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Social Analytics Framework

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Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives

Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives

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  • 1. Social Media Analytics
    Framework & Experience
    Sean Nagari
    Sach Solutions, Inc.
    (925)206-0520
    1788 19th Avenue, San Francisco
    CA 94122
    1
  • 2.
  • 3.
  • 4. Definition
    Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives.
  • 5. Social Media Framework
  • 6.
  • 7. Domains
    Social Domains
    Foster Dialog
    Promote Advocacy
    Facilitate Support
    Spur Innovation
  • 8. Foster Dialog
  • 9. Promote Advocacy
  • 10. Facilitate Support
  • 11. Spur Innovation
  • 12. Some Key Metrics from Social Media Channels
  • 13. Good News
    Several key social platforms make their data accessible
    The data can be extremely robust and is generally getting better all the time
    Services exist to get to the data
  • 14. Bad News
    For several key platforms, key data is challenging to get to
    Structuring of the data is difficult
    No complete “magic bullet” workflow exists yet
  • 15. Objectives to Analytics Flow
  • 16. Development process
  • 17. Development Methodology
    • Iterative/Agile development
    • 18. Test driven development
    • 19. Early mock-ups
    • 20. Continuous Build process - frequent deployments
    • 21. Source code control: Clear Case, Subversion
    • 22. Dev tools: Sun Studio, Java Studio, Eclipse, IntelliJ
    • 23. Execute with Product Development Rigor
    • 24. Use-Case driven process
  • Design
    • Develop application architecture
    • 25. Identify reusable/common modules, third party components/tools, integration points etc
    • 26. Identify and leverage existing code base (if any)
    • 27. Validate against use cases, third party systems and deployment architecture
    • 28. Collaborate with Customer, Sign-off and Freeze
  • Development & Testing
    • Iterative Agile based use case driven methodology
    • 29. Test driven development
    • 30. Bi-weekly deployments
    • 31. Weekly status meetings
    • 32. Centralized bug tracking
    • 33. Centralized version control
    • 34. Continuous build process
    • 35. Weekly bug triage
    • 36. Develop Test cases during design and development
    • 37. Smoke test on every build
    • 38. Complete end-to-end testing prior to release
    • 39. Automated test scripts as necessary
  • Release Criteria & Support
    • No known Severity 1 bugs present
    • 40. Non-severity 1 bugs
    • 41. Prioritized in collaboration with the Customer
    • 42. Addressed in assigned future releases
    • 43. Post-release Support & Maintenance
    • 44. Follows the same development rigor
    • 45. Monitor bugs, enhancements, application etc.
    • 46. Prioritize & address
  • QA Methodology
    • Test Case development from design stage
    • 47. Smoke test on every build
    • 48. Functional and integration testing prior to major release
    • 49. Performance and Load testing if in scope
    • 50. Tools/Technologies
    • 51. Jira, Bugzilla, TeamTrack
    • 52. Test Director, TestLink, Sellenium
    • 53. WinRunner, Load Runner, WebLoad, JProbe
  • Change Management
    • Identify change
    • 54. Asses business impact criticality
    • 55. Estimate preliminary work-effort & project impact
    • 56. Check-point
    • 57. Conduct code change analysis
    • 58. Develop revised project dates/plan
    • 59. Check-point & Go/No-go
  • Project Management
    • Work closely with Client’s team
    • 60. Point-person
    • 61. Initial daily calls
    • 62. Centralized bug tracking & version control
    • 63. Weekly bug triage
    • 64. Weekly status meetings
    Client
    Sach Solutions
    Project Manager (
    Product Owner
    Offsite
    Project Manager
    Existing Development team
    Developers
    QA
    • Conference Call, BaseCamp
  • Thank you!
    Sean Nagari
    Sach Solutions, Inc.
    (925)206-0520
    1788 19th Avenue, San Francisco
    CA 94122