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Communications Trends Affecting 
                              g
Business… and Education
21st Century Learning Conference ...
Agenda
• Changes and Trends
  Changes and Trends
• Five Technologies
  – Ubi it
    Ubiquitous Broadband
                B...
The More Things Change
  The More Things Change
“Students today can t prepare bark to
 Students         can’t
calculate th...
The More Things Change
  The More Things Change
“Students today depend upon paper
 Students
too much. They don’t know how ...
The More Things Change
  The More Things Change
“Students today depend too much
 Students
upon ink. They don’t know how to...
The More Things Change
  The More Things Change
“Students today depend too much
 Students
upon store bought ink. They don’...
The More Things Change
   The More Things Change
“Students today depend upon these
expensive fountain pens. They can no
lo...
The More Things Change
  The More Things Change
“Ballpoint pens will be the ruin of
 Ballpoint
education in our country. S...
The More They Stay The Same
   The More They Stay The Same


“Twitter is a passing
 Twitter is a passing  
  fad that is s...
quot;Technology will
  never replace
  people. People
  who use
  technology will
  replace people
  who don't.quot;
New Vocabulary Words
       New Vocabulary Words
Accessible Satellite Imagery
      ibl      lli             Portable Digi...
Shortened Adoption Curve
Shortened Adoption Curve
Mass Media Bubble
Mass Media Bubble
Presidential Campaign Tech
    Presidential Campaign Tech
“Thomas Jefferson used newspapers to win the presidency, F.D.R. ...
5 Technologies
            5 Technologies
– Ubiquitous Broadband Connectivity
  Ubiquitous Broadband Connectivity
– The Se...
Ubiquitous Broadband Connectivity
  Ubiquitous Broadband Connectivity
• 3G and 4G Wireless
  3G and 4G Wireless
  – 300 to...
Some Broadband Apps
Some Broadband Apps
        •   Teleconferencing
        •   Real Time Messaging
        •   Smart Med...
YouTube
Hulu Desktop
Netflix via XBox
Netflix via XBox
Broadband Penetration
Broadband Penetration
Cost of Speed
Cost of Speed
Lost Opportunities?
Lost Opportunities?
The Searchable Web
          The Searchable Web
•   Yahoo
•   AOL
•   Alta‐Vista
     l    i
•   MSN
•   Google
•   Wolfra...
Current Market Share
Current Market Share
Did You Google It?
Did You Google It?
Wolfram Alpha
Wolfram Alpha
Microsoft Bing
Microsoft Bing
Kindle DX Textbook
Kindle DX Textbook
Social Media Networks
More than 200 million active users
More than 100 million logging on daily
More than 2/3rds are outside of college
Facebook is growing by over 700,000 users a day
What is the Deal with Twitter?
What is the Deal with Twitter?
Twitter in Education
                 Twitter in Education




http://www.business‐strategy‐innovation.com/2009/06/twitter...
Ways to use Twitter in Academia
 Ways to use Twitter in Academia
• Class Chatter
  Class Chatter             • Follow a Fa...
Ask, Find, Collaborate
Ask, Find, Collaborate
Wikipedia
Curriki.org
Basecamp
Ning
Tele‐Presence in the Cloud
Tele Presence in the Cloud
White House Using Google Moderator 
       For Town Hall Meeting 
                  ll
                   •   104,129 ques...
Remote Presence
Remote Presence
MacBook Air
Google Wave
Google Wave
Business Adaptation
           Business Adaptation
•   Self Directed Work Groups
    Self Directed Work Groups
•   Flat Or...
ISBE Six Essentials in a Tech Society
ISBE Six Essentials in a Tech Society
•   Information Seeker, Navigator and Evaluato...
Six technologies soon to affect 
             education
              d
                           • C ll b ti
           ...
The Horizon Report: 2009 K 12 Edition
The Horizon Report: 2009 K‐12 Edition
                   • The New Media
           ...
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• Technology continues to profoundly affect the
  Technolo...
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• Technology is increasingly a means for
  Technology is i...
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The web is an increasingly personal
  The web is an incr...
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The way we think of learning environments is
  The way w...
The Horizon Report: Key Trends
  The Horizon Report: Key Trends
• The perceived value of innovation and
  The perceived va...
Quotables

 “We are currently preparing students for jobs 
that don t exist yet, using technologies that 
that don’t exist...
Quotables

 “By using social media tools and giving them 
access to the Internet, students are able to 
access to the Inte...
Quotables

quot;If you don't engage the students, you might 
as well be talking to the wall
as well be talking to the wall...
Quotables

“Cell phones are a huge pain in my butt!



