Cottage Inn Presentation- NMDL

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Transcript

  • 1. Cottage Inn<br /> Adds New Ingredients to the Mix<br />Proposal By: Amanda Stickler<br />
  • 2. From The Beginning..<br />Opened in Ann Arbor in 1948<br />Today, Cottage Inn continues to operate a successful pizza business based on the quality of the pizza<br />The problem with just focusing on quality is…<br />
  • 3. The Challenges..<br />IT’S EXPENSIVE!! <br />This is the number one challenge for Cottage Inn<br />Competitors are competing on lower prices (Little Caesars, Dominos, Pizza Hut)<br />And Cottage Inn cannot continue to focus on just quality. <br />Lets do something about it!<br />
  • 4. New Ingredients To Spice Things Up..<br />Let's Change it up! <br />How? <br />Improve Social<br />Media Strategy By:<br />Increasing Followers<br />Improving Content <br />Better Targeting Audience<br />Currently: <br /><ul><li>2 Local Facebook Pages
  • 5. 1 Corporate Page (No posts)
  • 6. 246 Twitter Followers
  • 7. 20 Tweets
  • 8. No Official YouTube Channel </li></li></ul><li>FACEBOOK<br />Decide on a Strategy:<br />One corporate page? Local pages? Both?<br />Increase Followers: <br />Encourage anyone working with you to create personal accounts and promote the page to their network<br />Improve Content: <br />Post news articles, blogs, discussions <br />about the industry, ask questions<br />Target Audience: <br />Google Insights for Search<br />Facebook Ad <br />
  • 9. TWITTER<br />Increase Followers: <br />Follow people that may be interested in your services <br />Sqauwq.com: follow the ‘Most Vocal Authors List’<br />Twitter search bar: relevant keywords <br />Improve Content: <br />Follow similar rules as Facebook<br />Two RT’s each day <br />Target Audience: <br />Sqauwq.com<br />Google Insights for Search <br />@Cottageinn<br />
  • 10. YOUTUBE<br />Create own YouTube channel<br />Short videos (2-3 minutes)<br />Value for the consumer<br />Establish yourself as a professional <br />One new video a week<br />Always include a link to the website at the end<br />Ex: How to make a pizza at home that almost tastes as good as Cottage Inn’s <br />
  • 11. ADWORDS <br />Suggested Keywords:<br /><ul><li>Pizza
  • 12. Pizza delivery
  • 13. Gourmet pizza
  • 14. Cottage Inn
  • 15. Cottage Inn pizza
  • 16. Quality pizza
  • 17. Best quality pizza
  • 18. Michigan Pizza
  • 19. Ohio Pizza</li></li></ul><li>Social Media Timeline <br />September 30th<br /><ul><li>100 FB fans
  • 20. 400 Twitter Followers
  • 21. 2 YouTube Videos
  • 22. 1st Promotion
  • 23. 40% of budget used</li></ul>November 30th<br /><ul><li>250 FB fans
  • 24. 550 Twitter Followers
  • 25. 7 YouTube Videos
  • 26. 3rd Promotion
  • 27. 90% of budget used</li></ul>* 10% of budget saved for unexpected funds <br />October 30th<br /><ul><li>200 FB fans
  • 28. 500 Twitter Followers
  • 29. 4 YouTube Videos
  • 30. 2nd Promotion
  • 31. 70% of budget used</li></li></ul><li>Social Media ROI <br />Google Analytics<br />Bit.ly (twitter)<br />AdWords Reports <br />Twendz (twitter)<br />PostRank<br />Facebook Impressions <br />% Increase in Sales <br />

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