Randy Larson | Director, HRIS The Role of Innovative Analytics in Recruiting Turnaround
Today’s Objectives Innovate:  Give you at least one idea you can use/adapt for YOUR organization Enlighten:  Inspire  BOLD...
Agenda <ul><li>Introduction </li></ul><ul><li>Before & After </li></ul><ul><li>Recruiting Results </li></ul><ul><li>How Di...
DaVita Introduction
About DaVita <ul><li>DaVita:  “He/She Gives Life” </li></ul><ul><li>Unique culture:  We are a “Village” </li></ul><ul><li>...
A HealthCare Services Leader <ul><li>116,000 patients in 43 states </li></ul><ul><li>1,500 Clinics Nation-wide </li></ul>
Fortune 500 Company with Strong Growth <ul><li>Talent Activity: </li></ul><ul><li>Careers site receives 1.2M visits every ...
Before and After
Recruiting in the Past <ul><li>Before (2006): </li></ul><ul><li>COO:  “Recruiting is broken…” </li></ul><ul><li>Metrics us...
Recruiting Today  <ul><li>Today: </li></ul><ul><li>COO:  “Recruiting is broken…” </li></ul><ul><li>Metrics used sporadical...
Team Recognition People Services Recruiting Team 2 ERE Recruiting Excellence Awards 2009:  Top Recruiting Department / Fun...
Recruiting Results
Reduced RN Vacancy Rate by >50%
RN Time to Fill at Industry-Leading Levels
Hiring Managers’ Satisfaction with Recruiting Function
How Did We Do This?
The Road to Change <ul><li>Leadership Team </li></ul><ul><li>Implemented Taleo! </li></ul><ul><li>Built Analytics Function...
Bold  Accountability Model:  Driving Behaviors and Performance Text <ul><li>Business Performance </li></ul><ul><ul><li>Res...
Recruiter Scorecard
Recruiter Scorecard Drives Behaviors <ul><li>Production: </li></ul><ul><ul><li>42% more fills per recruiter per month </li...
Innovative Analytics Drive Accountability <ul><li>New Hire and Hiring Manager Satisfaction Surveys </li></ul><ul><ul><li>A...
“ Time to Find” - A Unique Metric Definition:  The time it takes for the recruiter to send the candidate who is eventually...
Openly Sharing Results (Good and Bad) With Operations Builds Credibility
Business Impact
Cycle Time Matters! So, what does an annual cycle time reduction of 8 days actually mean to our business?
Overtime / Contractor Avoidance <ul><li>Backfill Options for 8 Days of RN Labor… </li></ul>Hires: 2,200 Salary: $1,700 Sta...
Providing Operating Capacity <ul><li>Staffing RNs Faster Helps Build Patient Capacity </li></ul>2008:  45 Days to Fill 200...
Future
Future of DaVita Talent Analytics <ul><li>Functional & User Experience </li></ul><ul><li>A suite of web-based reports, eas...
Key Takeaways
Key Takeaways <ul><li>Be BOLD </li></ul><ul><ul><li>Set “stretch” goals </li></ul></ul><ul><li>Take Accountability </li></...
Q&A
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  • Also mention our Acute services are in 900 hospitals
  • Fortune rank: lower is better… Teammate growth: “recruiting has to be good in the face of this type of growth”
  • Explain how we got there, and how metrics supported this -Taleo -Analytics focus
  • NURSING BENCHMARK STANDARD OVER 50 DAYS! Time to Offer Accept (time to find 41 in 2007, roughly 24-25 now)
  • (Alex) Potentially scale this out to show the rank amongst / fit with the 70 depts… Maybe do this one yearly…?
  • Bold: set unique goals that match the business need. Bold: show together on forced-rank scorecard. Behaviors: Scorecard helps identify areas for improvement with each TM. Set thresholds RED-YELLOW-GREEN (also, share HM info in red-yellow-green if you measure HMs) If someone stays in red for 2-3 mo, fix it. Performance: Watch the outcomes change. Measure regularly to ensure movement. Fine-tune if you aren’t hitting your desired results.
  • Note the thresholds at the bottom, showing our “Stretch” goals – bold thinking
  • 24 and 48 are so important because RNs are on the market for 2-3 days These are our expectations… Considered BOLD…
  • Recruiters see this as “their” metric “ Hired” = Offer accept for DaVita… Don’t need to split hairs here…
  • Automated from Taleo… Emphasize the Red-Yellow-Green, also the Candidates “Sent” = we’re being open with ops about our efforts and giving clear visibility into recruiter activities.
