Share Friday It's Greek to Me

589 views
518 views

Published on

A presentation for Share Friday, how the world of communications has changed over time, how cross-media and structured content can manage today's complexity. And how Greek mythology helps.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
589
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Share Friday It's Greek to Me

  1. 1. Είναι Ελληνικά σε Μένα
  2. 2. • A Brief History• Mobile Everywhere• Network of Networks• Delivering Cross-Media• It’s Greek to Me
  3. 3. Map of the Ancient Silk Road•Journeys open humankind to acceleratinginformation, knowledge, progress
  4. 4. The Silk Road Journey• YEARS via Walking o Marco Polo’s Journeys o Traveled Silk Road routes between 1260 to 1269 and 1271 to 1295 o Venice to Beijing on land is approximately 10000 km o Few traveled the entire way
  5. 5. The Silk Road Journey • MONTHS via the Sea o Mediterranean Sea, Red Sea and Indian Ocean o About 9000 nautical miles one way o Portuguese reached the East by sea via Atlantic in 1498
  6. 6. The Silk Road Journey• WEEKS via the Mechanical Horse o Railroad tracks not completed until 1900 o Truck and automobile still predominant for trade
  7. 7. The Silk Road Journey • DAY via Aircraft o First China Clipper flights in 1935 o Daily Flights between Italy and Beijing today o 12 to 14 hour flight time
  8. 8. The NEW Silk Road • HOURS via Wired o First telegraph line across the English Channel in 1850 o First 36 channel transatlantic cable in 1955 o Now 1.263 billion phones worldwide o Approx 18 per 100 inhabitants globally
  9. 9. The NEW Silk Road• MINUTES via Wireless o Terrestrial wireless requires microwave towers every 25 miles o Satellite relay 0.25 of a second to reach and return from the satellite o Carries only 1 percent of international traffic due to limited bandwidth
  10. 10. The NEW Silk Road• SECONDS via Fiber Optics o Internet Protocol o 100 km between repeaters o First transatlantic cable installed in 1988 o Submarine cables carry terabits per second vs. megabytes per second via satellite
  11. 11. The NEW Silk Road • UBIQUITOUS via Wireless Devices o 5 billion mobile subscriptions o 75 phones per 100 inhabitants globally o Approaching 10 billion by 2014 o Outpacing all other forms of connection o 4G and LTE
  12. 12. Subscriber types per 100 inhabitants
  13. 13. Device Evolution
  14. 14. Over 1 Each!
  15. 15. Communication Innovation• Between wireless device penetration, transcontinental fiber optic cable, IP connectivity, and cloud services o Two people can talk any time, anywhere, on demand o Drastically reduced time and cost of messaging o Human interaction increases geometrically o World Wide Web of Networks and Interconnections o Anyone can now learn anything from anyone at anytime
  16. 16. Internet Diagram based on the January 15, 2005 data
  17. 17. 500+ Million Active Users
  18. 18. Each Reaches About 150 Others…
  19. 19. And They Reach 150 More
  20. 20. My Social Graph
  21. 21. Humans: The Ultimate Network of Networks
  22. 22. Mass Marketing Bubble
  23. 23. Shift Happens
  24. 24. From Everyone – To Audience of 1
  25. 25. StrategyCreate Once-Distribute Everywhere
  26. 26. CreatemessageRoadmapsto strategicallyengage
  27. 27. Define and TrackTouchpointsfor measuring ROI
  28. 28. Layered Complexity
  29. 29. Data > XML > Transforms
  30. 30. Structured Content1. Photo 1. 3. Universal High-Back Seat2. Thumbnail 4. Black, water resistant3. Title/Headline cordura fabric is suitable for4. Subhead/Status both cap and non-cab5. Summary/Miniblog environment.6. Part # 5. Features: Lumbar support,7. Price adjustable armrests and upper backrest, adjustable ball bearing slides, backrest reclines and folds forward. Accepts operator pressure 2. switches 6. TS4270 7. $219.95
  31. 31. Print Catalog
  32. 32. Featured Product
  33. 33. Direct Mail
  34. 34. Direct Email
  35. 35. RSS Feed
  36. 36. Facebook
  37. 37. Twitter
  38. 38. AdWordShoup Featured ProductTS4270 - Universal High-Back Seat: Black, waterresistant cordura fabric $219.95 ea.ShoupParts.com/TS4270
  39. 39. eCommerce Page
  40. 40. Mobile Commerce
  41. 41. Structured Content Distribution
  42. 42. ICARUS Structured Content
  43. 43. Standarized Container
  44. 44. Είναι Ελληνικά σε Μένα (it’s greek to me) Ἴκαρος (Icarus) Δαίδαλος (Daedalus) Ύδρα (Hydra)
  45. 45. ICARUS
  46. 46. DAEDALUS
  47. 47. HYDRALinear Grid Cloud
  48. 48. Web-to-Everything
  49. 49. TAKE AWAYS• Shift Happens – Faster Than Ever• Cross-Media Delivers o Consistency of Corporate Messaging o Flexibility of Delivery Channels o Simultaneous Deployment Across Media o Scalable Reuse of Creative Content o Lower Overall Costs• Learn Greek

×