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Web, Mobile, Social Media, Cross-Media and Education

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Presentation given to the San Antonio American Marketing Association (AMA) chapter

Presentation given to the San Antonio American Marketing Association (AMA) chapter

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Web, Mobile, Social Media, Cross-Media and Education Presentation Transcript

  • 1. Web, Mobile, Social Media, Cross-Media and Education
  • 2. Let’s Talk • A Brief History • Then vs. Now • Current Trends • X-Media In Action • Takeaways
  • 3. Map of the Ancient Silk Road •Journeys open humankind to accelerating information, knowledge, progress
  • 4. The Silk Road Journey • YEARS via Walking – Marco Polo’s Journeys – Traveled Silk Road routes between 1260 to 1269 and 1271 to 1295 – Venice to Beijing on land is approximately 10000 km – Few traveled the entire way
  • 5. The Silk Road Journey • MONTHS via the Sea – Mediterranean Sea, Red Sea and Indian Ocean – About 9000 nautical miles one way – Portuguese reached the East by sea via Atlantic in 1498
  • 6. The Silk Road Journey • WEEKS via the Mechanical Horse – Railroad tracks not completed until 1900 – Truck and automobile still predominant for trade
  • 7. The Silk Road Journey • DAY via Aircraft – First China Clipper flights in 1935 – Daily Flights between Italy and Beijing today – 12 to 14 hour flight time
  • 8. The NEW Silk Road • HOURS via Wired – First telegraph line across the English Channel in 1850 – First 36 channel transatlantic cable in 1955 – Now 1.263 billion phones worldwide – Approx 18 per 100 inhabitants globally
  • 9. The NEW Silk Road • MINUTES via Wireless – Terrestrial wireless requires microwave towers every 25 miles – Satellite relay 0.25 of a second to reach and return from the satellite – Carries only 1 percent of international traffic due to limited bandwidth
  • 10. The NEW Silk Road • SECONDS via Fiber Optics – Internet Protocol – 100 km between repeaters – First transatlantic cable installed in 1988 – Submarine cables carry terabits per second vs. megabytes per second via satellite
  • 11. The NEW Silk Road • UBIQUITOUS via Wireless Devices – 4.3 billion mobile subscriptions – 57 phones per 100 inhabitants globally – Approaching 5 billion by the end of 2010 – Outpacing all other forms of connection – 4G and WiMax
  • 12. Comparison chart of subscriber types per 100 inhabitants
  • 13. Communication Innovation • Between wireless device penetration, transcontinental fiber optic cable, IP connectivity, and cloud services – Two people can talk any time, anywhere, on demand – Drastically reduced time and cost of messaging – Human interaction increases geometrically – World Wide Web of Networks and Interconnections – Anyone can now learn anything from anyone at anytime
  • 14. Internet Diagram based on the January 15, 2005 data
  • 15. 400 MILLION ACTIVE USERS
  • 16. EACH REACHES ABOUT… 150 OTHERS…
  • 17. AND THEY REACH 150 MORE…
  • 18. My Social Graph
  • 19. Humans: The Ultimate Network of Networks
  • 20. Then vs. Now
  • 21. Personal Computer Then Now
  • 22. Internet Access Then Now
  • 23. Portable Music Then Now
  • 24. Watching Video Then Now
  • 25. Gaming Systems Then Now
  • 26. Mobile Phone Then Now
  • 27. Then vs. Now Digital Immigrants Digital Native
  • 28. Trends “Science fiction does not “The Internet is just a remain fiction for long. And world passing around certainly not on the notes in a classroom.” Internet.” — Jon Stewart — Vinton Cerf
  • 29. What are the Current Trends? • Everything is Digital – Everything – All businesses and economies are affected • Social and Collaborative Networks – in the Clouds – Students are Social and Collaborative Beings • Rise of Devices – The Internet of Things is coming, get on board
  • 30. Current Trend: Everything is Digital – Everything • Audio / Video • Encyclopedia / Books • Even DNA Sequences
  • 31. Audio, Video, Books, … Conversation “What is the use of a book’, thought Alice, ‘without pictures or conversations?’” — Lewis Carroll
  • 32. Current Trend: Networking and Collaboration – In the Clouds • Cloud Computing • Social Networks • Crowdsourcing Education
  • 33. The Internet is the Cloud "The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.“ — Eric Schmidt, CEO “The Net treats censorship as a defect and routes around it.” —John Gilmore, Activist
  • 34. Social Media Landscape
  • 35. Current Trend: Rise of Mobile Devices • Progression of Devices • Devices in Classrooms • Mobile, Mobile, Mobile • Devices in the workplace
  • 36. Paperless Society? "If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age." — Jacques Barzun
  • 37. Progression of Computing Devices
  • 38. Wireless Internet
  • 39. Year of the Smartphone
  • 40. Netbooks and Tablets and Pad, Oh My
  • 41. Ready for the Future? "The future is already here—it's just not very evenly distributed.“ - William Gibson, Author
  • 42. SHIFT HAPPENS
  • 43. INTERACTIVE IS GROWING
  • 44. BUT OVERALL SPEND IS FLAT
  • 45. AS TRADITIONAL DECLINES
  • 46. DIGITAL OVERTAKES PRINT
  • 47. 20th CENTURTY MASS MEDIA BUBBLE
  • 48. FROM EVERYONE - AUDIENCE OF ONE
  • 49. INFLUENCING WITH CROSS-MEDIA • Audience Segmentation • Personalization / Relevancy • Multiple Touch, Multiple Channels • Measurable and Manageable
  • 50. WEB-TO-EVERYWHERE
  • 51. FEEDING ALL THE CHANNELS
  • 52. DEFINE AND TRACK TOUCHPOINTS
  • 53. MEASURE THE RESPONSE - WHY?
  • 54. WHAT ME MEASURE? Then and Now
  • 55. DIRECT MAIL + EMAIL + SOCIAL MEDIA = MORE CLICKS!
  • 56. Cross-Media Tactics • Roadmap • Variable Data Print • Personalized URLs • E-Mail Marketing • Launch & Learn
  • 57. Roadmap to Success
  • 58. 80’s
  • 59. 90’s
  • 60. 00’s
  • 61. Facebook + Email + Print = Results
  • 62. Takeaways • Historical Acceleration of Change • Digital Natives vs. Digital Immigrants • Mobile is Soon to be the New Normal • Multi-Touch Multi-Channel Works • Launch & Learn Everything is Digital and Always available On Demand by Everyone who are Inter-Connected via The Cloud which is Everywhere.
  • 63. Network with me Jeffrey Stewart Partner/Chief Technical Officer Trekk Cross-Media Email: stew@trekk.com Twitter Handle: JeffreyAStewart Facebook: JAStewart LinkedIn: jeffreyastewart Tumblr: jastewart.tumblr.com