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MogoTix offers simple and affordable mobile ticketing for events of any size. Whether it's a concert, party, or conference, MogoTix makes it easy to publish an event website and distribute mobile ...

MogoTix offers simple and affordable mobile ticketing for events of any size. Whether it's a concert, party, or conference, MogoTix makes it easy to publish an event website and distribute mobile tickets to your attendees.



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    Mogotix Mogotix Presentation Transcript

    • Simple, social, secure mobile ticketing Scott Thorpe Joshua Merrill scott@mogotix.com josh@mogotix.com 510-517-4459 310-403-7102 www.mogotix.com 1-855-MOGOTIX
    • MogoTix lets you create a beautifulevent webpage and sell mobile ticketsin minutes. We charge a percentageof each ticket sold and work on nearlyall phones.Key stats:In 2010, we raised $115,000 from Dave McClure,Paige Craig, John Frankel, and Tom McInerney.2010: 2011:12,000 tickets sold. 50,000+ tickets sold.$45,000 in value. $2,000,000+ in value.
    • Long lines on event day make theexperience less enjoyable.Scanning hardware is expensive andhard to set up and troubleshoot. Small to medium-sized events struggle withSelling tickets at the door means takingcash, which raises significant issues. ticket sales and attendee check-in.Many events are not selling advancetickets online.Many events have incomplete data onwho their customer is.
    • Mobile tickets lower costs and increase security and convenience. Eliminate long lines by scanning tickets with MogoTix for iPhone or Android.MogoTix makes it easy for smaller events Charge credit cards and sell tickets on event day using MogoTix for iPhone. to act like big ones. Event producers control their inventory using our self-service app. Event producers own their data and have the final say in how it’s used.
    • End to end, a completely mobile event solution. Attendees buy Tickets are instantly Mobile apps validate tickets online. sent via SMS. and sell tickets Order from any computer or Scan tickets and even charge Nearly every cellphone is SMS smartphone using our mobile- credit cards using MogoTix for and web-enabled. optimized website. iPhone and Android. Built from scratch using Ruby on SMS delivery powered by Twilio. We own the IP in our ticket scanner. Rails and Node.js. Hosted and We painstakingly designed our tickets Credit card reading powered byscalable on Amazon Web Services. to work on any web-enabled phone. Card.io on a two-month exclusive.
    • A team of passionate, committed people.Scott Thorpe Jerry Seltzer James GoodmanCEO Advisor/VP of sales Advisor‣ Founded and ran Fynspire, a ‣ 13 years as the first executive VP of ‣ Conceptualized and founded successful web development sales and marketing at Ticketmaster. Ticketmaster Online. company in San Francisco. ‣ Co-founder of BASS Tickets ‣ Single digit employee of‣ More than a decade of experience (acquired by Ticketmaster). Tickets.com; responsible for helping startups build and scale ‣ Second and final owner of the industry roll-up that created products. Ticketmaster’s largest competitor. original Roller Derby league.Joshua Merrill Cassandra Phillipps Dr. Wolfram ArnoldCOO Advisor Advisor‣ Conducted economic and market ‣ Prolific event producer; owner of ‣ VP of Engineering at analysis at The Aerospace Corp. WebWallflower events and Failcon. Papercheck.com.‣ B.S. Business Administration, ‣ Produces SF MusicTech Summit, ‣ Rails and agile consultant to Carnegie Mellon University. Inside Socials Apps, Unleashed FanSnap, EduFire.com, and other‣ Started his first Internet company at Culture, Finance4Founders, and companies. other events. age 14, and sold it at age 18. ‣ Former Los Alamos scientist.
    • Targeting the small to medium-sized event. Small events: $8 billion worldwide ticket volume Medium-sized events: 160,000+ events anually worldwide $12 billion+ worldwide ticket volume 24,000+ events anually worldwideAttendees 1,000Average ticket price $50 Attendees 10,000Ticket volume $50,000 Average ticket price $50 Ticket volume $500,000MogoTix revenue $2,2402.5% of ticket value MogoTix revenue $22,400+ $0.99 per ticket 2.5% of ticket value + $0.99 per ticket Word of mouth, Online advertising, SEO $20 billion in worldwide Direct sales force ticket volume
    • We fill a need that our competitors don’t. Small events Larger events Mega eventsSmall gatherings (average size ~50 people) (but sold only to venues) (15,000+ people) Self service Self service ? Self service (well, sort of) Not self service Service fee: Service fee: Service fee: Ad-supported 2.5% of ticket value High service fee, High service fee, + $0.99 per ticket kickback to venue kickback to venueNo access control Marginal access control Expensive ticket scanners Expensive ticket scanners
