IPA 2010 Technical Conference - SAAS and the Cloud

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What Cloud based Software As A Service means for print service providers is the topic for this 2010 IPA Technical Conference session. Hosted by Jeffrey Stewart with Robin Tobin and Wayne Sadlowski.

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  • Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid.http://www.appistry.com/cloud-info-center
  • Software as a service (SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. Saas is also called “software on demand.” SaaS vendors develop, host, and operate software for customer use. Rather than install software on site, customers access the application over the Internet. The SaaS vendor may run all or part of the application on their hardware, or may download executable code to client machines as needed—disabling it when the customer contract expires. 
  • http://web2.sys-con.com/node/640237Reduced CostCloud technology is paid incrementally, saving organizations money. Increased StorageOrganizations can store more data than on private computer systems.Highly Automated No longer do IT personnel need to worry about keeping software up to date.FlexibilityCloud computing offers much more flexibility than past computing methods.More Mobility Employees can access information wherever they are, rather than having to remain at their desks.Allows IT to Shift FocusNo longer having to worry about constant server updates and other computing issues, government organizations will be free to concentrate on innovation.
  • 4C’s of Cloud ComputingCommunicationCollaborationCoordinationControl
  • IPA 2010 Technical Conference - SAAS and the Cloud

    1. 1. SaaS and the Cloud<br />
    2. 2. Panel<br />Jeffrey Stewart<br />Partner, CTO<br />Trekk Cross-Media<br />Andrew Simmons<br />VP Business Development<br />The Social Print Experiment<br />Wayne Sadlowski<br />Worldwide Channel Manager<br />Adobe Scene7<br />
    3. 3. What is Cloud Computing?<br />Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}<br />
    4. 4. Software as a Service<br />(SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}<br />
    5. 5. Advantages<br />Lower Workstation Costs<br />You need less capacity and performance <br />Reduced Software Cost<br />Typical services providers have scale you do not<br />Operational expense vs. capital investment<br />Instant software updates<br />Your IT staff does worry about update cycles<br />Increased data reliability<br />Vendors typically have superb redundancy built in<br />Device independence<br />Mobile workers can have access from many locations<br />Scalability<br />You rent what you need<br />
    6. 6.
    7. 7. Communication<br />Technology<br />Voice, Messages, Data, Content<br />Suppliers<br />Verizon, AT&T, Facebook, Google,etc<br />Skill<br />Reading; Writing; Computing and ICT Literacy; Career and learning self-reliance<br />
    8. 8. Collaboration<br />Technology<br />File Sharing, Screen Sharing, Remote Presence, Wiki<br />Suppliers<br />Microsoft, Cisco, Adobe<br />Skills<br />Reading; Writing, Arithmetic; Collaboration, teamwork, and leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy<br />
    9. 9. Coordination<br />Technology<br />ERP, SFA, PM<br />Suppliers<br />SAP, Intuit, Adobe<br />Skills<br />Writing, Arithmetic; Critical thinking and problem solving; Collaboration, teamwork, and leadership<br />
    10. 10. Control<br />Technology<br />Requirement, Production Management, Version Control, Deployment Management, Measurement, Reporting<br />Suppliers<br />Microsoft, IBM, Google, Amazon<br />Skills<br />Arithmetic; Creativity and innovation; Computing and ICT literacy; Career and learning self-reliance<br />
    11. 11. SocialPrintExperiment.com<br />
    12. 12. Introducing Adobe Scene7<br />12<br />
    13. 13. 13<br />Adobe Scene7 Introduction<br />
    14. 14. 14<br />Scene7 Solutions Create Great Experiences…<br />
    15. 15. Adobe Scene7 Cross-Media Publishing Workflow<br />Seamlessly integrates with existing systems and workflow<br />15<br />
    16. 16. Web-to-Print<br />Adobe Scene7 Capabilities:<br /><ul><li>Enables web-to-print solutions (personalized print products & localized marketing materials)
    17. 17. Design template & tag variables (inline text, images, graphics) in Adobe CS desktop apps (ID, AI, PS)
    18. 18. Upload of native files from within CS desktop app
    19. 19. Refine, preview variables, publish for custom URL
    20. 20. Custom end-user application API and framework, output to print (PDF) or web (SWF, image)
    21. 21. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)</li></ul>Select Customers:<br /><ul><li>National Pen: “Scene7 has enabled us to cost-effectively deliver a truly personalized online shopping experience for our customers.” – David King, VP Imaging
    22. 22. QVC: Increased click-thru up to 2x vs control group
    23. 23. Shop.org: Email & print campaign increased registrations 200%</li></ul>16<br />Examples<br />
    24. 24. 17<br /> Adobe Scene7 Template Publishing Advantages<br />Cost-effective cross-media publishing for web, print, email, mobile<br /><ul><li>Control all media production and publishing in-house
    25. 25. Centralized, brand control through approved, easily published templates & other assets
    26. 26. Reduced creative time & costs supporting marketing & sales channels – through decentralization</li></ul>Ease of use and integration<br /><ul><li>Simple, instant-on, “self-serve” hosted environment, universal access
    27. 27. Open APIs to build branded custom branded web form applications</li></ul>Single vendor for high-quality results<br /><ul><li>Integrated Adobe tools and services to create, manage and publish assets anywhere
    28. 28. Increased flexibility with template design, using Photoshop, InDesign, or Illustrator
    29. 29. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)
    30. 30. Leverage Flash, Flex, AIR technologies to deliver engaging user experiences
    31. 31. Maintain content fidelity from desktop design to published output</li></ul> <br />
    32. 32. 18<br />Q&A<br />

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