  • Time to Offer Accept (also get time to find)
  • Remember, either “or”
  • “ Patients first” philosophy No nurses means no treatments, no patients. Over 200,000 Patient Treatments
  • Da vita randy larson presentation 070110

    1. 1. Randy Larson | Director, HRIS The Role of Innovative Analytics in Recruiting Turnaround
    2. 2. Today’s Objectives Innovate: Give you at least one idea you can use/adapt for YOUR organization Enlighten: Inspire BOLD thought about your Talent Analytics
    3. 3. Agenda <ul><li>Introduction </li></ul><ul><li>Before & After </li></ul><ul><li>Recruiting Results </li></ul><ul><li>How Did We Do This? </li></ul><ul><li>Business Impact </li></ul><ul><li>The Future </li></ul><ul><li>Key Takeaways </li></ul><ul><li>Q & A </li></ul>
    4. 4. DaVita Introduction
    5. 5. About DaVita <ul><li>DaVita: “He/She Gives Life” </li></ul><ul><li>Unique culture: We are a “Village” </li></ul><ul><li>Special Language </li></ul><ul><ul><li>“ Mayor”, not CEO </li></ul></ul><ul><ul><li>“ GSD” = Getting Stuff Done </li></ul></ul><ul><ul><li>“ Teammate”, not employee </li></ul></ul><ul><li>We have a Company Song ! </li></ul><ul><li>Largest independent provider of kidney dialysis services in the U.S. </li></ul><ul><li>Best outcomes (our patients live longer) </li></ul><ul><li>Goal: to be the greatest kidney dialysis company the world has ever seen! </li></ul>
    6. 6. A HealthCare Services Leader <ul><li>116,000 patients in 43 states </li></ul><ul><li>1,500 Clinics Nation-wide </li></ul>
    7. 7. Fortune 500 Company with Strong Growth <ul><li>Talent Activity: </li></ul><ul><li>Careers site receives 1.2M visits every year </li></ul><ul><li>10,000 jobs filled per year </li></ul><ul><li>25% internal mobility </li></ul><ul><li>15% rehire rate </li></ul>Teammate Growth Fortune 500 Rank Today 355 2005 685
    8. 8. Before and After
    9. 9. Recruiting in the Past <ul><li>Before (2006): </li></ul><ul><li>COO: “Recruiting is broken…” </li></ul><ul><li>Metrics used sporadically </li></ul><ul><li>No accountability to metrics </li></ul><ul><li>Avg. Time to Fill for RNs >60 Days </li></ul><ul><li>Ranked as bottom 5 department (out of 70) </li></ul><ul><li>High RN Vacancy Rate (9-10%) </li></ul>
    10. 10. Recruiting Today <ul><li>Today: </li></ul><ul><li>COO: “Recruiting is broken…” </li></ul><ul><li>Metrics used sporadically </li></ul><ul><li>No accountability to metrics </li></ul><ul><li>Avg. Time to Fill RNs >60 days </li></ul><ul><li>Ranked as bottom 5 department (out of 75) </li></ul><ul><li>High RN Vacancy Rate (9-10%) </li></ul>a “Rising Star” department… consistently Shared ~37 days top 15 Low (4-5%)
    11. 11. Team Recognition People Services Recruiting Team 2 ERE Recruiting Excellence Awards 2009: Top Recruiting Department / Function of the Year 2010: Best Corporate Careers Website 2 Taleo Innovation Awards Satisfaction Surveys: Innovative use of Technology Scorecards: Innovative use of Analytics Competitive Advantage
    12. 12. Recruiting Results
    13. 13. Reduced RN Vacancy Rate by >50%
    14. 14. RN Time to Fill at Industry-Leading Levels
    15. 15. Hiring Managers’ Satisfaction with Recruiting Function
    16. 16. How Did We Do This?
