Your SlideShare is downloading. ×
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Cottage Inn Presentation- NMDL
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cottage Inn Presentation- NMDL


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Cottage Inn<br /> Adds New Ingredients to the Mix<br />Proposal By: Amanda Stickler<br />
  • 2. From The Beginning..<br />Opened in Ann Arbor in 1948<br />Today, Cottage Inn continues to operate a successful pizza business based on the quality of the pizza<br />The problem with just focusing on quality is…<br />
  • 3. The Challenges..<br />IT’S EXPENSIVE!! <br />This is the number one challenge for Cottage Inn<br />Competitors are competing on lower prices (Little Caesars, Dominos, Pizza Hut)<br />And Cottage Inn cannot continue to focus on just quality. <br />Lets do something about it!<br />
  • 4. New Ingredients To Spice Things Up..<br />Let's Change it up! <br />How? <br />Improve Social<br />Media Strategy By:<br />Increasing Followers<br />Improving Content <br />Better Targeting Audience<br />Currently: <br /><ul><li>2 Local Facebook Pages
  • 5. 1 Corporate Page (No posts)
  • 6. 246 Twitter Followers
  • 7. 20 Tweets
  • 8. No Official YouTube Channel </li></li></ul><li>FACEBOOK<br />Decide on a Strategy:<br />One corporate page? Local pages? Both?<br />Increase Followers: <br />Encourage anyone working with you to create personal accounts and promote the page to their network<br />Improve Content: <br />Post news articles, blogs, discussions <br />about the industry, ask questions<br />Target Audience: <br />Google Insights for Search<br />Facebook Ad <br />
  • 9. TWITTER<br />Increase Followers: <br />Follow people that may be interested in your services <br /> follow the ‘Most Vocal Authors List’<br />Twitter search bar: relevant keywords <br />Improve Content: <br />Follow similar rules as Facebook<br />Two RT’s each day <br />Target Audience: <br /><br />Google Insights for Search <br />@Cottageinn<br />
  • 10. YOUTUBE<br />Create own YouTube channel<br />Short videos (2-3 minutes)<br />Value for the consumer<br />Establish yourself as a professional <br />One new video a week<br />Always include a link to the website at the end<br />Ex: How to make a pizza at home that almost tastes as good as Cottage Inn’s <br />
  • 11. ADWORDS <br />Suggested Keywords:<br /><ul><li>Pizza
  • 12. Pizza delivery
  • 13. Gourmet pizza
  • 14. Cottage Inn
  • 15. Cottage Inn pizza
  • 16. Quality pizza
  • 17. Best quality pizza
  • 18. Michigan Pizza
  • 19. Ohio Pizza</li></li></ul><li>Social Media Timeline <br />September 30th<br /><ul><li>100 FB fans
  • 20. 400 Twitter Followers
  • 21. 2 YouTube Videos
  • 22. 1st Promotion
  • 23. 40% of budget used</li></ul>November 30th<br /><ul><li>250 FB fans
  • 24. 550 Twitter Followers
  • 25. 7 YouTube Videos
  • 26. 3rd Promotion
  • 27. 90% of budget used</li></ul>* 10% of budget saved for unexpected funds <br />October 30th<br /><ul><li>200 FB fans
  • 28. 500 Twitter Followers
  • 29. 4 YouTube Videos
  • 30. 2nd Promotion
  • 31. 70% of budget used</li></li></ul><li>Social Media ROI <br />Google Analytics<br /> (twitter)<br />AdWords Reports <br />Twendz (twitter)<br />PostRank<br />Facebook Impressions <br />% Increase in Sales <br />