                       School Superintendent
My Three Hiring Criteria
            My Three Hiring Criteria
• Critical Thinking Problem Solvers
   –   Consider the Sour...
Tribe Leaders…
Tribe Leaders…
        • Challenge
           – The status quo
        • Culture
           – Build it, nur...
Jeffrey Stewart
Partner/Chief Technical Officer
Partner/Chief Technical Officer
Trekk Cross‐Media
stew@trekk.com
Twitter.c...
5 Communications Trends Affecting Business And Education
5 Communications Trends Affecting Business And Education
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5 Communications Trends Affecting Business And Education

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Transcript of "5 Communications Trends Affecting Business And Education"

  1. 1. Communications Trends Affecting  g Business… and Education 21st Century Learning Conference  June 12, 2009 Jeffrey Stewart Chief Technical Officer Trekk Cross-Media Cross Media
  2. 2. Agenda • Changes and Trends Changes and Trends • Five Technologies – Ubi it Ubiquitous Broadband B db d – The Searchable Web – Social Media Networks – Ask, Find, Collaborate – Tele‐Presence in the Cloud • My Three Hiring Criteria
  3. 3. The More Things Change The More Things Change “Students today can t prepare bark to Students can’t calculate their problems. They depend upon their slates which are more expensive. What will they do when their slate is dropped and it breaks? They will be unable to write!” Teachers Conference, 1703
  4. 4. The More Things Change The More Things Change “Students today depend upon paper Students too much. They don’t know how to write on slate without chalk dust all over themselves. They can’t clean a slate properly What will they do properly. when they run out of paper?” Principal’s Association, 1815 p ,
  5. 5. The More Things Change The More Things Change “Students today depend too much Students upon ink. They don’t know how to use a pen knife to sharpen a pencil pencil. Pen and ink will never replace the pencil. pencil ” National Association of Teachers, 1907
  6. 6. The More Things Change The More Things Change “Students today depend too much Students upon store bought ink. They don’t know how to make their own When own. they run out of ink they will be unable to write words or ciphers until their next trip to the settlement. This is a sad commentary on modern education.” The Rural American Teacher 1929 R ral Teacher,
  7. 7. The More Things Change The More Things Change “Students today depend upon these expensive fountain pens. They can no longer write with a straight pen and nib, (not to mention sharpening their own quills). We parents must not allow them to wallow in such luxury to the detriment of learning how to cope in the real business world, which is not so extravagant.” PTA Gazette, 1941
  8. 8. The More Things Change The More Things Change “Ballpoint pens will be the ruin of Ballpoint education in our country. Students use these devices and then throw them away. The American virtues of thrift and frugality are being discarded. Business and banks will never allow such expensive luxuries ” luxuries. Federal Teacher 1950 Teacher,
  9. 9. The More They Stay The Same The More They Stay The Same “Twitter is a passing Twitter is a passing   fad that is sweeping  the nation the nation” John Stewart, 2009
  10. 10. quot;Technology will never replace people. People who use technology will replace people who don't.quot;
  11. 11. New Vocabulary Words New Vocabulary Words Accessible Satellite Imagery ibl lli Portable Digital Media Players P t bl Di it l M di Pl Blogs RSS BlackBerry Satellite Radio Bluetooth Second Life Cable modem/DSL Smart Wireless Phones Facebook Text Messaging HD TV, Blue Ray DVD USB flash/thumb drives Home Networking H N t ki TiVo iPod YouTube Google Video Chat GPS Voice Over IP MySpace Wikipedia MP3 Xbox MP4 Wii