    17. 17. The Road to Change <ul><li>Leadership Team </li></ul><ul><li>Implemented Taleo! </li></ul><ul><li>Built Analytics Function </li></ul><ul><li>Held Recruiters Accountable </li></ul><ul><li>Focused on Innovative Metrics </li></ul><ul><li>Aligned with Operations </li></ul>
    18. 18. Bold Accountability Model: Driving Behaviors and Performance Text <ul><li>Business Performance </li></ul><ul><ul><li>Result of Behavior </li></ul></ul><ul><ul><li>Business Outcomes </li></ul></ul>Text <ul><li>Bold Goals </li></ul><ul><ul><li>Establish Unique, Business-Specific Measures </li></ul></ul><ul><ul><li>Forced-Rank Scorecard </li></ul></ul><ul><ul><li>Shoot for “stretch” goals </li></ul></ul>Text <ul><li>Recruiter Behaviors </li></ul><ul><ul><li>Identify Strong / Weak </li></ul></ul><ul><ul><li>Manage Up or Out </li></ul></ul>
    19. 19. Recruiter Scorecard
    20. 20. Recruiter Scorecard Drives Behaviors <ul><li>Production: </li></ul><ul><ul><li>42% more fills per recruiter per month </li></ul></ul><ul><li>Service : </li></ul><ul><ul><li>Consistently averaging a 4.5 – 4.75 rating out of 5 for both hiring manager and candidate satisfaction </li></ul></ul><ul><li>Sourcing: </li></ul><ul><ul><li>Focus on Time to Find metric reduces overall cycle time by 1 week for each of the past two years </li></ul></ul><ul><li>RN Vacancy: </li></ul><ul><ul><li>Reduced by >50% </li></ul></ul>
    21. 21. Innovative Analytics Drive Accountability <ul><li>New Hire and Hiring Manager Satisfaction Surveys </li></ul><ul><ul><li>Automatically sent out by Taleo each time a hire is made and recruiter is scored on a 1 to 5 scale </li></ul></ul><ul><li>24 Hour Recruiter Response </li></ul><ul><ul><li>Tracking of recruiter response time on new candidates </li></ul></ul><ul><li>48 Hour Manager Response </li></ul><ul><ul><li>Tracking of manager response time to recruiters on new resumes </li></ul></ul><ul><li>Time to Find vs. Time to Fill </li></ul><ul><ul><li>Focuses on recruiter impact by measuring the time to find the candidate that we eventually hire </li></ul></ul><ul><ul><li>Different from time to fill which is a measure of the entire process </li></ul></ul>
    22. 22. “ Time to Find” - A Unique Metric Definition: The time it takes for the recruiter to send the candidate who is eventually hired to the hiring manager Time to Find Requisition Approved Recruiter Sends Candidate to HM Candidate is Hired Overall “Time to Fill” ~3 Weeks ~5 Weeks
    23. 23. Openly Sharing Results (Good and Bad) With Operations Builds Credibility
    24. 24. Business Impact
    25. 25. Cycle Time Matters! So, what does an annual cycle time reduction of 8 days actually mean to our business?
    26. 26. Overtime / Contractor Avoidance <ul><li>Backfill Options for 8 Days of RN Labor… </li></ul>Hires: 2,200 Salary: $1,700 Standard Teammate Total Cost: $3.7M $1.6M More Hires: 2,200 Salary: $2,400 Over-Time Total Cost: $5.3M $3.6M More Hires: 2,200 Salary: $3,300 Contractor (Travel RN) Total Cost: $7.3M *Using generalized healthcare pay rate estimates - 8 days of RN pay, adjusted for hours in work week
    27. 27. Providing Operating Capacity <ul><li>Staffing RNs Faster Helps Build Patient Capacity </li></ul>2008: 45 Days to Fill 2009: 37 Days to Fill Vacant Days: 99,000 Vacant Days: 81,000 More Treatments and Better Patient Care Vacant Days Avoided: 18,000
    28. 28. Future
    29. 29. Future of DaVita Talent Analytics <ul><li>Functional & User Experience </li></ul><ul><li>A suite of web-based reports, easily accessible through an Intranet web page, allowing easy access by all DaVita teammates </li></ul><ul><li>Visual stories based on interactive graphs </li></ul><ul><li>Increase “open auditing” of HR function </li></ul><ul><li>“ What If” predictive analytics, preparing us to influence outcomes </li></ul><ul><li>Contextually-based metric widgets at the fingertips of system users </li></ul><ul><li>Benchmark with other similar Healthcare organizations </li></ul><ul><li>Integrations & Automation </li></ul><ul><li>Single source of data for full talent lifecycle </li></ul><ul><li>Entire HR Scorecard in a centralized location </li></ul><ul><li>Retention analytics to identify top recruiting behaviors </li></ul><ul><li>Finance analytics tied to Talent analytics </li></ul><ul><li>Automation / interfacing between HRIS, LMS, Recruiting and Social / Alumni networks </li></ul>
    30. 30. Key Takeaways
    31. 31. Key Takeaways <ul><li>Be BOLD </li></ul><ul><ul><li>Set “stretch” goals </li></ul></ul><ul><li>Take Accountability </li></ul><ul><ul><li>Constantly measure your team / function </li></ul></ul><ul><li>Align with Operations </li></ul><ul><ul><li>Get the “seat at the table” </li></ul></ul><ul><li>Innovate </li></ul><ul><ul><li>Can you take any of these ideas home? </li></ul></ul>
    32. 32. Q&A
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