24-Sep-12
1, crowdfunding.                                                  source: wikipedia.“… the collective effort ofindividuals...
2 , s e l l w h y. m a ke i t t h e r o c k .“Why” a company does                                   Fund- raisingwhat it d...
3, a variety of parties
4, revenue + costing plans… dependent on “why”, whichsets business planobjectives, and associatedpricing, operating modeli...
5, why you?   source from masses   have your why   variety, is the spice of life   money will come- it’s a metric   y...
self-funding 101.
funding in an unfunded world
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funding in an unfunded world

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Overview of simple funding model.

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  • fewer regulations, rules, regulationsmore risk (counterparty)fewer feesmore transparencypeer-to-peer lending/ crowdfunding already happening- choice is if to get involved
  • metrics must be consumer, customer, client focused (theirs, not ours)actions:define strategy, with clear vision, missionrally (network) people around causedelegate objectives to achieve outcome (above)own and executejustify actions to all
  • academicsconsultantsbusinessgovernmentsociety
  • if value not attainable, or desired (the commodity game is a fine strategy), pricing will need to flex to where value is felt, by customer
  • commit to the rewardsdemand their commitmentdemonstrate an emotional connection with the causeappreciate they’ve heard most (if not all) of itbe authentic- that is what sells ideaspeople buy why, not what or how (think of that cause you support just because of another’s passion)be authentically flawsome
  • why, how, what… all the cornerstones of a child’s world… where creativity is in everything.rolls us back to kid dayssimpleauthenticcuriouspassionatecreativity can only be un- learned… but then it can be re- learned then too.
  • the lonely tune undertone is not lost on methis is, after all, only one person’s inane ranttake it, mold it, make it yoursthere is no monopoly on the right answer
  • Transcript of "funding in an unfunded world"

    1. 1. 24-Sep-12
    2. 2. 1, crowdfunding. source: wikipedia.“… the collective effort ofindividuals who network and  purpose  inspirationpool their resources, usually via  collective riskthe Internet, to support efforts  collaborationinitiated by other people or  meaningorganizations.”  collective risk  engagement  loyalty  advocation
    3. 3. 2 , s e l l w h y. m a ke i t t h e r o c k .“Why” a company does Fund- raisingwhat it does, is more is a zero- sumimportant than what it game. Fordoes, or how. Those are every causeeasily replicable. that is funded, many more are not. Unlimited ideas; met limited resources.
    4. 4. 3, a variety of parties
    5. 5. 4, revenue + costing plans… dependent on “why”, whichsets business planobjectives, and associatedpricing, operating modeling. ... pricing & costing must be variable, and authentic. Customers will pay… for sustained value.
    6. 6. 5, why you? source from masses have your why variety, is the spice of life money will come- it’s a metric you’re not unique, are you? Ready? Nope…
    7. 7. does it all sound familiar? it should.
    8. 8. self-funding 101.

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