  12. 12. Shortened Adoption Curve Shortened Adoption Curve
  13. 13. Mass Media Bubble Mass Media Bubble
  14. 14. Presidential Campaign Tech Presidential Campaign Tech “Thomas Jefferson used newspapers to win the presidency, F.D.R. used  radio to change the way he governed, J.F.K. was the first president to  understand television, and Howard Dean saw the value of the  understand  and Howard Dean saw the value of the Web for raising money. But Senator Barack Obama understood that  you could use the Web to  you could use the Web to lower the cost of building a political  lower the cost of building a political brand, create a  sense of connection and engagement,  and dispense with the command and control method of governing to  p g g allow people to self‐organize to do the work.”    ‐ The New York Times
  15. 15. 5 Technologies 5 Technologies – Ubiquitous Broadband Connectivity Ubiquitous Broadband Connectivity – The Searchable Web – Social Media Networks Social Media Networks – Ask, Find, Collaborate – Tele Presence in the Cloud Tele‐Presence in the Cloud
  16. 16. Ubiquitous Broadband Connectivity Ubiquitous Broadband Connectivity • 3G and 4G Wireless 3G and 4G Wireless – 300 to 30000 Kbps – Anytime Anywhere Anytime, Anywhere • Fiber Optic Cable  – 10/100/1000 Mbps / / • Local Networks – 1 to 10 Gbps
  17. 17. Some Broadband Apps Some Broadband Apps • Teleconferencing • Real Time Messaging • Smart Media Devices S di i • Unified Communications • Network Consolidation • Remote Review/Approval Remote Review/Approval • Web Portals and Apps
  18. 18. YouTube
  19. 19. Hulu Desktop
  20. 20. Netflix via XBox Netflix via XBox
  21. 21. Broadband Penetration Broadband Penetration
  22. 22. Cost of Speed Cost of Speed
  23. 23. Lost Opportunities? Lost Opportunities?
  24. 24. The Searchable Web The Searchable Web • Yahoo • AOL • Alta‐Vista l i • MSN • Google • WolframAlpha • Bing
  25. 25. Current Market Share Current Market Share
  26. 26. Did You Google It? Did You Google It?
  27. 27. Wolfram Alpha Wolfram Alpha
  28. 28. Microsoft Bing Microsoft Bing
  29. 29. Kindle DX Textbook Kindle DX Textbook
  30. 30. Social Media Networks
  31. 31. More than 200 million active users
  32. 32. More than 100 million logging on daily
  33. 33. More than 2/3rds are outside of college
  34. 34. Facebook is growing by over 700,000 users a day
  35. 35. What is the Deal with Twitter? What is the Deal with Twitter?
  36. 36. Twitter in Education Twitter in Education http://www.business‐strategy‐innovation.com/2009/06/twitter‐in‐classroom.html  htt // b i t t i ti /2009/06/t itt i l ht l
  37. 37. Ways to use Twitter in Academia Ways to use Twitter in Academia • Class Chatter Class Chatter • Follow a Famous Follow a Famous  • Classroom Community Person • Get a Sense of the Get a Sense of the  • Grammar World • Rule Based Writing • Track a Word Track a Word • Maximizing the Maximizing the  • Track a Conference Teachable Moment • Instant Feedback Instant Feedback • Public NotePad • Follow a Professional • Writing Assignments http://twitter.com/academicdave htt //t itt / d i d
  38. 38. Ask, Find, Collaborate Ask, Find, Collaborate
  39. 39. Wikipedia
  40. 40. Curriki.org
  41. 41. Basecamp
  42. 42. Ning
  43. 43. Tele‐Presence in the Cloud Tele Presence in the Cloud
  44. 44. White House Using Google Moderator  For Town Hall Meeting  ll • 104,129 question  • 3,607,837 votes  , , • 67,000 viewers  • Google Moderator Google Moderator • YouTube • AppEngine
  45. 45. Remote Presence Remote Presence
  46. 46. MacBook Air
  47. 47. Google Wave Google Wave
  48. 48. Business Adaptation Business Adaptation • Self Directed Work Groups Self Directed Work Groups • Flat Organizations • Set Expectations not Process S i • Dynamic Project Teams • Limited Organizational Boundaries • Tools are More Important than Locations Tools are More Important than Locations • Global Freelance Project Based Economy
