Greener It


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Some of the ways that Trekk has found to same energy and money!

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Greener It

  1. 1. Greener IT Jeffrey Stewart CTO, Trekk Cross‐Media Rockford Chamber Breakfast Buzz June 10, 2009 J 10 2009 There is much that IT can do you be  Th i h th t IT d b more efficient to reduce energy use  and waste. This presentation takes  a non‐vendor look on what IT  organizations can do to help.
  2. 2. Why be concerned about Green? • Public concern over environment /  Rewards for Corporate  responsibility • Lower Impact = Lower Costs Lower Impact  Lower Costs • Energy usage mix determine  emissions • CO2 f t i t l l ti CO2 footprint calculations good  d proxy for emissions • Less electricity means less heat /  y / less heat means less cooling • Less cool means less cost!
  3. 3. Reducing Usage Reducing Usage • Low power options for  p p Servers / Desktops • Outsource Datacenter to  improve efficiencies improve efficiencies • Virtualized Servers /  Virtualized Applications Virtualized Applications • Grid Computing and Cloud  Computing • Online Collaboration,  Telecommuting means less  travel
  4. 4. Reducing Waste Reducing Waste • Buy for longer term, less  y g , plastic, electronics, toxins,  donate, return • End the paper trail End the paper trail,  electronic bill presentation  and measurement • ECM/ EDM • Measurement and Tracking  to optimize messages i i • Manage Everything for  Sustainability
  5. 5. • Green(er) IT • Our Virtual (Server) World ( ) • Do Mobile Workers Save Energy? • Less Is More, Green and Efficient IT Less Is More Green and Efficient IT • Green IT Podcast
  6. 6. Green(er) IT Green(er) IT • Our Virtual World • Outsourcing R Us • Do Mobile Workers Save Energy? • Less Is More, Green and Efficient IT Less Is More Green and Efficient IT • Green Means More Than You May Think
  7. 7. Our Virtual (Server) World Our Virtual (Server) World • The Heat Is On The Heat Is On – The Green Grid says most usage in AC/DC  conversion and removing heat – Blades more efficient space, energy and heat load – VMWare reports 20% to over 80% utilization • Friendly Experiences – 80 to 5 and 152,000 kWh/year in power savings – 90 servers into 4 saving $1M+ annually • Flexibility and Efficiency
  8. 8. Outsourcing R Us Outsourcing R Us • Cloud Computing is here – Large data centers higher resource efficiency – Green Building Council LEED Certification • g ASP ing For More g‐ASP‐ing For More – Application Service Providers (ASP) – Software as a Service (SaaS) – Service Oriented Architecture (SOA) – Cloud Computing Vendors • Will We Outsource Everything? Will We Outsource Everything? – Storage Area Network – Grid Computing Environment
  9. 9. Do Mobile Workers Save Energy? Do Mobile Workers Save Energy? • Virtual Work – Equipped to work virtually and collaboratively – Desktops and handsets to laptops and cell phones • Duplication Silliness p – Hosted PBX vendor and cell phones – less cost, less equipment, less energy, less waste • Look For The Label Look For The Label – EPA EnergyStar – Green Electronics Council’s EPEAT – Advanced power management tools Advanced power management tools – Not used 128 out of 168 hours per week – Mobile virtual office saves
  10. 10. Less Is More, Green and Efficient IT Less Is More, Green and Efficient IT • Putting Some Light on the Subject – CRT to LCD screens for all systems f ll – CFL’s and LED bulbs  – Adobe Acrobat PDF instead of snail mail – Automated Clearing House (ACH) and CC g ( ) – Saves time, postage and paper • Virtual Face to Face – Adobe Acrobat Connect (WebEx, LiveMeeting) – Less travel, less cost, less waste L l l l – Dell’s asset recovery service – Paper recycling program • Green Means More Than You May Think Green Means More Than You May Think – Improved internal business practices – Calculate sustainable return‐on‐investment – Design deliverables stress full lifecycle considerations
  11. 11. Green IT Podcast Green IT Podcast Duration: 10:09 Duration: 10:09 A discussion of how information technology  infrastructure can be managed to reduce cost,  reduce energy usage and do more with less  impact on the environment. We share some  of our ideas on how IT can help lead the way  of our ideas on how IT can help lead the way to greener operations.
  12. 12. How Do You Start?
  13. 13. Tiger Woods and Phoenix Tiger Woods and Phoenix 1999  Phoenix Open Phoenix Open
  14. 14. Tiger Woods and Phoenix Tiger Woods and Phoenix 13th Hole
  15. 15. Tiger Woods and Phoenix Tiger Woods and Phoenix Another Fine Mess Fine Mess
  16. 16. Tiger Woods and Phoenix Tiger Woods and Phoenix Loose Impediment?
  17. 17. Tiger Woods and Phoenix Tiger Woods and Phoenix You’re Funny Tiger… Tiger
  18. 18. Tiger Woods and Phoenix Tiger Woods and Phoenix
  19. 19. Tiger Woods and Phoenix Tiger Woods and Phoenix Oh… You’re Serious?
  20. 20. Tiger Woods and Phoenix Tiger Woods and Phoenix Hmmm…
  21. 21. Tiger Woods and Phoenix Tiger Woods and Phoenix Well? I Guess… I Guess
  22. 22. Tiger Woods and Phoenix Tiger Woods and Phoenix O.K. Yeah It’s Loose… It’s Loose
  23. 23. C o dsou c g! Crowdsourcing!
  24. 24. Change the Way You  Think About the Rules…
  25. 25. Strategy Creative Technology Thank You