2010 App Forum Social Media And Print The New Connection


Published on

In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns. Paul Strack will share small-business success stories on Twittering to success. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business in less than 4 months time. Key Takeaways How to incorporate social media into your cross-media solutions How Twitter can be used effectively for small businesses
  • ZenithOptimedia, April 2009 http://www.zenithoptimedia.com/about/news/
  •   US Advertising Expenditure By Medium ( US$ million, current prices)   2007 ($x000) 2008 2009 2010 2011 Newspapers $128,553 121,636 107,005 102,651 102,866 Magazines 57,789 55,136 49,046 47,549 48,155 Television 178,169 183,277 173,158 179,146 186,573 Radio 38,198 37,361 33,621 33,204 34,041 Cinema 2,287 2,421 2,336 2,472 2,675 Outdoor 30,546 31,395 29,276 29,914 31,792 Internet 41,352 49,994 54,298 60,438 69,695 Total   476,894 481,219 448,740 455,373 475,797 Source: ZenithOptimedia, April 2009  
  • http://www.clarkkokichblog.com/?p=530 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, "Customer service is the new media department."
  • http://www.slideshare.net/heliett/socialmediamarketingindustryreport-1414614
  • Trusted sources used to gather information for purchasing decisions http://www.emarketer.com/Article.aspx?R=1007349 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PMAccording to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising.
  • Social Object Theory: The Secret Ingredient for Powering Social Influence Marketing Campaigns Jaiku, a social platform that lets people share their online activity streams. “ the reason people connect with each particular other and not something else.” Twitter propagates different types of social objects, too. The object is frequently a URL, but users often become the object since usernames can be shared.
  • Technology such as OpenID, Facebook Connect, Google Friend Connect and Microsoft Live have created new ways for marketers and consumers to take advantage of their social graph as they travel the Web. the boundaries between the corporate Web site and the intranet are blurring. Your employees want to collaborate and share knowledge with peers who work outside your organization too. Recent announcements by YouTube, Xbox and Nintendo indicating their intent to implement Facebook Connect on their sites and devices shows the growing acceptance of the cross-sharing of content and social graphs. Compete.com estimates that over 64 million consumers used the service in the month of May 2009. 1. Quick registration 2. Improved social utility 3. Data, data, data Content from your site, including the results of polls, quizzes, transactions, etc. can also be published to your user’s Facebook Wall for all to see (and link to). Enabling portable social graphs allows marketers to assemble user profiles of customers and their habits, including whom they turn to for recommendations and whom they trust most when they’re making decisions.
  • 2010 App Forum Social Media And Print The New Connection

    1. 1. Social Media and Print The New Connection Jeffrey Stewart CTO , Trekk Cross-Media
    2. 2. “ A good hockey player plays where the puck is.” “ A great hockey player plays where the puck is going to be.” Wayne Gretzky
    3. 3. ZenithOptimedia, April 2009 Interactive Expected to GROW
    4. 4. But Overall to Remain Flat
    5. 5. As Traditional Continues to Decline
    6. 6. Why? The Mass Media Bubble
    7. 7. The Return of Word-of-Mouth <ul><li>WOM works because of personal interaction </li></ul><ul><li>Social Media enables human interaction </li></ul><ul><li>Interaction occur despite time and distance </li></ul><ul><li>Consumers talk to… everyone </li></ul><ul><li>Brands are no longer in charge </li></ul><ul><li>Conversations are über-hyper enabled </li></ul>
    8. 8. People Want Relationships with People…Not Brands
    9. 9. The Change Constant
    10. 10. “ I used to be in advertising. Now I do things” <ul><li>Razorfish Chairman, Clark Kokich </li></ul><ul><li>Customer experience is your brand </li></ul>
    11. 11. Increasing Numbers of Fish
    12. 12. Marketers’ Use of Social Media Tools
    13. 13. Trust and Your Social Graph
    14. 14. Your Social Graph
    15. 15. Social graphs can be used to build Circles of Trust and Influence
    16. 16. Strategy & Tactics <ul><li>Create Once Publish Often </li></ul><ul><li>Build Circles of Trust and Influence </li></ul><ul><li>Roadmaps to Success </li></ul><ul><li>Track and Measure Every Touchpoint </li></ul>
    17. 17. Seed the Clouds With web-to-everywhere
    18. 18. Create message Roadmaps to strategically engage
    19. 19. Define and Track Touchpoints for measuring ROI
    20. 20. Integrate Integrate Integrate
    21. 21. Integrate Campaign Tactics with ‘ Traditional’ Cross Media
    22. 22. Dynamic Duo Campaign
    23. 27. Get Your Lumpy Here
    24. 28. Tell You Friends, who tell there friends, who…
    25. 29. Take aways <ul><li>Change is Constant </li></ul><ul><ul><li>and it is accelerating </li></ul></ul><ul><li>Social Media is not a Fad </li></ul><ul><ul><li>but the name is a fad </li></ul></ul><ul><li>We are returning to Word of Mouth </li></ul><ul><ul><li>but in Ubër-Hyper mode </li></ul></ul><ul><li>Social Media is about Relationships </li></ul><ul><ul><li>start conversations via cross-media </li></ul></ul><ul><li>The Future is Integrated Influence Marketing </li></ul><ul><ul><li>And the future is now </li></ul></ul>
    26. 30. You’ll always miss 100% of the shots you don’t take. Wayne Gretzky “ ”
    27. 31. <ul><ul><li>A) Yes, we have active usage </li></ul></ul><ul><ul><li>B) A little, but still try to figure it out </li></ul></ul><ul><ul><li>C) No, we don’t know what to do </li></ul></ul><ul><ul><li>D) Never have, never will </li></ul></ul>Do You Currently Use Social Media for Business or Campaigns?
    28. 32. Additional copy box
    29. 33. Notes