  49. 49. ISBE Six Essentials in a Tech Society ISBE Six Essentials in a Tech Society • Information Seeker, Navigator and Evaluator Information Seeker Navigator and Evaluator • Critical Thinker, Analyzer and Selector • Creator of Knowledge C f l d • Effective Communicator • Technologist • Responsible Citizen Responsible Citizen
  50. 50. Six technologies soon to affect  education d • C ll b ti Collaborative  environments • Online communication Online communication  New report describes  tools the emerging  g g • Mobile devices Mobile devices  technologies that will  • Cloud computing  shape K‐12 education in  h f the near future • Smart objects Smart objects  • The personal web 
  51. 51. The Horizon Report: 2009 K 12 Edition The Horizon Report: 2009 K‐12 Edition • The New Media The New Media  Consortium’s Horizon  Project • Seeks to identify and  describe emerging  technologies  • http://www.nmc.org/
  52. 52. The Horizon Report: Key Trends The Horizon Report: Key Trends • Technology continues to profoundly affect the Technology continues to profoundly affect the  way we work, collaborate, communicate, and  succeed.  succeed
  53. 53. The Horizon Report: Key Trends The Horizon Report: Key Trends • Technology is increasingly a means for Technology is increasingly a means for  empowering students, a method for  communication and socializing, and a  communication and socializing and a ubiquitous, transparent part of their lives. 
  54. 54. The Horizon Report: Key Trends The Horizon Report: Key Trends • The web is an increasingly personal The web is an increasingly personal  experience. 
  55. 55. The Horizon Report: Key Trends The Horizon Report: Key Trends • The way we think of learning environments is The way we think of learning environments is  changing. 
  56. 56. The Horizon Report: Key Trends The Horizon Report: Key Trends • The perceived value of innovation and The perceived value of innovation and  creativity is increasing. 
  57. 57. Quotables “We are currently preparing students for jobs  that don t exist yet, using technologies that  that don’t exist yet using technologies that haven’t been invented, in order to solve  problems we don t even know are problems  problems we don’t even know are problems yet.” Did You Know Video
  58. 58. Quotables “By using social media tools and giving them  access to the Internet, students are able to  access to the Internet students are able to learn in different ways” Twitter in the Classroom Video
  59. 59. Quotables quot;If you don't engage the students, you might  as well be talking to the wall as well be talking to the wallquot;  The Twitter Experiment Video p
  60. 60. Quotables “Cell phones are a huge pain in my butt! School Superintendent
  61. 61. My Three Hiring Criteria My Three Hiring Criteria • Critical Thinking Problem Solvers – Consider the Source – Ask What If and Why Not – Global Awareness of Possibilities – Things are Changing Faster Than Ever Things are Changing Faster Than Ever • Information Seeking Knowledge Synthesizers – Search out and Find Source Materials – Compare and Contrast Options p p – Put 2 and 2 together and get 5 • Communicating Project Collaborators – Great Ideas are Useless Unless Communicated – Cross‐Functional Multi‐Disciplinary Teams – Project Economy (Think Movies) – Organize Motivated Tribes
  62. 62. Tribe Leaders… Tribe Leaders… • Challenge – The status quo • Culture – Build it, nurture it u d t, u tu e t • Curiosity – Ask why or why not • Connect – People want to be missed • Charisma – Leadership give you it d h • Commit – To the cause
  63. 63. Jeffrey Stewart Partner/Chief Technical Officer Partner/Chief Technical Officer Trekk Cross‐Media stew@trekk.com Twitter.com/JeffreyAStewart Facebook.com/people/Jeffrey‐Stewart/522648031 LinkedIn.com/in/JeffreyAStewart Li k dI /i /J ff ASt t
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