Optimizing dynamic websites like www.thetimes.co.uk and www.thesundaytimes.co.uk isn't an easy task! Speeding up a site requires a "war plan" and having a clear vision, dedicated team, appropriate tools and most importantly speed comparison data with similar sites. Mehdi Ali, Optimisation Manager for the Times websites, will show us how this strategy was applied for The Times and Sunday Times sites with great results.