4. The different kind of newspaper TABLOID NEWSPAPERS: - «CRAZY» HEADLINES -CELEBRITY GOSSIP REGULAR NEWSPAPER - SERIOUS ARTICLES INFORMATIVE
5. «The point of view» NAME FREMOVER ARBEIDERPARTIET POLITICAL POINT OF VIEW: POLITICAL PARTY WE HAVE TO BE CRITICAL OF WHAT THE NEWSPAPER WRITE
6. HOW DO THE NEWS AFFECT US THE RELEASE OF IPAD AFTER INTEREST the release of ipad: -something new and innovative apple: something the world never have seen before - interest around the product in the media EXAMPLE: 50 000 SOLD AFTER 2 HOURS