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LinkedIn Social Recruiting Best Practices
 

LinkedIn Social Recruiting Best Practices

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A presentation delivered by LinkedIn at the Social Recruiting Lunch in Belgium 24 April 2012 run by Taleo

A presentation delivered by LinkedIn at the Social Recruiting Lunch in Belgium 24 April 2012 run by Taleo

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  • Here’s how that 150 million breaks down across the globe. Sixty percent of our members are now located outside of the United States: they’re in over 200 countries and territories.You’ll see here: [speak to data on slide]
  • LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
  • [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  • LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  • Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
  • Imagine Erica is a ROLE at ACME systems. She’s a typical passive candidate. She doesn’t visit job boards but comes to LinkedIn to network.Each time Erica logs into LinkedIn, she sees relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them
  • Visitors to your employees’ profile pages are the types of candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  • [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
  • As with your employee profile pages, your company page is visited by the types of talent you’re interested in hiring.Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees viewing their own company’s page]
  • When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
  • [Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
  • Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group

LinkedIn Social Recruiting Best Practices LinkedIn Social Recruiting Best Practices Presentation Transcript

  • LinkedIn and Taleo Wouter Cappendijk Hiring Solutions BeNeLux, LinkedIn Connections: 500+ Recommendations 3 @woutercap 1
  • Employer Branding @woutercap
  • Our mission Connect the worlds professionalso make them more productive and successfu @woutercap 3
  • LinkedIn: A global pool of talent UK 150M+ 8M+ Benelux 4M+ DACH 2M+ France 3M+ Italy Spain 2M+ 2M+ 200+ Canada 5M+ Americas Europe APAC 80M+ USA 31M 25M + + SE Asia 70M 60% India + 4M+ 13M Brazil + 7M+ Australia 2M+ @woutercap
  • Why members come to LinkedIn Identity Networking Insights Professional Connect, find Be great at profile of record and be found what you do @woutercap 5
  • Talent PoolThe best passive &active candidates @woutercap
  • Talent PoolPassive and active candidates requiredifferent approaches Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Develop networks - Seek out many opportunities - Only listen to the right opportunities @woutercap
  • Talent PoolReach the best candidates, not just the actives <20% Active 150M members You hired over >80% 353 Passive LinkedIn members last year
  • Talent PoolTalented professionals are connecting with yourcompany today ~1,250 Profiles visited by… Employees on LinkedIn 14,313 members per month Visited by… Company page 2,132 members per month Missed opportunity to influence these professionals @woutercap9
  • Targeting Relevantopportunities at all touch points @woutercap
  • TargetingMembers see personalized jobs every time they log in Taleo posted a job you may be interested in: Sales Director Share ● Careers ● See more jobs ● 6 minutes ago xyzCo Jobs You May Be Interested In beta Erica Robertson Sales Director Sales Director x Taleo ACME systems Sr. Sales Director x Amazon.com Jobs You May Be Interested In beta Sales Director Product Marekting Account Executive x x ManagerNetApp xyzCo – Sunnyvale, CA NetApp– Sunnyvale, CA Product Marketing Manager Sr. Account Executive Amazon.com – Seattle, WA x Amazon.com – Seattle, WA See more » Sales Manager Senior Product x NetApp – San Jose, CA Manager NetApp – Santa Clara, CA See more » @woutercap
  • What do candidates see when they visit youremployees’ profiles?14,313 professionals visit your employees’ profile pages every month 12
  • What the experience could be.... engage them withpersonalised opportunities 13
  • TargetingYour target talent is networking with your employees14,313 professionals visit your employees’ profile pages every month Top job functions Top viewer companies @woutercap 14
  • TargetingYour company page experience is limited today2,132 professionals visit your company page every month Erica Robertson Sales Director ACME systems @woutercap15
  • TargetingYour target talent is researching your company2,132 professionals visit your company page every month Top job functions Top viewer companies @woutercap 16
  • TargetingShow relevant opportunities with rich employment branding2,132 professionals visit your company page every month Erica Robertson Taleo Do you have the passion? Join our team today! Do you have what it takes? Erica Robertson Sales Director A dynamic place to work Taleo has 4,077 followers Are you looking for an opportunity to shape the direction of one of the fastest growing companies out there? From consulting to research, software to sales, we have the right opportunities for you to take your career to the next level. We are looking for ambitious ACME systems and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork. How you’re connected to Taleo Come join us! 151 First degree connections 1,778 Second degree connections Jobs you may be interested in 3,531 Employees on LinkedIn Sales Director, Taleo We’re looking for world class professional to take our products and services to the next Check out insightful statistics about level. Join our team...more employees >> Senior Sales Director, Taleo Learn more>> Build and manage a high performing team and inspire them to achieve our company’s ambitious goals…more Life at our company Each viewer will see Sales Director, Taleo We’re looking for world class professional to take our products and services to the next personalized jobs level. Join our team...more See more jobs What our employees are saying “ What I love the most about working here is the amazing diversity of thought. I’m constantly ” learning from my colleagues. @woutercap 17
  • ResultsWe can measure LinkedIn’s influence on hiringJobs you maybe interested in Erica Robertson Erica Robertson Sales Director Sales Director Sales Director Taleo ACME systems Taleo New Hire LinkedIn Influenced July November Viewed a job on Joined LinkedIn Taleo @woutercap
  • Results~3/4 of hires influenced by LinkedIn Jobs werepassive at the time 26% Active Hires influenced by LinkedIn jobs 74% Passive 74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job @woutercap
  • Employee ReferralsEmpower your employees to recommend the bestcandidates they know~1,250 employees on LinkedIn156,434 first degree connections Should Charles Norris or Robert Spandling work at Taleo ? Erica Robertson Get your connections on the path to being great colleagues Erica Robertson, Sales Director at ACME Systems 2 job suggestions Erica Robertson, Sales Director at ACME Systems Jobs: Sales Director and 3 more @woutercap
  • Employer branding @woutercap
  • LinkedIn Career Page 22
  • Questions? @woutercap
  • Learn.LinkedIn.comMarketing.linkedin.com Hiring.linkedin.comDeveloper.linkedin.com @woutercap 24