Social Analytics Framework

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Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives

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Social Analytics Framework

  1. 1. Social Media Analytics <br />Framework & Experience <br />Sean Nagari<br />Sach Solutions, Inc.<br />(925)206-0520<br />1788 19th Avenue, San Francisco<br />CA 94122<br />1<br />
  2. 2.
  3. 3.
  4. 4. Definition<br />Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives.<br />
  5. 5. Social Media Framework<br />
  6. 6.
  7. 7. Domains<br />Social Domains<br />Foster Dialog<br />Promote Advocacy<br />Facilitate Support<br />Spur Innovation<br />
  8. 8. Foster Dialog<br />
  9. 9. Promote Advocacy<br />
  10. 10. Facilitate Support<br />
  11. 11. Spur Innovation<br />
  12. 12. Some Key Metrics from Social Media Channels<br />
  13. 13. Good News<br />Several key social platforms make their data accessible<br />The data can be extremely robust and is generally getting better all the time<br />Services exist to get to the data<br />
  14. 14. Bad News<br />For several key platforms, key data is challenging to get to<br />Structuring of the data is difficult<br />No complete “magic bullet” workflow exists yet<br />
  15. 15. Objectives to Analytics Flow<br />
  16. 16. Development process<br />
  17. 17. Development Methodology<br /><ul><li>Iterative/Agile development
  18. 18. Test driven development
  19. 19. Early mock-ups
  20. 20. Continuous Build process - frequent deployments
  21. 21. Source code control: Clear Case, Subversion
  22. 22. Dev tools: Sun Studio, Java Studio, Eclipse, IntelliJ
  23. 23. Execute with Product Development Rigor
  24. 24. Use-Case driven process</li></li></ul><li>Design<br /><ul><li>Develop application architecture
  25. 25. Identify reusable/common modules, third party components/tools, integration points etc
  26. 26. Identify and leverage existing code base (if any)
  27. 27. Validate against use cases, third party systems and deployment architecture
  28. 28. Collaborate with Customer, Sign-off and Freeze</li></li></ul><li>Development & Testing<br /><ul><li>Iterative Agile based use case driven methodology
  29. 29. Test driven development
  30. 30. Bi-weekly deployments
  31. 31. Weekly status meetings
  32. 32. Centralized bug tracking
  33. 33. Centralized version control
  34. 34. Continuous build process
  35. 35. Weekly bug triage
  36. 36. Develop Test cases during design and development
  37. 37. Smoke test on every build
  38. 38. Complete end-to-end testing prior to release
  39. 39. Automated test scripts as necessary</li></li></ul><li>Release Criteria & Support<br /><ul><li>No known Severity 1 bugs present
  40. 40. Non-severity 1 bugs
  41. 41. Prioritized in collaboration with the Customer
  42. 42. Addressed in assigned future releases
  43. 43. Post-release Support & Maintenance
  44. 44. Follows the same development rigor
  45. 45. Monitor bugs, enhancements, application etc.
  46. 46. Prioritize & address</li></li></ul><li>QA Methodology<br /><ul><li>Test Case development from design stage
  47. 47. Smoke test on every build
  48. 48. Functional and integration testing prior to major release
  49. 49. Performance and Load testing if in scope
  50. 50. Tools/Technologies
  51. 51. Jira, Bugzilla, TeamTrack
  52. 52. Test Director, TestLink, Sellenium
  53. 53. WinRunner, Load Runner, WebLoad, JProbe</li></li></ul><li>Change Management<br /><ul><li>Identify change
  54. 54. Asses business impact criticality
  55. 55. Estimate preliminary work-effort & project impact
  56. 56. Check-point
  57. 57. Conduct code change analysis
  58. 58. Develop revised project dates/plan
  59. 59. Check-point & Go/No-go</li></li></ul><li>Project Management<br /><ul><li>Work closely with Client’s team
  60. 60. Point-person
  61. 61. Initial daily calls
  62. 62. Centralized bug tracking & version control
  63. 63. Weekly bug triage
  64. 64. Weekly status meetings </li></ul>Client<br />Sach Solutions<br />Project Manager (<br />Product Owner<br />Offsite<br />Project Manager<br />Existing Development team<br />Developers<br />QA<br /><ul><li>Conference Call, BaseCamp</li></li></ul><li>Thank you!<br />Sean Nagari<br />Sach Solutions, Inc.<br />(925)206-0520<br />1788 19th Avenue, San Francisco<br />CA 94122<br />

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