    • Substantial progress since January 1, 2010 March 30 August 6 May 18 2010 2011MogoTix.com + mobile tickets iPhone app MogoTix.com v2, iPhone app v2, Create an event and sell mobile tickets. Allows event organizers to scan Android app No merchant account required. tickets and check in attendees. A leap forward in features and scalability, including international support. Prototype: 12,000 tickets delivered $45,000 transaction volume
    • Leveraging our advisors to build a world class team Jerry Seltzer 13 years as exec. VP, sales and marketing, Ticketmaster Sales (3 hires) James Goodman Founder, Ticketmaster Online Dr. Wolfram Arnold Technical/scalability expert Product (3 hires) Former Los Alamos scientist Cassandra Phillipps Professional event producer Client operations (2 hires) Scott Thorpe Joshua Merrill CEO COO
    • Translating a world class team into business results 2010 2011 2012 $45,000 volume $2,000,000 volume $25,000,000+ volume (our prototype) (from existing customers only) 12,000 tickets 50,000 tickets 500,000+ tickets (from existing customers only) 2 employees 5 employees 10 employees (end of year) $1,000s in revenue $60,000 in revenue $1,000,000+ in revenue
    • Thank you!
    • Appendix A: Expanded competitive landscape COMPETITIVE CATEGORY PLAYERS ASSESSMENT Threat High Self service ticketing Eventbrite, TicketLeap, EventBee, RegOnline, Amiando Capitalization MediumServices that allow event organizers to create custom webpages, sell tickets, and manage their events (Germany), Acteva, ShowClix, Eventioz (Argentina), Self-Service Yes EventStart, GuestList Event/Venue Size SmallNotes: Typically not industrial strength solutions (under 1,000 attendees). Mobile Tickets No Threat Medium Conventional ticketing TicketMaster (acquired by Live Nation), AEG, Paciolan, Capitalization High Software that manages paper or e-ticket sales, distribution, and validation TicketWeb, Ticketfly, Veritix, Tickets.com, ExtremeTix, Self-Service NoNotes: Outdated technology (not self-service) that denies event organizers MetroTix, TicketBiscuit, Vendini, TicketReturn, Tix, HandyTix, TicketU, InTicketing, Shubert Ticketing Event/Venue Size Large control over inventory and customer relationship. Mobile Tickets Some Threat Low Mobile ticketing Mobiqa (acquired by NCR Corp), NeoMedia, Trinity Capitalization Medium Software that integrates with existing event ticketing software to provide a mobile ticketing solution Mobile, bCode, Unwire, Mobile Tickets, Liquid Self-Service No Barcodes, ScreenTicket Event/Venue Size LargeNotes: These services are typically add-ons to conventional ticketing services. Mobile Tickets Yes; all phones Threat Low Mobile ticket scanning Capitalization High Services and hardware that allow scanning and validation of mobile tickets Casio, HP, Adesso, Trakkers, Mobimatics, PlusDial, Self-Service No Notes: Most ticket scanners are pricey and require significant Masabi, MetroLogic, Datalogic, Wasp, Motorola Event/Venue Size Large maintenance, typically at the expense of the venue. Mobile Tickets n/a Threat Low Mobile advertisements, coupons, and promotions Velti, bCode, Impact Mobile, Twicketer, mobiQpons, Capitalization Medium-High Sites, software, or services that offer advertisements, coupons, and promotions via cell phone. Red Fish Media, Mobiqa, Yowza!, Google, Skycore, Self-Service Some Cellfire, Codilink, 84444.com Event/Venue Size n/a Notes: MogoTix could naturally play in this adjacent business. Mobile Tickets n/a
    • Appendix C: Enhancing the event social experience. In the future, MogoTix will become a community for mobile users centered around an event. The audience is now the star: ...arrive at the event... ...your ticket is scanned... ...your face appears on the jumbotron because you’re the #1 fan!
    • Appendix D: MogoTix vs. Eventbrite. (Or not?) Performing arts Outdoors Other entertainment Classes Sporting events 4% 3% 4% 62% of Eventbrite’s events are 28% Fundraisers 4% classes, conferences, networking, 5% or business-related. Music 5% Our sweet spots are music, outdoors, and performing arts,Other events 6% which collectively total 12% of Eventbrite’s events. 7% Networking 17% 8% 10% Conferences Social events Business
    • Appendix E: Advantages ofMogoTix paperless mobile ticketing No lost tickets No long lines No proprietary scanning hardware A more efficient event