1. Cottage Inn Adds New Ingredients to the Mix Proposal By: Amanda Stickler
2. From The Beginning.. Opened in Ann Arbor in 1948 Today, Cottage Inn continues to operate a successful pizza business based on the quality of the pizza The problem with just focusing on quality is…
3. The Challenges.. IT’S EXPENSIVE!! This is the number one challenge for Cottage Inn Competitors are competing on lower prices (Little Caesars, Dominos, Pizza Hut) And Cottage Inn cannot continue to focus on just quality. Lets do something about it!
9. TWITTER Increase Followers: Follow people that may be interested in your services Sqauwq.com: follow the ‘Most Vocal Authors List’ Twitter search bar: relevant keywords Improve Content: Follow similar rules as Facebook Two RT’s each day Target Audience: Sqauwq.com Google Insights for Search @Cottageinn
10. YOUTUBE Create own YouTube channel Short videos (2-3 minutes) Value for the consumer Establish yourself as a professional One new video a week Always include a link to the website at the end Ex: How to make a pizza at home that almost tastes as good as Cottage Inn’s
