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Futurity Media
Creating successful infographics
Our proposal for the responsive
wilson-street.com social magazine

Futurit...
Futurity Media
Successful infographics
This slide deck is designed to proposal andthe responsive the
Our help you for Futu...
Scoping

Futurity Media

The first step is to scope out the purpose and audience for
Our proposal for the responsive
infog...
Define

Futurity Media

Here is where we work together to define the story of your
infographic.
Our proposal for the respo...
CopywritingFuturity Media
This is where Futurity writes the content and produces the
infographic draft outline.Our proposa...
Sketch

Futurity Media

Once copy and outline are approved, Futurity will start on the
Our proposal for the responsive
dra...
Design

Futurity Media

Once the hand-drawn sketch and copy has been approved,
Our proposal for This helps us remain
Futur...
Futurity Media
Copy to infographic example
Draft copy

Final infographic
Scamp
Our proposal for the responsive
wilson-stre...
Formats

Futurity Media

With your infographic finalised we will now produce the outputs
Our final artwork pack.
you reque...
Futurity
Process summary Media
Ideally, allow 4-6 weeks from start to completion
Scoping: Kick-off
call, background
readin...
Futurity Media
On-brand infographics
In the last two years, we have created over 30 on-brand infographics
for Orange, Alca...
Thank you Futurity Media
Our proposal for the responsive
wilson-street.com social magazine
For any questions or comments a...
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Infographic production process

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Transcript of "Infographic production process "

  1. 1. Futurity Media Creating successful infographics Our proposal for the responsive wilson-street.com social magazine Futurity Media Infographic Production Shareable
  2. 2. Futurity Media Successful infographics This slide deck is designed to proposal andthe responsive the Our help you for Futurity make process of planning, developing and producing an effective wilson-street.com social magazine infographic as simple as possible. By following the step-by-step process included in this document, we are confident that your infographic will be created and delivered on time, on message and on budget. A typical timeline is between four and six weeks from start to finish . Futurity Media Infographic Production Shareable
  3. 3. Scoping Futurity Media The first step is to scope out the purpose and audience for Our proposal for the responsive infographic. We have designed a questionnaire that can help wilson-street.com social magazine achieve this. • Client sends all relevant background materials and infographic questionnaire to Futurity. • Arrange a kick-off call at date and time convenient to all client parties. • Agree budget, schedule and deliverables for infographic. Futurity Media Infographic Production Shareable
  4. 4. Define Futurity Media Here is where we work together to define the story of your infographic. Our proposal for the responsive wilson-street.com social magazine • In our experience, a reader can take no more than three key takeaway messages from the infographic. • Always remember who your audience is and why you are speaking to them. • Discuss story, angles, statistics and approach that the infographic will contain. • Futurity undertakes background research to source eye-catching, relevant statistics for use in infographic. Futurity Media Infographic Production Shareable
  5. 5. CopywritingFuturity Media This is where Futurity writes the content and produces the infographic draft outline.Our proposal for the responsive wilson-street.com social magazine • An effective infographic has no more than 250-350 words please bear this in mind when reviewing and editing. • Futurity writes draft copy including suggested imagery and graphics tied to relevant attention-grabbing statistics. • Client works with Futurity to agree and approve infographic copy. Futurity Media Infographic Production Shareable
  6. 6. Sketch Futurity Media Once copy and outline are approved, Futurity will start on the Our proposal for the responsive draft design work. wilson-street.com social magazine • Futurity will produce a hand-drawn sketch draft (scamp) that shows the infographic flow, design and content. • Client approves infographic sketch and content enabling Futurity to commence formal design work. • Timing is essential – client needs to advise any significant changes to copy at this point to prevent later delays in design. Futurity Media Infographic Production Shareable
  7. 7. Design Futurity Media Once the hand-drawn sketch and copy has been approved, Our proposal for This helps us remain Futurity can start the formal design work. the responsive wilson-street.com social magazine on schedule, and keep to deadlines and agreed budget. • The core design will be done in the agreed primary format, typically a jpg or pdf skyscraper. • We will produce staged drafts of the design for the client to approve. • However, at this stage, with the copy and scamp approved, we have budgeted for only making minor changes to content and design. Futurity Media Infographic Production Shareable
  8. 8. Futurity Media Copy to infographic example Draft copy Final infographic Scamp Our proposal for the responsive wilson-street.com social magazine Futurity Media Infographic Production Shareable
  9. 9. Formats Futurity Media With your infographic finalised we will now produce the outputs Our final artwork pack. you requested and deliver theproposal for the responsive wilson-street.com social magazine The formats typically include: • jpg skyscraper for online display. • PowerPoint slide presentation. • Translation into additional languages. Futurity Media Infographic Production Shareable
  10. 10. Futurity Process summary Media Ideally, allow 4-6 weeks from start to completion Scoping: Kick-off call, background reading, deliverables, schedule Our proposal for the responsive Copy: Futurity social magazine copy, produces draft Define: Agree wilson-street.com content, angles, statistics, audience Sketch: Sketch or PPT for client review and approval Design: Futurity begins producing formal infographic Production: Futurity produces final infographic works with client to edit and approve Delivery: Futurity delivers agreed output formats to client Futurity Media Infographic Production Amends: Futurity delivers draft IG, client able to make minor amendments to art & copy Shareable
  11. 11. Futurity Media On-brand infographics In the last two years, we have created over 30 on-brand infographics for Orange, Alcatel-Lucent and the ITU. To learn more about our end-to-end service, check out: Our proposal for the responsive www.futuritymedia.com/services/infographics wilson-street.com social magazine Futurity Media Infographic Production Shareable
  12. 12. Thank you Futurity Media Our proposal for the responsive wilson-street.com social magazine For any questions or comments about our infographic production process, please get in touch. Futurity Media Ltd 35 Britannia Row London N1 8QH +44 (0) 20 7354 0700 www.futuritymedia.com info@futuritymedia.com Futurity Media Infographic Production Shareable
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